Clients and the media can learn more about Austin real estate consultant Dee Copeland, Principal of the Copeland Group at Keller Williams Realty. Dee specializing in luxury home marketing, builder representation, investments. Her expertise in real estate technology, mobile marketing and green building practices are samples of interview and article topics.
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About Dee Copeland Press Kit
1. About
Dee Copeland
Online Press Kit
Thank you for choosing to learn more about Dee Copeland!
Visit Dee online at CopelandGroupRealty.com
2. Meet Dee Copeland
Texas Investor Since 2003. Project Manager &
Business Analyst.
Austin and Texas Community Advocate.
Real Estate Educator and Writer.
Marketing Expertise: Luxury Homes, Builder &
Developer Representation, Mobile Technology.
Turnkey Investment Strategist: Wholesaling,
Private Funding, Infill Development, Joint
Ventures, Syndicates, & Repositioning.
**All Rights Reserved, Copyright Dee Copeland 2008. Get our e-NEwsletter TexasRealEstateUpdate.com
3. Basic Background
Dee was born and raised in San Antonio, Texas.
She graduated in the top 15% of her Judson High
School class of over 700.
As a first-generation college student, Dee worked
full-time to obtain her Bachelor of Arts in
Communications from Texas State University.
Summer 1999, began work at Apple, Inc in
Austin. Duties: technical team management,
coaching and training, global projects, business
analysis, process implementation & improvement.
Purchased first investment duplex 2003. Licensed
in Texas since 2004. Joined Keller Williams
Realty August 2004 to build a real estate practice
and be a catalyst for change in the industry.
**All Rights Reserved, Copyright Dee Copeland 2008. Get our e-NEwsletter TexasRealEstateUpdate.com
4. Advanced Education
Member, Institute for Luxury Home Marketing.
and Certified Residential Specialist (CRS).
Accredited Buyer Representative (ABR) and
Seniors Real Estate Specialist (SRES).
Accredited Seller Representative (ASR).
Completing Designation Packet.
Graduate Realtor Institute (GRI).
e-Pro® Certified Technology Consultant.
Upcoming: Certified International Property
Specialist (CIPS). Certified Commercial
Investment Member (CCIM).
**All Rights Reserved, Copyright Dee Copeland 2008. Get our e-NEwsletter TexasRealEstateUpdate.com
6. Business Practices
Mission. To provide personal, professional service and counseling to clients while
building life-long relationships that propel us to flourish in all aspects of our lives.
Vision. To be healthy, happy industry leaders who proactively impact our lives and
the lives of others in a positive way each day.
Values. Trust, Honesty, Expertise (THE).
Beliefs. We are experts at what we do. We learn from the best while teaching best
practices. We are leaders and problem solvers. We will not let doubt stand in our way
as we achieve our goals. We break down barriers for ourselves and others. We treat
the world as members of our family.
Philosophy. We will never assume we have reached the top.
**All Rights Reserved, Copyright Dee Copeland 2008. Get our e-NEwsletter TexasRealEstateUpdate.com
7. clients Describe Dee
As...
Detailed an Expert
Big Thinker
a Negotiator Innovative
Loyal a Leader
Tech Savvy a Writer
Honest I Trust Her
Creative Analytical
Strategic Fearless
Bad Cook a Friend a Resource
Connected Goal Oriented PR Genius
Problem Not
Education Solver Never Athletic Mac
Junkie Intimidated Enthusiast
9. Community Leadership
Mueller Austin Redevelopment (700+
acres) Advisory Commission for Austin
City Council 2007-2009.
Austin Board of REALTORS® Grievance
Committee Member 2007 and 2008.
Texas Association of REALTORS® Land
Use and Transportation Commission
Member 2008.
Leadership Austin Member 2008.
Big Austin Business Advisor 2008.
**All Rights Reserved, Copyright Dee Copeland 2008. Get our e-NEwsletter TexasRealEstateUpdate.com
10. Current Authorship
Forthcoming book, “Gotcha Guide™ to
Buying and Investing in Real Estate”.
