A recent Deloitte survey revealed that most Medicaid beneficiaries have the technology and appetite for digital health. How can states and managed care organizations do more to engage them? https://deloi.tt/2qNfGdX

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Medicaid and digital health
Findings from the Deloitte 2018 Survey of US Health Care Consumers
1

2. Adult Medicaid beneficiaries are increasingly adopting digital technologies.
71%
56%
86%
69%
2016 2018
Smartphone
ownership among
Medicaid
beneficiaries
Tablet ownership
among Medicaid
beneficiaries
+15 +13
Source: Deloitte 2018 Survey of US Health Care Consumers Copyright © 2018 Deloitte Development LLC. All rights reserved.2

3. They are using mobile devices for a variety of health
purposes…
Medicaid beneficiaries are using their mobile devices
for the following health purposes:
Copyright © 2018 Deloitte Development LLC. All rights reserved.3

4. …and are open to trying new digital health tools in the future.
70% are interested in
using an app that has
voice recognition software
and can recognize mood
from the tone of your
voice to help identify
issues such as depression
or anxiety
72% are interested in
connecting with a “live”
health coach through an app
that offers text messaging
for nutrition, exercise,
sleep, & stress management
77% are interested in
engaging with a virtual
assistant to help identify
symptoms and direct
them to a physician/
nurse
Copyright © 2018 Deloitte Development LLC. All rights reserved.4 Source: Deloitte 2018 Survey of US Health Care Consumers

5. Mobile apps could be used to serve a variety of Medicaid populations.
People with behavioral health conditions
People with disabilities
Pregnant women
People with social needs
Copyright © 2018 Deloitte Development LLC. All rights reserved.5

6. Behavioral health conditions
Happify is a self-guided app that aims to increase
positive emotions through exercises and games
supported by positive psychology and
mindfulness research.
Seva is an app designed to help people who have completed
substance abuse treatment maintain a substance-free life. Key
features of the app include:
• Discussion boards
• Interactive problem solving modules
• Tools and Tips for coping with cravings and dealing with
high-risk situations.
• Sobriety counters/calculators
• GPS features that help find the nearest 12-step meeting
Copyright © 2018 Deloitte Development LLC. All rights reserved.6 Source: ADAA, School of Medicine and Public Health

7. People with disabilities
Using Live Caption, a hearing-impaired person can ask
others to speak directly into his or her phone and the app
transcribes the voice on a mobile device in real time.
AXS Map, a crowdsourced tool shares reviews on
the wheelchair accessibility of businesses and other
places in the community.
A brain training app developed by researchers at
the University of Cambridge can improve the memory
of people in the very earliest stages of dementia.
Copyright © 2018 Deloitte Development LLC. All rights reserved.7 Source: Live Caption, University of Cambridge, When I Walk

8. Pregnant women
The WebMD pregnancy app offers doctor-approved
tips and health information, questions for doctor visits,
checklists, and a virtual community.
Wyoming’s Due Date Plus allows users to look up
providers and pediatricians and locate the nearest social
services programs such as Women, Infants, and Children
(WIC), Head Start, and home visiting programs.
Text4baby offers a personalized calendar to help
keep track of prenatal and well-baby visits, a vaccination
tracker, resources on pregnancy and parenting, and a
24-hour hotline.
Copyright © 2018 Deloitte Development LLC. All rights reserved.8 Source: WebMD, Text4baby, WY Health

9. Social determinants of health
The New York City Food Assistance Collaborative has launched
Plentiful. This app allow families to find nearby food pantries.
Created by a social worker, Social Work Helper is an app
designed to help connect social workers and people to resources
such as social services, homeless shelters, and crisis help centers.
Copyright © 2018 Deloitte Development LLC. All rights reserved.9 Source: Social Workers Speak

10. Looking ahead
States and MCOs should consider bringing a variety of
mobile features and tools together into a single platform--
an integrated one-stop app.
A state- or MCO-developed app could be tailored to the
state, cities, or regions therein so that the tools and
resources are as relevant as possible to app users.
An integrated app could allow states and MCOs to track and
monitor activity on the apps and conduct research on the
effectiveness of tools and features.
Copyright © 2018 Deloitte Development LLC. All rights reserved.10

11. Copyright © 2018 Deloitte Development LLC. All rights reserved.11
To find out more, read the full report.
Copyright © 2018 Deloitte Development LLC. All rights reserved.11

12. Copyright © 2018 Deloitte Development LLC. All rights reserved.12
Melissa Majerol
Manager
Deloitte Center for Government Insights
Deloitte Services LP
+1.571.858.0622
mmajerol@deloitte.com
Contacts
Wil Carroll
Principal
Government and Public Services
Deloitte Consulting LLP,
1-6175049674
wcarroll@deloitte.com
Sarah Thomas
Managing Director
Center for Health Solutions
Deloitte Services LP,
+1.202.220.2749
sarthomas@deloitte.com

13. Copyright © 2018 Deloitte Development LLC. All rights reserved.13
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