2. Company Profile • Strategy • Brands
• Established in 1863
• By Arend Egberts Smilde
• Family owned business
• Currently 5th and 6th generation
• 1988: Honorary title ‘Royal’
• 150 years anniversary in 2013

3. • Sales offices in Germany, Belgium, France and UK
• Approx. € 250 mio turnover
• 650 employees
• Export to over 60 countries
Business Unit Natura
Business Unit NL
Smilde Bakery BV
Edam, Roden & Bo lsward NL
Business Unit Bakery
Sales Organisation
Smilde Food Group Limited
Lewes GB
Brands
Smilde Foods BV
Heerenveen & Oosterwolde NL
Business Unit Foods
Brand
Smilde Natura BV
H eerenveen NL
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Sales Organisation
Smilde Bakery GmbH
Herne D
Sales Organisation
Smilde Bakery NV/SA
Pittem B
Brands
Company Profile • Strategy • Brands

4. Company Profile • Strategy • Brands

5. • Acquisition of HomeMade and Van de Leur enable:
• Broad set of technologies and R&D capabilities
• Different scales of production
• Pruvé in Edam: puff pastry and meringue
• 11 production lines, 4 dough types and meringue recipes
• Frozen and ambient capacity
• HomeMade in Roden: baking mixes
• 4 production lines, complete and basic powder mixing
• Consumer packaging and kits assembly line
• Van de Leur in Bolsward: pies, cakes and tray bakes
• 4 production lines, Yeast dough & shortbread
• Frozen capacity
Company Profile • Strategy • Brands

6. • Investing in consumer research and trends to advise our
customers to stay ahead of the curve
• Investing in Partnerships top players who complement
us with strong brands, technologies or products
Company Profile • Strategy • Brands

7. • Serving a broad range of At Home
and Out of Home segments gives us:
• Synergy of blurring segments
• A bird view on food trends
Artisan Bakery Food Service Industrial BakeryRetail
Company Profile • Strategy • Brands

8. • Network of sales offices
• Sales leverage with affiliated partners
• Strong export department
Company Profile • Strategy • Brands

9. Company Profile • Strategy • Brands