Forthcoming book series, “You Don’t Look
Like™ an Investor”.
Writer for National Geek Estate Blog, real
estate technology by founders of Zillow.
Writer for Realtor Magazine® Online
Young Professional Network(YPN) blogs.
Featured writer on Realtor.com® and
Realtown® blogs.
**All Rights Reserved, Copyright Dee Copeland 2008. Get our e-NEwsletter TexasRealEstateUpdate.com
11. Spotlight Interviews
Inman News article on mobile marketing and technology Summer 2007.
Austin Business District Magazine Summer 2007. Dee gave real estate
investing advice and tips during the show.
Jay Papasan is co-author of the New York Times Best Sellers, Millionaire
Real Estate Agent and Millionaire Real Estate Investor. Jay interviewed Dee as a
real estate investment expert for their podcast series Fall 2007.
Televised interview with NBC Affiliate, KVUE, about use of mobile
marketing of listings Fall 2007 on morning and evening news.
Keller Williams Outfront Magazine, reaching over 75,000 agents
nationwide, wrote a story on Dee’s success in the August/Sept 2007 issue
and again January/Feb 2008 for mobile message marketing of listings.
**All Rights Reserved, Copyright Dee Copeland 2008. Get our e-NEwsletter TexasRealEstateUpdate.com
13. Sample Interview or
Writing Topics
Marketing Luxury Homes and How to start a Real Estate Blog
New Construction or Business Podcast
Real Estate Investment for Mobile Marketing for Small
Beginners or Advanced Business and Real Estate
Real Estate Technology for How to Use Technology to Grow
Apple/Mac Users Your Real Estate Business
Creative Financing for Real How to Streamline Your Small
Estate Investments Business to Increase Profit
How to Generate Free PR using How to Use Social Networking
Strategic Marketing Techniques to Grow Your Small Business
20. Contact Dee Today
Real Estate Technology Expert and Writer
For Samples or Latest News...
Contact Dee Copeland
www.CopelandGroupRealty.com
512-697-9140
Copeland Group @ Keller Williams Realty
Available Monday-Friday from 9am-5pm Central Time
22. DEE COPELAND Keller Williams Realty
Principal, Copeland Group 1801 S. Mopac Expressway #100
Broker-Associate , CRS, GRI Austin, TX 78746
T 512.697.9140
C 512.784.4704
F 866.316.2538
info@CopelandGroupRealty.com
www.CopelandGroupRealty.com
SUMMARY
Dee Copeland is a Broker-Associate at Keller Williams Realty and Principal of the Copeland Group, a real estate
brokerage team that specializes in the acquisition and sales of relocation properties, land, second homes, new
construction and investments in Central Texas. Author of the forthcoming book, quot;Gotcha Guide™ to Buying or
Investing in Real Estatequot;, Dee has been a featured nationally for articles on topics such as industry trends, real
estate investing, emerging media, and mobile technology. National spotlights include Inman News,
REALTOR.com and Realtown. Dee’s background and skills in the areas of negotiation, investment analysis,
process improvement, business development, and project management have been key to her success.
BUSINESS EXPERIENCE
PRINCIPAL AND LISTING SPECIALIST, KELLER WILLIAMS REALTY— 2004-PRESENT
The Copeland Group provides brokerage, marketing and consulting services to buyers, owners, investors, home
builders and developers with residential or commercial property, land, and new construction projects. Honors
include a Greater Austin Chamber Award Finalist for Customer Service, a profile in Outfront, Magazine for Keller
Williams Realty International and a starring role in a Flip That House-All Star television episode on TLC.
COPELAND GROUP CONSULTING/PUBLISHING— 2007-PRESENT
Copeland Group Publishing creates and distributes publications, training, media, and industry reports in the real
estate and business sectors to help individuals and business owners grow wealth and financial independence.
