Strategy

1. Digital Transformation:
A review and research
agenda
Deep Theerath
2019SMF6660

2. Introduction
• Adopting digital technologies
• Increase productivity and value creation –
organizations, government and society (Ebert and
Duarte, 2018)
• Important factors – actors, structure, practices,
values and beliefs (Kripmann, 2015)
• This may boost or may hinder the transformational
process (Hinings, Gegenhuber, Greenwood, 2018)

3. Research Gaps
The extant literature has divergent views on factors impacting the
Digital Transformation initiatives
DT efforts are major risk and 70% DT efforts fail (Bucy, Finlayson,
Kelly, Moye, 2016)
Unprecedented, fast and fundamental changes due to increased
diffusion of new technologies along with new challenges - need for
the study

4. Research agenda
1. Review the literature on digital
transformation from 1994 -2021
2. Consolidate the findings using the ADO
framework
3. Offer a understanding of DT and set the
agenda for future research

5. Objective
• To synthesize the divergent views on
factors influencing the success of digital
transformation in an organization
• To analyze the literature and identify gaps
from the perspective of antecedent,
decision and outcome

6. Methodology
Bibliometric Analysis
• Full record of citations, bibliographical information, abstract,
keywords and other information are documented
• Bibliometric analysis is to be done using VOSviewer - Keyword co-
occurrences and co-citations
ADO framework
• The study would examine the antecedents of digital
transformations (key factors), decisions taken in the digital
transformation initiatives and outcomes of such initiatives (Singh,
Paul, Dhir 2021)

7. • Initial search string resulted in 530 articles
• Indexed the journals with Abdc 2019 list of journals
– 260 articles were remaining
• Chose only A*, A and B rated journals – 208 articles
remained
• Finally shortlisted 108 articles based on their
relevancy – through reading their Abstract

8. Search Keywords
• Digital transformation
• Digital disruption
• Digital innovation
• Digitization
• Digitisation
• Digital change management
Cover Period
1994 - 2021
Review
method
Systematic
Literature
Review
Search
Database
SCOPUS
All peer reviewed
articles
208
Inclusion criteria
related to digital
transformation
Total number of
articles in review
108

9. Findings
0
5
10
15
20
25
30
35
40
0
200
400
600
800
1000
1200
1400
1600
1800
2000
No. of citations
No. of Titles
Journal name No. of Titles
Journal of Business Research 10
Technological Forecasting and Social Change 8
Industrial Marketing Management 6
Business Horizons 6
California Management Review 6
Technology Analysis and Strategic Management 5
Journal of Business Strategy 4
Information Systems Research 4
Information and Organization 4
Production Planning and Control 3
Management Decision 3
Research Policy 3
Business Process Management Journal 3
Journal of Strategic Information Systems 3
Long Range Planning 3
Journal of Decision Systems 3
Technovation 2
International Journal of Heritage Studies 2
Journal of Management Information Systems 2
Journal of Management Studies 2
British Journal of Management 1
Business Strategy Review 1
Organization Studies 1
Journal of Business-to-Business Marketing 1
Knowledge and Process Management 1
Australasian Marketing Journal 1
Management Science 1
Journal of General Management 1
German Journal of Human Resource Management 1
Journal of Information Technology 1
Journal of the Academy of Marketing Science 1
Journal of Intellectual Capital 1
Knowledge Management Research and Practice 1
International Journal of Quality and Service Sciences 1
European Management Journal 1
International Journal of Conflict Management 1
Managerial and Decision Economics 1
International Journal of Technology Management 1
Human Resource Development Review 1
International Journal of Market Research 1
Strategic Management Journal 1
Journal of Manufacturing Technology Management 1
International Journal of Production Economics 1
Journal of Service Management 1
International Journal of Production Research 1
Journal of Service Theory and Practice 1
Grand Total 108

10. Authors No. of citations
Dellarocas C. 1827
Yoo Y., Henfridsson O., Lyytinen K. 892
Agarwal R., Gao G.G., DesRoches C., Jha A.K. 383
Anderson C.L., Agarwal R. 245
Vial G. 188
Vendrell-Herrero F., Bustinza O.F., Parry G., Georgantzis N. 175
Coreynen W., Matthyssens P., Van Bockhaven W. 139
Karimi J., Walter Z. 130
Hinings B., Gegenhuber T., Greenwood R. 117
Nambisan S., Wright M., Feldman M. 94
Warner K.S.R., Wäger M. 78
Xue L., Zhang C., Ling H., Zhao X. 66
Johnson D.S., Bharadwaj S. 63
Henfridsson O., Nandhakumar J., Scarbrough H., Panourgias N. 52
Liu D.-Y., Chen S.-W., Chou T.-C. 51
Chanias S., Myers M.D., Hess T. 46
Simmons G., Palmer M., Truong Y. 45
Gölzer P., Fritzsche A. 42
Tumbas S., Berente N., vom Brocke J. 33
Oshri I., Weeber C. 33
Heavin C., Power D.J. 32
Li F. 32
Schniederjans D.G., Curado C., Khalajhedayati M. 32

11. Further Plan
• Briefly study the selected journals to
understand the various ideas and
frameworks around digital transformation
• Creation of Antecedent – Decision –
Outcome (ADO) framework
• Also analyse the performed literature
survey for the research gaps and highlight
the same
• Set the direction for further research

12. References
• Ebert, C., & Duarte, C. (2018). Software Technology series: Digital Transformation. IEEE Software
• Krimpmann, D. (2015). IT/IS organisation design in the digital age–A literature review. International
Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, 9(4),
1189–1199
• Hinings, B., Gegenhuber, T., & Greenwood, R. (2018). Digital innovation and transformation: An
institutional perspective. Information and Organization 28, 52–61
• Singh, S., Paul, J., & Dhir, S. (2021). Innovation implementation in Asia-Pacific countries: a review and
research agenda. Asia Pacific Business Review
• Bucy, M., Finlayson, A., Kelly, G., & Moye, C. (2016). The “how” of transformation. McKinsey Insights.
• Schneider, S., & Kokshagina, O. (2021). Digital transformation: What we have learned (thus far) and what is
next. Creat Innov Manag. 2021; 1– 28.

13. Thank you