1. WILL IT BLEND?
an early social media success case study
OpenCoffeeClub: The social media Jazz Club
Mine Akman - Delightwave
Kuala Lumpur, Malaysia
April 17th 2012

2. Overview
History Getting it right?
Statistics "Will it blend?" Applied to
your Startup
BlendTec Social Media
channels Q&A
Fallout from the YouTube
videos

3. About BlendTec
Small commercial and
home blender
manufacturer
Started in 1975 by Tom
Dickson in Utah
Was doing testing "Will it
blend?"-style long before
YouTube
Currently active in 90+
countries

4. Social Media Stats (1)
Will It Blend FB page: 21K+
likes
BlendTec FB page: 92K+
likes

5. Social Media Stats (2)
Started uploading in 2006,
119 videos uploaded
Videos watched over 1000
hours a day
YouTube channel: 440K+
subscribers, 191M+ views
Willitblend.com: estimated
300M+ views

6. Social Media Stats (3)
App. 2 Tweets daily
Replies to ( @'s) 70% of all
Tweets
8K+ Followers
1K+ Following
3000+ total tweets

7. Fallout From The YouTube Videos
2006 - 2008: 700% increase in total blender sales
50K+ USD revenue from YouTube ads (2006 - 2008)
2012: new manufacturing plant: 59% larger
6 years of increasing brand awareness
A viral phenomenon

8. What Did BlendTec Do To Get It Right?
A video is worth a 1000 words!
First hand experience with the product
Consistent engagement on social media
It all starts with a good product!

9. "Will It Blend?" Applied To Your Startup
Listen
Create value
Be responsive
Target
Surprise and delight

10. Social Media Marketing Readings
"Likeable Social Media" by Dave Kerpen
"The Zen of Social Media Marketing" by Shama Hyder Kabani

11. QUESTIONS?
Ask away...

12. Let's Engage!
Like us on Facebook: http://facebook.com/DelightWave
to keep up with latest social media news and free tips
Follow me on Twitter: @mine_akman
For more questions contact mine@delightwave.com