Consulting is in the areas of business development, project management, and process improvement.
SUPPORT/MANAGER/ANALYST/GLOBAL PROJECT MANAGER, APPLE COMPUTER— 1999-2005
Dee was fortunate to develop her business acumen at one the world’s most innovative technology companies.
She worked at Apple Computer in capacities that included team management, data analysis, business streamlin-
ing, process improvement, systems implementation and global project management.
EDUCATION AND CERTIFICATIONS
Formal education includes Bachelors of Arts in Communications, Texas State University-San Marcos, TX 2002.
Dee is preparing for a master’s of business administration (MBA) at the University of California Berkeley (Haas).
Current Designations: Certified Residential Specialist (CRS, includes top 4% of real estate agents nationwide),
Accredited Seller Representative (ASR), Accredited Buyer Representative (ABR), Graduate Realtor Institute
(GRI), e-Pro Technology Certified (e-PRO), Seniors Real Estate Specialist (SRES). Upcoming: Accredited
Buyer Representative Manager (ABRM), Certified Commercial Investment Member (CCIM, top 1% of agents),
Certified International Property Specialist (CIPS) and Certified Luxury Home Marketing Specialist (CLHMS).
COMMUNITY INVOLVEMENT AND MEMBERSHIPS
Dee is heavily involved in the Austin community. She was appointed by concensus vote of Austin City Council to
the Advisory Commission for the 711-acre Mueller Austin Airport Redevelopment Project, is a Founding Member
of the National Black MBA Association of Austin, and serves on the Austin Board of REALTORS Grievance
Committee. Dee was recently accepted to the prestigious Leadership Austin organization, consisting of top
CEOs, political figures, professionals, board members and community leaders who help Greater Austin achieve
economic and social goals. She will be in the graduating leadership class of 2008.
Other memberships include the Greater Austin Chamber of Commerce, Capital City African-American
Chamber of Commerce, Real Estate Investment Club of Austin (REICA) and Real Estate Networking Club
(RENC). Dee educates agents and investors via local classes as well as online forums (REIclub.com).
25. Monday, October 15
This Week on Millionaire Mondays:
Monday, October 15, 2007
Free streaming audio at www.millionairesystems.com
Millionaire Mondays for Investors Millionaire Mondays for Realtors
The Path of a Real Estate
Becoming a Successful Agent:
Investor:
With Howard Brinton
With Dee Copeland
This week Jay Papasan, co-author of The
Millionaire Real Estate Investor, interviews This week Gene Rivers interviews the
Dee Copeland from Austin, Texas. creator of Starpower® University, Howard
Brinton.
Dee started out working at Apple Computer
and discovered that implementing projects Howard conducted more than 18,000 hours
that work is her expertise. Dee decided to of research on 300 agents to form
follow her passion to grow her own Starpower, which studies the best
business. She started out on her path to practices of top-producing agents and
real estate investor as a landlord of a shares what has made them successful.
duplex while living on the other side of the
duplex herself. In this interview Howard discusses
marketing ideas, business beliefs, market
Dee advises the listener to buy right and shifts, mistakes to avoid and what it
not above your means starting out. You means to be learning-based.
will find out how invaluable it is to know
your area and how you need to go about Howard also discusses how developing
finding out the information you need to business systems is a never-ending
know. Dee speaks on the importance of process. Tune in Monday to learn valuable
addressing the wants and needs in the area information on what it takes to be a
you are focused on. successful agent.
In this interview you will learn that you
should buy in a buyers market and start
down your path to becoming a successful
real estate investor.
