2. 1857: Levis Strauss and NevadaTailor Jacob Davis receive a US Patent
to make men’s denim “waist overalls” with copper rivets.These pants
later became known as blue jeans.
1908: The Two Horse label is Registered in many countries worldwide
in the early 20th century, including Japan.
1918 : LS&CO. created its first product of women called “Freedom
Alls”
2005 : Levis opens the first Levis Girls Store in the world in Hong
Kong.
2007 : Levis Curve ID is launched- new custom fitted jeans for women
in all premiere stores
2011 : Levis launched itsWater < less denim in the market.
HISTORY OF LEVI’S
3. The products of Levis Strauss & Co are sold under three
brands:
LEVIS STRAUSS
LEVIS DOCKERS
LEVIS SIGNATURE
14. TASK 2
arrangement of merchandise
Fold properly and then Piled, Colour
blocking
Size tags
Communication boards and headers
Ratio of merchandise
Front arm