Delight 2015 | More Than a Feeling: Designing for Digital Complexity
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This presentation was given by Erin Moore from Twitter at Delight 2015 on Oct. 5, 2015. Designing and building products that have a meaningful impact on people’s lives is an exorbitant amount of work. Yet products that do this successfully are the ones we return to again and again. Despite their complexity, these products make interactions with others and environments seem effortless, desirable—and even addictive. How do we as designers do the hard work of creating products that are useful and relevant? What repeatable process can we look toward to solve problems for people whose motivations and behaviors can be hard to predict? Erin will share how coaching collegiate athletics helped her understand complex systems, and how that experience still influences her daily design process at Twitter. http://delight.us/conference
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Delight 2015 | More Than a Feeling: Designing for Digital Complexity
- 1. MORE THAN A FEELING Designing for digital complexity Erin Moore • @emoore
- 2. PeopleTech HOW AN EXPERIENCE WORKS HOW AN EXPERIENCE FEELS
- 3. “The thing I love most about the internet is that it is a lot of work.” – Said No One Ever.
- 4. CONNECTION
- 8. PeopleTech HOW AN EXPERIENCE WORKS Designers HOW AN EXPERIENCE FEELS
- 9. How do designers bridge the gap between how an experience works and how it feels?
- 10. that’s me
- 11. that’s me
- 19. Via The Guardian
- 20. We have to intimately know the complexity of our digital and physical environments.
- 21. We have to intimately know the complexity of our digital and physical environments.
- 22. We have to intimately know the complexity of our digital and physical environments.
- 24. “The thing I’ll remember most is that rowing was a lot of work.” – Said No Rower Ever.
- 29. CONNECTION
- 30. meaningful experiences technical processes HOW AN EXPERIENCE WORKS HOW AN EXPERIENCE FEELS CONNECTION
- 31. SWINGSTROKE HOW AN EXPERIENCE WORKS HOW AN EXPERIENCE FEELS CONNECTION
- 35. “When you get the rhythm in an eight, it’s pure pleasure to be in it. It’s not hard work when the rhythm comes - that ‘swing’ as they call it. I’ve heard men shriek out with delight when that swing came in an eight; it’s a thing they’ll never forget as long as they live.” – George Yeoman Pocock
- 36. How do designers bridge the gap between how an experience works and how it feels?
- 37. How do designers bridge the gap between how an experience works and how it feels?
- 38. IN ORDER FOR PEOPLE TO FEEL… WE MUST BUILD AN EXPERIENCE THAT… SOME WAYS WE COULD ACHIEVE THIS ARE… IN ORDER TO DO THIS WE NEED TO… HOW AN EXPERIENCE FEELS HOW AN EXPERIENCE WORKS
- 39. IN ORDER FOR PEOPLE TO FEEL… SOME WAYS WE COULD ACHIEVE THIS ARE… IN ORDER TO DO THIS WE NEED TO… WE MUST BUILD AN EXPERIENCE THAT… Successful Efficient Informed Valued Oriented Connected HOW AN EXPERIENCE FEELS HOW AN EXPERIENCE WORKS
- 40. IN ORDER FOR PEOPLE TO FEEL… SOME WAYS WE COULD ACHIEVE THIS ARE… IN ORDER TO DO THIS WE NEED TO… WE MUST BUILD AN EXPERIENCE THAT… Successful Efficient Informed Valued Oriented Connected Shows people how to… Gives access Personal Timely Relevant Reduces anxiety Shows progress HOW AN EXPERIENCE FEELS HOW AN EXPERIENCE WORKS
- 41. IN ORDER FOR PEOPLE TO FEEL… SOME WAYS WE COULD ACHIEVE THIS ARE… IN ORDER TO DO THIS WE NEED TO… WE MUST BUILD AN EXPERIENCE THAT… Successful Efficient Informed Valued Oriented Connected Shows people how to… Gives access Personal Timely Relevant Reduces anxiety Shows progress Improve navigation Fluid transitions Show personalized content Clear calls to action Reorganize content Simplify UI HOW AN EXPERIENCE FEELS HOW AN EXPERIENCE WORKS
- 42. IN ORDER FOR PEOPLE TO FEEL… SOME WAYS WE COULD ACHIEVE THIS ARE… IN ORDER TO DO THIS WE NEED TO… WE MUST BUILD AN EXPERIENCE THAT… Successful Efficient Informed Valued Oriented Connected Shows people how to… Gives access Personal Timely Relevant Reduces anxiety Shows progress Improve navigation Fluid transitions Show personalized content Clear calls to action Reorganize content Simplify UI Better data analysis Research Understand priorities Build a new backend New button styles Content audit Feedback tools HOW AN EXPERIENCE FEELS HOW AN EXPERIENCE WORKS
- 43. Design is more than a feeling. Design is really complex.
- 44. Rowing is a great art. It’s the finest art there is. It’s a symphony of motion. - GEORGE YEOMAN POCOCK
- 45. Rowing is a great art. It’s the finest art there is. It’s a symphony of motion. - GEORGE YEOMAN POCOCK
- 47. Design is a great art. It’s the finest art there is. It’s a symphony of motion.
- 51. THANKS images © Ahsan Iqbal