26. Home
Agents, consumers connect with mobile technology
INSIDE
Part 1: Mobile matters in real estate
Part 1: quot;Agents,
By Glenn Roberts Jr. Wednesday, October 17, 2007 consumers connect with
Inman News mobile technologyquot;
More than 229 million people subscribe to wireless services in the United States, or about Part 2: quot;Trends in
76 percent of the national population. Globally, an estimated 2.3 billion people subscribe mobile technologyquot;
to wireless mobile services -- the world's population in September 2007 was estimated
at 6.7 billion, the Cellular Telephone Industry Association reported. Part 3: quot;Real estate on
the go: From GPS to
Wireless users sent about 64.8 billion text messages in the first half of 2006, and sent
ZipFormsquot;
about 12.5 billion text messages in June 2006. Telephia, a telecommunications research
company, reported that 64 percent of all U.S. mobile phone subscribers actively used
text messaging as of the first quarter of this year. And Verizon Wireless reported that its INMANTV
users sent and received about 10 billion messages in June 2007.
The enormity of those numbers may be difficult to grasp. But they carry a very clear
message: It's an increasingly mobile world, and mobile phones aren't just for talking
anymore.
Some real estate professionals are taking that message seriously and are using
technology to connect with consumers in new ways. According to a 2007 Realtor
Technology Survey conducted by the National Association of Realtors' Center for
Realtor Technology, about 28 percent of respondents said they own a smart phone
equipped with e-mail and Internet access, compared with 8 percent of respondents in a
2005 survey.
The mobile surge is powering a swarm of real estate technology companies that offer
property information via text messages, photo uploads, and mobile-friendly Web sites to
consumers while equipping real estate professionals with a range of mobile tools that
enable them to drum up leads, manage client interaction, and receive and transmit
transaction documents while they are in the field.
Dee Copeland, who leads a real estate team for Keller Williams
Realty in Austin, Texas, uses a Palm Treo 650, which is a hybrid
mobile phone/portable digital assistant, to communicate with clients,
prepare transaction documents, send property fliers and even to
open up lockboxes at for-sale properties -- the handheld device
doubles as a digital key for a high-tech lockbox used in her market
area. QUOTE OF THE WEEK
A former project manager for Apple Computer, Copeland is very quot;I have no interest in
comfortable with technology. But she said it's important to recognize bailing out lenders or
Dee Copeland the sometimes lengthy curve of adoption for new technologies, and property speculators.”
not to step too far ahead of consumers. -–U.S. Treasury Secretary
Henry Paulson
quot;Instead of being on the bleeding edge, it needs to be on the level of adoption. Some
people go very far with these mobile applications. In terms of what consumers are using Full Story
right now, agents need to stay within that realm,quot; said Copeland, who has worked in the
real estate industry since 2004.
SUBMIT A TIP
A mobile version of ZipForm offers online access to real estate forms, and TopProducer's
mobile version offers customer contact management tools, she noted. quot;You can write Got an opinion? Or just
27. need to get something off
contracts from your PDA. You don't have to go back to the office -- you can do it right
your chest? Send your
here, right now.quot;
innermost thoughts,
For property listings, Copeland uses a service by Austin-based Drive Buy Technologies frustrations and
that allows prospective buyers to request property information for a home via text perspectives on the real
message by entering a code that is listed on a for-sale sign. There are many companies estate industry to
that have targeted this particular technology niche. When a consumer uses the Drive Buy jessica@inman.com.
service, Copeland receives that consumer's phone number.
She also uses Buyer Acquire, a service that allows buyers to dial a toll-free number to
listen to an audio recording with details about the property. That service also relays
users' phone numbers.
Copeland uses another tool, called vFlyer, to transmit electronic fliers to prospective
buyers.
quot;This has helped me to get rid of the brochure box,quot; she said. quot;I want people to contact
me. I want to have their contact information and you do not get that from a brochure
box or a (traditional) flier.quot;
Copeland said that if she receives a text message from a prospective buyer then she
may choose to respond via a text message because the consumer has already
established a comfort level with that medium. The instantaneous nature of mobile
messaging enables her to respond quickly when a consumer or client has a question, she
said.
It's important to respond quickly to messages from mobile users, Copeland said, as they
may be actively looking at the homes in person rather than casually browsing at home
via the Internet.
