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Writing for the Web
- 1. Writing for the Web Deirdre Reid March 3, 2011 Institute of Food Technologists
- 3. Interactive
- 4. Interrupted© 2011 Institute of Food Technologists 2
- 5. 79 percent of test users always scan any new page they come across; only 16 percent read word-by-word. © 2011 Institute of Food Technologists 3
- 7. Subheadings
- 8. Bullets & numbered lists© 2011 Institute of Food Technologists 4
- 11. Left justify
- 12. Block quotes
- 13. Get to the point!© 2011 Institute of Food Technologists 5
- 16. Sarcasm ;-)
- 17. Read aloud© 2011 Institute of Food Technologists 6
- 19. End with a question.
- 20. Solicit stories.
- 21. Respond to comments.© 2011 Institute of Food Technologists 7
- 23. Credit = link love
- 24. URL shorteners© 2011 Institute of Food Technologists 8
- 26. Getting personal
- 27. Self-promotion© 2011 Institute of Food Technologists 9
- 29. © not required.
- 30. Public domain = work with expired copyrights, not the web.
- 32. http://deirdrereid.com/2010/11/09/blogger-basics-copyright/© 2011 Institute of Food Technologists 10
- 34. Commentary
- 35. Criticism
- 36. News reporting
- 37. Education
- 38. Give attribution and link back to original© 2011 Institute of Food Technologists 11
- 40. May allow work to be copied, edited and distributed, for commercial and/or non-commercial use.© 2011 Institute of Food Technologists 12
- 41. Deirdre Reid Reid All About It http://deirdrereid.com @deirdrereid deirdre.reid.nc@gmail.com (919) 414-3477 Garner (Raleigh), NC
Notas del editor
- What questions do you have? Concerns?
- http://www.flickr.com/photos/libelul60/3270387267/
- F shape - people scan horizontally across the top partthen horizontally a little lowerand finish by scrolling vertically down the left side
- Headlines – information carrying, specific, information scentSubheadings – bold, breaks up textBullets or numbered lists – most popular blog post (lists)
- Short paragraphs and sentences5 lines maxUse punctuation, esp parentheses, sparinglyLeft justifyBlock quotesClarity, brief, get to the point quickly – first 2 paragraphs
- VoiceConversational – leads someone to replyActive , not passive voiceInformal conversational Sarcasm - doesn’t translate wellRead it aloud, how does it sound? Edit for conversational tone.
- Conversation promptsBe topical, timely. End with a question, not yes/no answerSolicit stories, anecdotes, examplesRespond to all comments
- Negativity happens despite our best efforts. Criticism vs. getting personal, or being offensive – refer to guidelinesSelf-promotion or spamhttp://www.flickr.com/photos/roboppy/2191761216/http://www.flickr.com/photos/school_of_witt/4735205238/
- The moment you create a work and fix it in tangible form, that is, perceptible directly or online, your work is under copyright protection.Original writings, artwork, photographs and other forms of authorship on a website are protected upon creation.Unpublished work is protected.The © symbol is not required for copyright protection.Although your work may be protected, you can only sue for copyright infringement if your work is registered with the U.S. Copyright Office.The web is NOT public domain. Public domain is not a place. Public domain applies to works with expired copyrights, generally 70 years after the author’s death, or work that fails to meet requirements for copyright protection, for example, facts, ideas or methods of operation.
- http://www.artsjournal.com/rwx/2011/03/fair-use-primer/
- way to keep creator’s copyright while allowing certain uses of their work — a “some rights reserved” approach to copyright, results in pool of content that can be copied, distributed, edited, remixed and built upon, all within the boundaries of copyright law.