Today's businesses need speed, efficiency and agility to deliver services back to their stakeholders, all at an affordable price. In the Modern Data Center, Flash, along with Scale-out, software-defined solutions, help to automate a modern infrastructure, the foundation of the modern data center. This session will show you how Dell EMC's industry leading storage portfolio can transform your company's infrastructure and drive your success. In addition, learn how to protect your modern data center with Dell EMC’s comprehensive data protection portfolio.
Follow us at @DellEMCStorage
Learn more about Dell EMC All-Flash Solutions at DellEMC.com/All-flash.
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Reduce costs (# of drives,
power, floor space, etc.)
Consistent and predictable
performance
Lower entry costs and
scale as you grow
Manage massive capacity
with fewer resources
Automated provisioning
and business agility
Flexible and programmable
data services
Policy driven service delivery
On/off premises data and/or
application mobility
Pillars of the modern data center
Scale-out Software-definedCloud-enabledFlash
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Protection and trust
Security/Governance | Encryption | Data Protection | Services/Support
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Efficiency
Agility Speed
Modern business
requirements
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Oracle DB: Before
4 hours time wasted by high-latency random reads
92% DB
Time
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Oracle DB: After
Avg. latency went down by more than 70%
CPU utilization doubled
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Workloads drive architecture choices
Capacity
demanding
Performance
demanding
Systems of record Systems of engagement
Cloud-nativeTraditional
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Dell EMC Portfolio has you covered
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Cloud-nativeTraditional
Capacity
optimized
Performance
optimized
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Architectures for Performance Optimized
Traditional Workloads
Capacity
Performance
Platforms:
Unity, SC Series
Pros:
Affordable
Low-Entry Point
Cons:
Non-Linear
Performance Scaling
Capacity
Performance
Platforms:
VMAX, XtremIO
Pros:
Linear Performance Scaling
Large scale mixed workload
consolidation
Cons:
Difficult to reach low
entry point
12. 1 Net usable capacity price with 5 years of support, after 4:1 data reduction, vs. major competitors net of data reduction. Street price
analysis is based on a variety of sources including analyst data, price sheets when available, and public information as of May 2016.
2 Over 90% of SC arrays are sold into PowerEdge environments. Source:
Dell internal analysis of worldwide known end customer SC array sales, as
of August 2016, for the four previous quarters.
Built-in business
continuity
solution
Auto-tiering,
auto-RAID
provisioning
Lowest $/GB
AFA
1
All-flash or
hybrid options
Easy
• Self-optimizing platform
• Built-in virtualization features
Efficient
• Dedupe/compression savings
• Pervasive “thin methods”
Expandable
• Modular, “right-sized” design
• Multiprotocol, SAN/DAS/NAS option
• Multi-array federation
Great choice
for PowerEdge
installs
Leverages Dell
server design, XX%
PowerEdge attach2
SC series flash arrays
Value-optimized, SMB-proven solutions
13. IALL Flash Starting Under $18k
Hybrid Option Starting > $8k,
< $1/Gb
Affordable
Slick UX, CloudIQ™ Proactive Assist
Simple
All flash design with integrated
copy data management
Modern
Unity – the new midrange product line
Virtual & purpose-built & converged
Unified NAS & SAN & VVOLS
Flexible
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Simplified management across the lifecycle
PROACTIVE ASSIST
SELF SERVICE PORTAL
CLOUDIQ™ DASHBOARD &
MANAGEMENT PLATFORM
UNISPHERE CENTRAL
CENTRALIZED MANAGEMENT
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Case Study: Rackspace
9 Worldwide
Data Centers
GARTNER’S 2014 MAGIC QUADRANT LEADER FOR
Cloud–Enabled
Managed Hosting IN BOTH NORTH
AMERICA AND EUROPE
300,000+ Customers
Global Footprint
Customers in
120+ Countries
Unity Delivers
Consistent Reliable SLAs
Affordable Storage
Speed & Versatility
60% 100OF
THE
We Serve FORTUNE®
OVER
110,000+ Servers
45,000+ VMs
≅70 PB Stored
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Conventional VM Cloning
XCOPY
Array offloads the host
Still brute force copy on the array
Massive disc IO and performance hog
Storage Array
VMVM
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Architecture Matters: VM Cloning w XtremIO
Cloning a VM (or 1000s) With XtremIO in-
memory metadata
• Instant VM copies
• Metadata only operation; no storage IOs
• No capacity or performance overhead
XCOPY Command In-memory
Metadata
Unique Compressed Data on
FlashBlock Block Block Block
19. 100% SLA
Direct VM
Console
interaction
Nested Workloads
VMs Provisioned
over 4 days:
100,000+
LAB Count:
10,000+
500+ concurrent
users
Short vApp life
High VM Churn
rate
Case Study: VMworld HOLs
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Architected for all-flash
Intel Multi-core,
multi-threaded
Designed for +1M
VM’s
Scalable low
latency IB fabric
Massive global
memory
Write folding to
minimize cell
wear
Advanced flash
wear analytics
Huge
write
cache
Intelligent
read/write
algorithms
Flash Boost
technology
Pooled cores
with dynamic
allocation
Advanced QoS,
priority controls
Tunable FE/BE
profiles
Industry leading
SPC
throughput
Supports
BI and DW use
cases
Enables in
memory
computing
Ultra Low
Latency
Gigantic
Scale
3D/TLC Flash
Optimized
Ultra High
IOPS
Unmatched
Bandwidth
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Case Study: International Oil & Gas Company
• Zero Data Loss & Zero
Downtime Requirement
• Across SAP HANA, ECC,
Source DB’s
• SRDF provides solution to
create 100% restartable SAP
landscape
Consistency Group
SRDF
HANA
SLT
ECC
ORCL
ORCL
Consistency Group
HANA
SLT
ECC
ORCL
ORCL
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I/O stack for the next generation
SOFTWAR
E
Application
Libraries
KERNEL
System Call
POSIX File System
Volume Mgr.
