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Ensuring a positive reception
for Augmented Reality
Principal, Delta WisdomChair, London Futurists
David Wood
@dw2
IEEE: 4 scenarios for AR in 2020
A Facet of Modern Life
Information at User RiskSkeletons of Empires
The Great Leap Forward
http://standards.ieee.org/events/multimedia/arin2020.html
Page 3
@dw2
Opportunities
Threats
The set
of
possible
futures
Foresight…
… is hard
Page 4
@dw2
Rate of
pace of
change
increasing
Foresight…
… getting harder
Complex
convergence
of technologies
and
convergence
of risks
Opportunities
Threats
So we need to get better at it!
Page 5
@dw2
Threats
Product failures
• Battery life too short
• Software too slow
• UX non-intuitive
• Motion sickness
• Users can’t get dates
Users dislike the products
• (Technological solutions)
• (Plus design skills)
• (Plus smart business models)
Political failures
• Users fear the products
• Users campaign against them
• Ecosystem falls apart
• Product development falters
• ?!
• Technological solutions?!
• Design & biz model skills?!
• Political & marketing skills!?
Page 6
@dw2
Technologies with adverse political reaction
http://www.kabntr.org/plasticsucks/april-showers-bring-may-gmo-laced-flora-fauna-and-food/
http://honestlyhealthyfood.com/2014/03/11/gmos-genetically-modified-organisms-alkaline/
Page 7
@dw2
Technologies with adverse political reaction
http://www.kabntr.org/plasticsucks/april-showers-bring-may-gmo-laced-flora-fauna-and-food/
http://honestlyhealthyfood.com/2014/03/11/gmos-genetically-modified-organisms-alkaline/
http://worldink.org/2014/02/15/genetically-modified-everything/
Page 8
@dw2
Technologies with adverse political reaction
http://www.buzzle.com/articles/nuclear-energy/
Page 9
@dw2
Technologies with adverse political reaction
Page 10
@dw2
Surveillance society
• “We’ll Spy on You Through Your Dishwasher”
• CIA Director David Petraeus
– “Items of interest will be located, identified,
monitored, and remotely controlled through
technologies such as RFID, sensor networks, tiny embedded servers,
and energy harvesters — all connected to the next-generation
internet using abundant, low-cost, and high-power computing”
– “Transformational is an overused word, but I do believe it properly
applies to these technologies, particularly to their effect on
clandestine tradecraft”
• Not to mention smart cameras everywhere, plus computer vision
www.wired.com/dangerroom/2012/03/petraeus-tv-remote/
Page 11
@dw2
Surveillance society
http://venturebeat.com/2014/03/30/which-smart-glasses-will-be-right-for-you/
EyeTap, Univ Toronto Epson Moverio GlassUp Optinvent ORA
KAIST univ K-Glass Atheer One Lumus DK-40 Vuzix M2000AR
MIT SixthSense CastAR Recon Jet Google Glass
Pivothead Smart
+ many more
Page 12
@dw2
Surveillance society
http://www.wired.co.uk/news/archive/2012-08/06/wifi-radar
Research by University
College London engineers
Karl Woodbridge and
Kevin Chetty
Utilises Doppler effect
“See through walls
with WiFi radar”
Page 13
@dw2
“Is your connected car spying on you?”
http://www.bbc.co.uk/news/business-29566764
Page 14
@dw2
Existing CCTV cameras
• Already pervasive
• 5.9 million CCTV cameras in the UK
• 750,000 in “sensitive locations”
such as schools, hospitals, and care
homes
• Monitored only by “trusted
authorities” (?)
Augmented Reality cameras
• Everybody can wear them
• Unclear when glasses (etc) are recording
– Cameras may be on mini-drones
• Unclear who is looking at the data
• Other sensors too! (not just cameras)
– Eye tracking
– Heart-rate monitor
• Faster (bewildering) rate of change
• The straw that breaks the camel’s back?
http://www.telegraph.co.uk/technology/10172298/One-surveillance-
camera-for-every-11-people-in-Britain-says-CCTV-survey.html
Page 15
@dw2
Privacy battles
Information leaked or stolen
– About our finances
– Our health (and insurability)
– Our business deals
– Who we are interviewing with
– Who we socialise with
– Our political beliefs
– Our vulnerabilities
Demands for privacy systems
– That are Reliable
– Affordable for all
(not just the rich)
– Easily understood
(transparent)
 Powerful arms race
– Hackers vs. protectors
Page 16
@dw2
Existing CCTV cameras
• Already pervasive
• 5.9 million CCTV cameras in the UK
• 750,000 in “sensitive locations”
such as schools, hospitals, and care
homes
• Monitored only by “trusted
authorities” (?)
