Digital marketing refers to advertising through digital channels like websites and social media to promote brands. It has benefits like lower costs and global reach. Tools used include analytics, payment gateways, and email marketing software. Types of digital marketing are search engine optimization, social media marketing, content marketing, and email marketing. Challenges include creating engaging content, complying with regulations, and using mobile-friendly and omnichannel strategies.

1. Digital Marketing
PRESENTATION

2. contents
01 02 03
04 05
Introduction Benefits Tools
Types Challenges

3. Introduction
Digital marketing, also known as online
marketing, refers to advertising
delivered through digital channels to
promote brands and connect potential
customers using the internet and other
forms of digital communication such as:
Search engines. Websites. Social media.
Digital
marketing

4. Benefits 1. 2. 3.
Lower
cost
Easy to
learn
Local
reach
4. 5. 6.
Multiple
strategies
Global
reach
Effective
targeting

5. Tools Analytics
payment gateway
Email marketing
software
internet

6. Types
Search engine optimization is the
science of improving a website to
increase its visibility when people
search for products or services. The
more visibility a website has on search
engines, the more likely it is that
brand captures business.
Social media marketing (SMM) is a
form of internet marketing that uses
social media apps as a marketing tool.
These social media platforms enable
brands to connect with their audience
to: build a brand; increase sales; drive
traffic to a website; and.
Seo
Smm

7. Portfolio
Content marketing is a
marketing strategy used to
attract, engage, and retain an
audience by creating and
sharing relevant articles, videos,
podcasts, and other media.
Email marketing is a form of
marketing that can make the
customers on your email list
aware of new products, discounts,
and other services. It can also be a
softer sell to educate your
audience on the value of your
Content writing
Email marketing

8. Challenges
A customer-centric market. ...
Creating engaging content. ...
Complying with privacy and
data-sharing regulations. ...
Mobile-friendly approach. ...
Omnichannel marketing
strategies.
Challenges

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