Device Driver
HARDWARE
PCIe HBA
SAS/SATA
Flash Controller
Disk/NAND
PCIe Client Card
DSSD I/O Module
DSSD Flash Module
Application
Libraries
User DMA Port
libflood
300µS
to
5,000µS
<100µS
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Modern business model
All inclusive
software licensing
Maintenance =
11% of net per
year
Modern pricing
approach
Promoting 2X
longer storage
lifecycle
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Modernize without compromise
reduction in provisioning tasks
reduction in planning & architecture
Agility
Speed
Efficient
reduction in batch processing
improvement in application performance
reduction in floor space
reduction in power & cooling
reduction in physical storage capacity
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Flash Assessment – Averages
KPIs
8 x “Cloud Pods”
$36K annual
cooling and
power savings
CURRENT ENVIRONMENT AT SCALE DELL EMC VMAX ALL-FLASH PROPOSED
91.7%
LESS
LATENCY
2:1
data reduction
85%
less power/cooling
84% less
floor space
5xmore
performance
*RRM 8K blocksAverage across 400+ flash assessments completed in Q2’16
308 TB Useable (No data reduction)
9ms Response Time Latency
Power: 17 kW
Cooling:516 BTU/Hour
~64k IOPs
353 TB Effective (@2:1 reduction)
<0.8 ms Response Time Latency*
Power: 2.7 kW
Cooling: 104k BTU/Hour
327K IOPs*
Operational Management
• Zero config work, Zero tuning, Zero engineering
• INLINE data services
Operational Management
• Manual Perf tuning, storage engineering
• No ability for data reduction
• Reactive storage tiering
216
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Always-on
availability
Insight &
analytics
Automation
Storage
efficiency
What about?
24
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World-class data protection
No Impact
Consistent
Performance
Almost
Unlimited
In the array
Instant copies
In the datacenter
Protectpoint
• 20 times faster
backups
• Reduces backup
storage
requirement by 10-
30 times
• Eliminates
production impact
• Active/Active
• Sync/Asynch replication
• Metro & Geo
• Multi Site
• Heterogeneous Replication
• Continuous availability
• Federated Live Migrations
• Zero RTO
Across datacenters
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Ensure continuous operations
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Isolated Recovery Solutions
Dedicated Connection
DR / BU
Isolated Recovery
Environment
Business Data Tech Config
Data
Corporate
Network
Tertiary Data Copy
ProductionApps
VM
VM
Protect your business from a destructive cyber attack
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More copies? Why Not?
Transforming your SAP Landscape with Dell EMC All Flash
Production
Predictable SLAs
Always On
Test & Dev
Instant Copies, Full Data Set,
Full Performance
Mktg, Fin, Sales
Instant Copies, Full Data Set,
Full Performance
Array-Based Snaps, Orchestrated with AppSync or via API
Consistency Technology; Data Protection Continuum
Sub-ms Response Times; End-To-End Event Correlation
Consolidation
Predictable Service Levels
Instant Copies with Full Performance
Always On
Restartable
Protected
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Copy data management approaches
… why most approaches hold you back
Traditional
snapshots 3rd party
CDM
Tools
DELL EMC
In-memory
integrated
CDM
Full
copies
Subsets
“clones”
“copy/
redirect-on-
write”
Costs
Performance
Agility
Scalability
$$$$ $ $$ $$$ Free
Limited Moderate Limited Moderate Limitless
Limited Limited Limited Very limited Massive
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DELL EMC ViPR Controller
Improve efficiency & increase agility
Realizing Software-Defined Storage with DELL EMC ViPR, Principled Technologies, 2014
Reducing Operating Expense with DELL EMC ViPR Controller and ViPR SRM, Principled Technologies, 2014
<60 seconds
Discover and ingest
new storage
5 Simple Steps
End-user self-service
access to storage
resources
63%
Average reduction in
time to provision
storage
Up to 73%
Reduction in storage
provisioning costs
100%
Savings in SAN zoning
task costs
to 63%
Reduction in VM
provisioning costs
Reduces the risk of human
error and the need for lengthy
management reviews and can
make your organization
more nimble.
— Principled technologies
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Where you don’t
Where you need it