Website Fixer Upper - DIY vs. DIFM
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When it comes to your website, there are a few questions you should ask yourself: Who is my audience? Why are they visiting my website? Does my website meet their needs? How you answer these questions will help determine your content and your overall design. This exciting webinar will cover the do’s and don’ts of a professional website, so you can: Provide the best customer experience Make your website mobile friendly Create an effective website yourself or with a little help Watch the recorded webinar at http://www3.deluxe.com/website-fixer-upper-amplified
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Website Fixer Upper - DIY vs. DIFM
- 1. 1© 2014 Deluxe Enterprise Operations, LLC All rights reserved. Brant Schmitz Manager, Integrated Marketing Deluxe Websites: DIY or DIFM?
- 2. 2© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 2 AGENDA Do you need a website? Laying your foundation Fundamentals of a solid website The Case for DIY The Case for DIFM Getting traffic to your new website It’s not too late for a website revolution resolution!
- 3. 3© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 3 DO I REALLY NEED TO WORRY ABOUT A WEBSITE?? If they can’t find you online, chances are they’ll find the competition. Short answer? Yes, especially when you consider: 80% of users have used the Internet to make a purchase 81% of users research online before purchasing © 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
- 4. 4© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 4 CONSIDER THIS. . . “When looking for information to make a purchasing decision, 89.3% of consumers go directly to a company’s website.” AllFacebook.com, 2012
- 5. 5© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 5 20% of local searches return the wrong information 6% of listings change each month (location, hours, directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go? CONSIDER THIS. . .
- 6. 6© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 6 KNOW YOUR BASELINE. . . www.deluxe.com
- 7. 7© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 7 KNOW YOUR BASELINE. . .
- 8. 8© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 8 LAYING YOUR FOUNDATION FOR A STRONG WEBSITE
- 9. 9© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 9 LAYING YOUR FOUNDATION FOR A STRONG WEBSITE What are your Objectives? Who is your Target Audience? What is your Content Plan? What should it look like and how should it function? Bells and Whistles? How will you determine success? What should your budget be?
- 10. 10© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 10 12 FUNDAMENTALS OF A SOLID WEBSITE
- 11. 11© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 11 1. KNOW YOUR TARGET AUDIENCE Tailored content performs better
- 12. 12© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 12 2. MULTIPLE POINTS OF CONTACT Don’t keep your customers guessing
- 13. 13© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 13 3. CONSISTENT VISUAL BRANDING Gives you a professional and legitimate appearance
- 14. 14© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 14 4. MAKE PAGES EASY TO SCAN We are creatures of habit. We read a certain way.
- 15. 15© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 15 5. MAKE SITE EASY TO NAVIGATE Not finding what they are looking for drives customers away
- 16. 16© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 16 6. KEEP IMPORTANT INFO ABOVE THE FOLD Can’t count on consumers to scroll Summary of services or products Example s of product or service Business Name & Logo Call to Action Reinforce credibility and “why buy” or “why choose” us What you do or offer Navigation with clear headings Special Offers
- 17. 17© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 17 7. HAVE CLEAR CALLS TO ACTION Don’t make customers guess: Tell them what you want them to do!
- 18. 18© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 18 8. ENSURE YOUR SITE LOADS QUICKLY Customers are impatient — they won’t wait forever Loading...
- 19. 19© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 19 9. DEVELOP CONTENT THAT BUILDS CREDIBILITY AND TRUST Customers seek assurances — especially online
- 20. 20© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 20 10. INCLUDE SOCIAL MEDIA SHARING Increases your authority, builds community
- 21. 21© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 21 11. OPTIMIZE TITLE AND DESCRIPTION TAGS TO IMPROVE SEARCH Where you appear in search results has a direct correlation to sales Title Tag: Descriptive, keyword-rich, specific – key contributor to rank Meta Description: Keyword rich, explains what website is about Meta Keywords: Match to search terms Robot Tags: Control how site is crawled Title Tag Title Tag Title Tag Meta Description Meta Description Meta Keywords
- 22. 22© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 22 12. GOOD BALANCE OF TEXT AND IMAGES WITH TAGGING Remember, images are searchable and crawable too H1 Tag H2 Tag
- 23. 23© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 23 SO. . . DIY OR DIFM? Skill Set Resources Maintenance Budget It’s not too late for a website revolution resolution!
- 24. 24© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 24 BUILDING YOUR WEBSITE – DIY? Wix SquareSpace Weebly Deluxe It’s not too late for a website revolution resolution!
- 25. 25© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 25 DIY – I’M ALL IN!! Minimal Technical Skills Easy to use Templates Drag and Drop Design Your Time, Your Budget It’s not too late for a website revolution resolution!
- 26. 26© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 26 DIY – HELP!! Less Flexibility in Design Unprofessional Results Maintenance and 3rd Party Apps Out Of Hand, Out Of Time. . . It’s not too late for a website revolution resolution!
- 27. 27© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 27 BUILDING YOUR WEBSITE – DIY? Deluxe Marketing Suite Website + Email + Social mktgsuite.deluxe.com It’s not too late for a website revolution resolution! FREE !
- 28. 28© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 28 SO. . . DIY OR DIFM? Skill Set Resources Maintenance Budget It’s not too late for a website revolution resolution!
- 29. 29© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 29 BUILDING YOUR WEBSITE – DIFM? GoDaddy Ad Agencies Your Cousin’s Co-worker’s Nephew’s Girlfriend Deluxe It’s not too late for a website revolution resolution!
- 30. 30© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 30 DIFM – I’M ALL IN!! Rely on Experts More Customization Options Stand Out From The Crowd You Don’t Know What You Don’t Know. . . It’s not too late for a website revolution resolution!
- 31. 31© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 31 DIFM – HELP!! Customer’s Always Right. Right? Reputable and Professional? Add-ons Add Up Where’s my control? It’s not too late for a website revolution resolution!
- 32. 32© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 32 BUILDING YOUR WEBSITE – DIFM? Deluxe Website Design Website + Logo + Email www2.deluxe.com/marketing It’s not too late for a website revolution resolution!
- 33. 33© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 33 BONUS: GETTING YOUR WEBSITE FOUND
- 34. 34© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 34 1. MOBILE SITE IS A MUST! 130 million+ smartphone users will search for local products and service providers this year
- 35. 35© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 35 2. CLAIM YOUR BUSINESS LISTING ON GOOGLE People search with Google — this is how they will find you
- 36. 36© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 36 3. GET LISTED IN ONLINE DIRECTORIES Directories are the Yellow Pages of the Internet
- 37. 37© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 37 DIGITAL DIGITAL MARKETING = MULTIPLE TOOLS WORKING IN UNISON PUBLIC RELATIONS SOCIAL MEDIASEARCH MARKETING EMAIL MARKETING DIRECTORY LISTINGS BLOGGING/ CONTENT WEBSITE
- 38. 38© 2014 Deluxe Enterprise Operations, LLC All rights reserved. Brant Schmitz Manager, Integrated Marketing Deluxe THANK YOU! Website Hosting & Design Search Engine Marketing Email Marketing Social Media Marketing WWW.DELUXE.C OM
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- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why: 80% of users have used the Internet to make a purchase 81% of Internet users research online before purchasing Just being online isn’t the whole answer, however. Getting FOUND is the key. 20% of local searches return the wrong information 6% of listings change each month (location, hours directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go?
- Times have changed. Shift in consumer behavior and research (Zero Moment of Truth stat….consumers research 7+ sources before making major purchase) Buyers lean on friends, family and industry networks for referral advice Need to reach customers through a variety of tools and tactics: Website Search Maps/Local Search Directories Email Social media PR
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