2 year program changing instore layout, visual merchandising, store promotions and buying strategies. The results were incredible even working with 10 year old fixtures. Debra Young - retail consultant Brisbane Australia www.boomretail.com

2. Scenic World Case Study

4. The Retail Area Before
Before

5. Before

6. Before

7. Before

8. Before

9. Before

10. Before

11. Before

12. Before

13. Before

14. Before

15. Before

16. Before

17. Before

18. Before
Hot Spots – This wall

19. After Shots
Using the same
fixtures & equipment
(10 years old)

20. After

21. After

22. After

23. After

24. After
Hot Spot – This wall now creates $$

25. After

26. After

27. After

28. After

29. After

30. After

31. After

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33. After

34. After

35. After

36. After

37. After

38. After

39. After

40. After

43. Does Merchandising & Instore Promotions Work?
Yes! Millions were made
Scenic World Results 2011 – 2012
Sales 143% increase
Units 123% increase
Margin 161% increase
Results 2012 – 2013 (under construction within store)
Sales 28% increase
Units 21% increase
Margin 27% increase

44. Strategies:
1) Dumped all dead stock
2) Applied category management techniques
3) Trained the staff & mgt in Visual Merchandising
4) Hired a “gun” to lead the showroom floor staff
5) Created a retail promotional schedule
6) Designed in-house product for best margin & brand
7) Made things simple
8) Quarterly monitoring by Boom

45. Credits
Debra Young – Boom Retail Consultant
Geoff Stodart – Scenic World Manager
Jeanette Curry – Scenic World Buyer