Data analytics provides the opportunity for organizations to digitally transform their business and outperform their rivals. However, many organizations struggle with deriving value from data insights and operationalizing them back into the business. Pairing data analytics with cloud native apps development offers the potential to take the customer experience and your business to new levels. Cloud native apps are built on the concept of a continuous delivery of micro-services, allowing updates to be made quickly and often, for constant refinement of the customer experience. In this session, we will discuss how we can help you radically transform your organization into an insights-driven business.

2. MT155
Enabling Digital Transformation
• Analytic Insights Module
Ted Bardasz, Sr. Director, Product Management

3. 3
The new digital customer
Always available
Real-time updates
Intelligent interactions
Rising and
continuously
changing
expectations
around
experiences

4. 4
ANY WAY
ANYWHERE
ANYTIME
Rising and
continuously
changing
expectations
around
experiences
INTELLIGENT APPLICATIONSARE THE NEW FACE OF BUSINESS
The new digital customer

5. 5
Challenges to
realizing
business value
from your data 25% 41% 90% 71%
Of unstructured
data is used*
Of structured
data is used*
Silo’d data
analytic efforts*
Employees have
access to data
they shouldn’t*
Time spent
discovering and
preparing data*
80% 60%
Data analytics
projects failing to
move past
exploratory stage*
* Sources available upon request

6. 6
Analytic Insights Module
Increases your speed through the virtuous cycle
Act
Analyze
Gather

7. 7
Transform a
complex process
from months…
ANALYTIC INSIGHTS
MODULE
MONTHS
Gather Analyze Act
Infrastructureprovisioningrequest
Infrastructureprovisioningrequest
Discoverdata
Wangledata
Cleanse
Accessdata
Analyzedata
Shareinsights
Accessdataservice
Createandtestapp
Moveapptoproduction
HOURS MONTHSDAYS–WEEKS MONTHSDAYS
Faster digital transformation
With Analytic Insights Module
…to weeks

8. 8
Designed, supported,
and sustained as one
Single contact
support
Analytic Insights Module
Accelerating digital transformation
Self-Service Analytics
Empowers data analysts to
rapidly generate actionable
insights
Single View of ALL Data
Supports reuse of trusted data
across the enterprise
Application Development
Create insight-driven
applications and better
connectwith customers

9. 9
Analytic Insights Module
Brings together business and IT
CDO, Data analytics teamCTO, CIO VP of App DevelopmentCEO, CMO, CFO

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Gather
Analyze
Act
GATHER DATA WITH DEEP AWARENESS
DATA CURATOR
DATA & ANALYTICS CATALOG
ANALYTIC INSIGHTS
MODULE
DATA GOVERNOR

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RECOUP UP TO 80% OF YOUR TIME
ANALYTIC INSIGHTS
MODULE
GATHER
11011000
101
111
001
101
Gather data
with deep
awareness
Data Lake
GOVERN SECURITY
INDEX ENRICHINGEST
DISCOVER
LINEAGE

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IN HOURS VERSUS MONTHSGATHER
Access more
structured and
unstructured data
Data Curator
Discover and ingest faster
Access the right data
Index all your data
Enrich with metadata
Eliminate data silos
ANALYTIC INSIGHTS
MODULE

13. 13
IN 3 STEPS
Structured Data | Unstructured Data | Streaming Data
Frictionless Ingestion & Semantic Modeling
PROFILE
Semantic Enrichment
IDENTIFY
UniversalCatalog
UNIFY
Automated Correlation
WORKFLOW
DATA
TRANSFORMATION
Orchestrates data
transformation
and preparation
GATHER
Automation
Data Curator
Patent Pending
ANALYTIC INSIGHTS
MODULE

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SINGLE VIEW OF ALL YOUR DATAGATHER
External to
Data Lake
Data
Lake
All discovered,
indexed, and
curated data
Data & Analytics Catalog
Public Data
Sources
ANALYTIC INSIGHTS
MODULE

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INSTANT ACCESS WITH DATA CENTRIC SECURITYGATHER
Catalog all
your data
and analytics
All discovered
data
Published
datasets
Analytic
models
Data & Analytics Catalog
External to
Data Lake
Data
Lake
Public Data
Sources
ANALYTIC INSIGHTS
MODULE

