Taking advantage of this feature is one of the simplest and effective ways to improve the ROI from your PPC campaigns. Negative keywords are like a filter that prevent your ads from showing up for searches that you decide are irrelevant. Don't waste your marketing budget on clicks that will not generate qualified leads. Learn how to identify and eliminate unnecessary spending in your PPC campaigns and improve ROI.

1. PPC Webinar:
The Positive Effects of Negative
Keywords
Thank you for joining us!
We will begin at:
11:00 am PST
12:00 pm MTN
1:00 pm CST
2:00 pm EST
Audio: 484-589-1011
Access code: 347-461-183
Enter PIN # on your screen

2. Topics for Today’s PPC Webinar
• Why Negative Keywords are Important
• Researching Negative Keywords
• Managing Negative Keywords

3. Why you Need Negatives
• Broad Match is very, well… broad
• Not all queries have equal value
• Irrelevant clicks cost you money

4. What Happens with No Negatives
Nike Air Tennis
Max Shoes
Blue
Uggs
Running
Boots
Shoes Running
Shoe
All these queries are possible matches!

5. Benefits of Negative Keywords
• Decrease wasted ad spend
• Improve CTR (click through rate)
• Improve CVR (conversion rate)
• Improve ROI!

6. Finding the “Right” Negatives
• Search Term (Query) Report
• Keyword Recommendation Tools
• Common Sense

7. Search Term Report

8. Search Term Report

9. Keyword Tool

10. Other Tools – Be Creative

11. Common Sense
• Multiple brands use
the term “Sisco”
• Variety of industries:
• Manufacturing
• Insurance
• Dog breeder
• Person’s name
• Proactively block these

12. Managing Negative Keywords
• Campaign vs. Adgroup level
• Match type
• Google Negative Lists

13. Managing Negative Keywords
Updating a single list impacts many campaigns

14. Thank you!
Questions or comments?

15. Contact Information
Search Engine Marketing – A Perspective
Contact Us for a free detailed Negative Keyword Analysis for
your Google Adwords account!
Please contact:
Mark Powers
(800) 619 1570
Mark.p@Webmarketing123.com