Teens are not the only ones who are quot;textingquot; today. A Pew Internet and American Life
Project study released in March 2005 found that about 27 percent of adults with cell
phones have used text-messaging features within a month of the survey date, 31
percent of cell phone owners ages 28-39 are quot;texters,quot; and 13 percent of cell phone
owners ages 50-58 use text-messaging features. Copeland said that these days, the
demographics of text messaging appear to be very broad.
As with other technology advancements, Copeland said that those real estate
professionals who don't adjust may risk falling behind.
quot;Mobile technology is not going to go away. Any agent who doesn't start getting on
board in at least understanding some of the applications is losing efficiency in their
business and is losing those leads,quot; she said. quot;If I were to invest money in something, it
should be on these types of tools and not on (advertisements on) bus benches and
billboards.quot;
Clients of Coldwell Banker Diamond, Realtors, a brokerage company based in
Philadelphia, can access property information pulled from the area's multiple listing
service -- a database of property information supplied by participating brokers.
Powered by CellSigns, a mobile technology company, the quot;Diamond
Curbside Servicequot; allows the brokerage company's clients to view
information for active listings, search for homes by street address or
neighborhood, and schedule showings of for-sale properties using a
mobile phone.
quot;It's a wonderful way for the agents to be able to be responsive to
their clients,quot; said Kim Rudolph, director of Internet development for
Coldwell Banker Diamond. quot;We need to be able to provide
information and deliver it in a manner our customers are using. Text
messaging is so instant that (clients) expect an instant response ... Kim Rudolph
they expect someone to be on the other side.quot;
She added, quot;You really have to have in place a business model that is responsive, and
be able to build a relationship with people on the other side of that message. The
technology by itself doesn't mean anything -- it's the human element that is going to
28. make it work.quot;
The company has 250 agents, and Rudolph estimated that about 75
percent of the agents have signed up to offer the text-messaging
service for their clients.
quot;The old days of an open house and an ad in the paper, waiting for
the phone to ring, are long gone,quot; said Tom Slupske, an agent with
Counselor Realty in Brooklyn Park, Minn. Slupske uses TaggLine, a
service offered by Minneapolis-based Taggart Communications, to
automatically transmit property information to consumers via audio
recording, text message or photo download.
Tom Slupske
The system features a toll-free number that prospective buyers can
call to hear options on how to receive property information. They are prompted to enter
an identification number for the property that appears on the for-sale sign of homes that
are marketed using the TaggLine service. If consumers do not want to receive a text
message or data file, they can listen to an audio recording for the property.
Slupske said that in addition to advertising the TaggLine service on for-sale signs, he has
also used it in print advertising. quot;Rather than have a lengthy ad, which is expensive, I
can run just minimal words,quot; he said, by including the TaggLine phone number and
property number.
The service provides subscribing agents with the phone number of
each consumer who calls the toll-free number.
Heather Dietrich Feigum, a buyer specialist for Keller Williams
Integrity Northwest in Elk River, Minn., who also uses TaggLine, said
she follows up by phone immediately when she receives messages
from consumers who use the TaggLine system. quot;Typically they do
have more questions,quot; she said, and she learns whether those
buyers are already represented by an agent when she calls. Feigum
said she has subscribed to the system for about a year. quot;We've had
Heather Dietrich
great results with it,quot; she said.
Feigum
Agents and their clients in the commercial real
estate market are particularly proficient in the use of mobile
technologies, said Firas Naji, a commercial real estate broker for
Network Real Estate Group Ltd. in Tinley Park, Ill. Naji uses his Sprint
Mogul mobile device to access the area's MLS and to keep in touch
with clients. quot;I have a client who strictly replies to me through his
BlackBerry,quot; he said, referring to another Internet-capable mobile
device, and he said that other clients also use text messaging and
mobile e-mail to communicate.
Firas Naji
***
Send tips or a Letter to the Editor to glenn@inman.com, or call (510) 658-9252, ext.
137.
Copyright 2007 Inman News
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