16. 16
USERS, APPS, AND DATA STORESGATHER
Security,
governance,
and lineage
across the
enterprise
ANALYTIC INSIGHTS
MODULE

17. 17
SECURITY AND GOVERNANCEGATHER
Define and
apply data
security policies
Data Governor
Precise User
Access Controls
Policy
Enforcement
Negligible
Performance Impact
Continuous
Monitoring & Auditing
ANALYTIC INSIGHTS
MODULE

18. 18
Data Governor
REDUCE RECORDS AT RISKGATHER
Fine grain, data-
centric security
management
123-45-6789xxx-xx-6789
ANALYTIC INSIGHTS
MODULE

19. 19
Data Governor
BUILDING TRUSTED DATAGATHER
Track data
transformation
through lineage Data
Analytic
Catalog
Lineage
Berna: Moves DS1
into workspace
Berna: Saved DS1
to Data Lake
Ted: Moves DS1
published data from
Berna
Carey: Moves DS2
into workspace
Ted: Publishes
DS1_appended to
DAC
Carey: Publishes
DS2_appended to
DAC
ANALYTIC INSIGHTS
MODULE

20. 20
ANALYTIC INSIGHTS
MODULE
Gather
Analyze
Act
SELF-SERVICEANALYTICS
ON-DEMAND PERSONAL WORKSPACE
PUBLISH AND COLLABORATE
Analyze

21. 21
WHILE IT MAINTAINS CONTROLANALYZE
Self-service for
analytics teams
ANALYTIC INSIGHTS
MODULE

22. 22
Identify & ingest
your data
Access tools
of choice
Data Analyst
Workspace
WITHIN QUOTAS & IT POLICIESANALYZE
On-demand
personal
workspace
ANALYTIC INSIGHTS
MODULE

23. 23
Analy tic Insights Module John.doe@acme.comWorkspace
Personal on-demand workspace
GET TO WORK IN MINUTESANALYZE
Access data,
create analytics,
and collaborate
ANALYTIC INSIGHTS
MODULE

24. 24
Data and Analytics Catalog
POWER OF TRUSTED DATAANALYZE
Publish curated
data sets and
analytical models
Collaborate Publish
Reuse
ANALYTIC INSIGHTS
MODULE

25. 25
ANALYTIC INSIGHTS
MODULE
Gather
Analyze
Act
Act

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Native Hybrid Cloud
DELIVER INTELLIGENT APPS 77% FASTER
Act on data
insights surfaced
by analytics
teams
ACT
ANALYTIC INSIGHTS
MODULE
*Metrics based on average results from customers utilizing Pivotal Cloud Foundry across EMC Federation.

27. 27
Native Hybrid Cloud
ACT
Operationalize
insights into
data-driven
apps </>
Push & Scale Apps
with Single Command
Instant Access to
Application Services
Application Availability
Monitoring & Reporting
2xBoost to
Developer
Productivity*
10x
Improvement
Operational
Efficiency*
*Metrics based on average results from customers utilizing Pivotal Cloud Foundry across EMC Federation.
ANALYTIC INSIGHTS
MODULE

28. 28
OPERATIONAL EFFICIENCYACT
Develop App
and Bind to
Analytics
Model
QA/Test App
for
Performance
and Scale
Production
App
API Calls
Native Hybrid Cloud
Analytic Insights Module
Develop intelligent
applications faster API Calls API Calls
ANALYTIC INSIGHTS
MODULE

29. 29
Analytic Insights Module

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Virtuous Cycle with Analytic Insights Module
Speed equals competitive advantage
Act
keep evolving with
analytic insights
Analyze
analyze anything
Gather
keep data together

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SUSTAINED AS ONE
Simplified
support and
maintenance
FULLY
ENGINEERED
Thousands of engineering hours
Integrated and tested to work together
Simplified upgrades
Tested and validated across components
Roadmap of new capabilities
Added as part of the platform release cycles
ANALYTIC INSIGHTS
MODULE

32. 32
SINGLE CONTACT SUPPORT
CROSS-
TRAINED
RESOURCES
ANALYTIC INSIGHTS
MODULE