You've all heard 'we are where we are today because of the choices we've made in the past'. Here are some ideas that require small business to make a choice. We can choose to make a difference or not. One thing is certain though - we will live the consequences of our decisions. Choose wisely.

1. The Power of Choice
[Marketing]

2. The Power of Choice

5. Think Local is a Two Way Street

6. “We can, however, woo them to at least try
us. To give us a chance, an opportunity to
showcase our offer.
At that point customers will judge us on many things...
And, if they like what they experience, there’s a good
chance that they’ll give us their business.
Which means we need to pop our heads up so they
know we exist!”
Source: Debra Templar
We Businesses Can’t TELL Locals Where
to Spend THEIR $$$

7. Our COMMUNITY is Our BUSINESS
Cafe Gaia

8. 80% of businesses
believe they give
outstanding service.
8% of customers agree with
them
Source: HelpScout

9. This is What Customers Say
Source: Crowdsourced by Debra Templar. Via email, meetings, twitter & facebook. Compilation from 2500
responsese

10. “ If prices are such a secret that you deliberately
turn tickets over so we can’t see the price, then
I’m sorry but I’m shopping elsewhere”

11. Our COMMUNITY is Our BUSINESS
Bancroft Drycleaners

12. I am deeply resentful when ignored
Staff who don’t
acknowledge me, who
continue their
conversations rather
than serve me.
Staff who look me up
and down and judge me
as not worthy of
conversation, attention,
lacking in some way....
Bored with staff getting
bored. I go in excited to
spend some $ ... Feel a
bit stupid when they are
bored with my choices
I won’t shop there
again, EVER!
”
“

13. Waiting, waiting, waiting...

14. Our COMMUNITY is Our BUSINESS
Westpac

15. Salespeople who talk too much. Too busy
“pitching” to listen...

16. Not listening. (This is the most cited reason customers
dislike salespeople.)

17. Our COMMUNITY is Our BUSINESS
Ganache

18. The music is too LOUDor too beige

19. Business owners or staff who don’t ‘know
their stuff’...

20. Our COMMUNITY is Our BUSINESS
Movida Bakery

21. A dirty business
or a business that
smells of cigarette
smoke
or take-away
food
“
”
Cleanliness is a must..
Just to state the obvious: this does not refer to take-away food joints re smell of take-away food

22. Can’t find the business online ANYWHERE!
Hello??...

23. These are just tools – snow
shovels
Out-dated
clunky
websites
that aren’t
optimised
for
mobile

24. Optimised for mobile

25. Customers hang out on social media ...
Even if you don’t think so!

26. You might think social media is this

27. These are just tools - & EVERYONE has
access to the toolshed...

28. People who ‘supposedly’ run a
business and yet constantly
groan and moan about their
customers and/or their woes
over social media.
Don’t they know it wrecks my
perception of their business?
“
”The Power of Social Media

29. Seriously, fix these issues and
you’ll have delighted customers who
come back again and again ~
bringing their friends with them.
I strongly believe that in most cases
it’s the little things that make the
difference.
Concentrate on the little stuff!
Debra Templar

30. The Successful Four
Website
that is
readable
on mobiles
Social
media
presence
Events for
customers
or clients
Products
Prices
Convenience
Service

31. Be a resource for your customers beyond just
the products you sell. Become a resource
and place of inspiration for your customers —
even after they’ve made a purchase.
Your social media presence should be
an exact duplication of your ‘real life’
service experience.
And your ‘real life’ service experience should
be UNBELIEVABLY SHAREABLE!
GO Beyond Your Product or Service

32. Got comments?
Let’s talk!
Website: www.thetemplargroup.com.au
Email: debra@thetemplargroup.com.au
Twitter: @debratemplar
Facebook:
www.facebook.com/DebraTemplarTalksShop
Pinterest: www.pinterest.com/DebraTemplar
Youtube: www.youtube.com/TheTemplarGroup
Slideshare: www.slideshare.net/DebraTemplar
Linked In: www.linkedin.com/in/DebraTemplar
Pics from istockphoto.com, dollar photoclub , Toorak Road South Yarra Association , Debra Templar
Just so you know: The photos of businesses shown in this presentation are ALL outstanding businesses that do it
exceptionally well. All are located in Toorak Road South Yarra