Augmented Reality cameras
• Everybody can wear them
• Unclear when glasses (etc) are recording
– Cameras may be on mini-drones
• Unclear who is looking at the data
• Other sensors too! (not just cameras)
– Eye tracking
– Heart-rate monitor
• Faster (bewildering) rate of change
• The straw that breaks the camel’s back?
• Resentment against premium info flow
received by wealthy owners of AR
– In age of increasing tech unemployment
http://www.telegraph.co.uk/technology/10172298/One-surveillance-
camera-for-every-11-people-in-Britain-says-CCTV-survey.html
Page 17
@dw2
Technological unemployment
http://dilbert.com/strips/comic/2011-12-16/
Page 18
@dw2http://www.dailymail.co.uk/news/article-2826463/CBRE-report-warns-50-cent-occupations-redundant-
20-years-time.html
“Will YOUR job still exist in
2025? New report warns
50% of occupations will be
redundant in 11 years time”
Page 19
@dw2
Technological unemployment
http://venturebeat.com/2013/12/05/khosla-explains-his-robots-replacing-doctors-comment-
and-goes-on-the-hunt-for-data-scientists/
“By 2025, 80% of the functions
doctors do will be done much
better and much more cheaply
by machines & algorithms”
– Vinod Khosla
“80% of doctors will be replaced by technology”
Page 20
@dw2http://dw2blog.com/2011/05/07/workers-beware-the-robots-are-coming/
Page 21
@dw2www.spartacus.schoolnet.co.uk/RAcruikshank.htm
George Cruikshank, The Horses 'Going to the Dogs'
1829
Page 22
@dw2
“Humans need not apply”
https://www.youtube.com/watch?v=7Pq-S557XQU
Channel: CGP Grey
Page 23
@dw2
Page 24
@dw2
http://owsposters.tumblr.com/post/11688983653/middle-class-family-an-endangered-species
Page 25
@dw2http://www.technologyreview.com/featuredstory/531726/technology-and-inequality/
Page 26
@dw2http://www.technologyreview.com/featuredstory/531726/technology-and-inequality/
Page 27
@dw2
http://www.dailymail.co.uk/news/article-2541541/Google-hiring-security-guards-protect-work-buses-San-
Francisco-following-protests-tech-workers-driving-city-rents.html
Page 28
@dw2http://rift.transcendencemovie.com/
Page 29
@dw2
http://blogs.telegraph.co.uk/technology/jamiebartlett
/100013504/as-technology-swamps-our-lives-the-
next-unabombers-are-waiting-for-their-moment/
Ted Kaczinski
1978 to 1995, sent 16 bombs to targets
including universities and airlines
killing three people and injuring 23.
30,000 word essay
Industrial Society and Its Future
“Individualists Tending toward the Wild”
2011, Mexico
“To injure or kill scientists and researchers
(by the means of whatever violent act)
who ensure the Technoindustrial System
continues its course”
Bombed nanotech research centre, Monterrey
Page 30
@dw2
Conclusions
• The successful future of Augmented Reality depends on a lot more
than raw technology
• We should anticipate a potential societal backlash, against tech in
general, and against the ubiquitous use of micro-cameras
• We need to talk through the issues in advance, in a balanced
programme of education
• Explain why the AR security systems can be trusted
– And if we can’t explain them, we should re-design them!
– Relying on “security by obscurity” is a recipe for major political backlash
• Encrypting our own data isn’t sufficient, since we will be observed by
cameras and sensors outside our direct control
– Are there technical methods to detect & prevent unwanted filming?
– Are there political methods to avoid increasing sense of alienation?
Ensuring a positive reception
for Augmented Reality
Principal, Delta WisdomChair, London Futurists
David Wood
@dw2

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