An introduction to a new book and model for entrepreneurs and business leaders called Advantage

1. www.advantage-book.com

2. Who should read “Advantage”?
Entrepreneur’s “Starting a new venture”
Intrapreneur’s “Entrepreneurs within an enterprise”
Leader’s “Starting, Scaling, or changing a venture”
Student’s “Seeking to learn the application of Models”
www.advantage-book.com

3. What is Advantage About ?
How to create sustainable differentiation & value
Doing “The right things, the right way at the right time”
Every stage and every function of a ventures life-cycle
When and How to apply management model’s
Minimising risk and maximising Success potential
www.advantage-book.com

4. What the expert reviewers say
“The model presented in the book is a step forward vis-à-
vis the old fashioned model of the business plan, which is
static and deterministic. I see in the BAM™ approach an
organic, non-linear component which is in line with The
international Academy for Entrepreneurship experimental
methodology. Therefore, most sincere compliments.”
Professor Piero Formica
Piero is a founder of the International
Entrepreneurship Academy, Senior
Research Fellow, NUIM and Intel
Innovation Value Institute, Professor
Entrepreneurship , King Saud
University, Riyadh, Professor of
Knowledge Economics and
Entrepreneurship University of Tartu,
Estonia
www.advantage-book.com

5. What the expert reviewers say
“Declan Kavanagh, author of this well thought out approach
to entrepreneurship has been a solid supporter of the
concept of IBM Smart Camps since its initial inception. As a
successful entrepreneur and investor, Declan has always
seen the need to ‘give back’ and to help other start-ups
achieve the success he has himself enjoyed over the
years.”
Noel leads the IBM Innovation Centre,
he created IBM Smart Camp and is a
designer of IBM Global Entrepreneur
Program, creating a Global
entrepreneurial ecosystem enabling
mutual benefits for IBM &
entrepreneurs by delivering new and
innovative solutions to customers.
www.advantage-book.com

6. What the expert reviewers say
As an entrepreneur, I found “Advantage” easy to read and covering all the
key areas on setting up and scaling a new business, it really draws out the
importance of managing competitive advantage, but equally as important
provides a pragmatic guide on what to focus on at any point in the
development of the business and how to do it right. This is a crucial and
useful model/book that addresses the feasibility of a new or existing
product/services to validate the concept and bring to reality, if I had this
book, I would have saved time and energy searching each of them
independently to know which areas to focus on in the ventures I have been
involved with.
Vaus is a serial entrepreneur and
founder and president of silicon valley
start up Truegence
www.advantage-book.com

7. How can I get a copy ?
Try a preview @
http://intelligentorg.com/preview-advantage/
Buy & Download PDF eBook
http://advantage-book.com
Pre-order Paperback version
http://advantage-com
Coming May 2013
Kindle version, eBook version (all platforms), Paper release
Learn more about The Business Advantage Model™
http://intelligentorg.com/the-business-advantage-model-2/
www.advantage-book.com

8. www.advantage-book.com
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