1. #123webinar

2. We drive revenue.
Not just clicks and traffic.
/ About Webmarketing123
SEM
SEO
Attribution
Display
Video
#123webinar
Content
Creation
ROI
Tracking
Social
Website
Design
Conversion
Optimization

3. 1. How can I ask questions?
Tweet @webmarketing123, tag your tweets
with #123webinar, or type in the chat box.
2. Can I have a copy of the slides?
Yes! We’ll email you a copy after the presentation.
#123webinar
FAQs

4. 1 The Problem with Status Quo SEO
SEO Moves Fast and Takes Revenue with It
2 The New Rules of SEO
Upgrade Your Search Strategy for 2015
3 Live Q&A
Ask Your Toughest SEO Questions
#123webinar
On the Agenda

5. Status quo SEO doesn’t cut it.
#123webinar
/ The Problem with Status Quo SEO
Yesterday’s search
tactics are toast.

6. Status quo SEO doesn’t cut it.
Pigeon came
on the scene.
Ranking boost to
SSL websites.
#123webinar
/ The Problem with Status Quo SEO
Panda 4.0
debuts.
May 20th
Authorship
gets the ax.
August 20th
July 24th
August 6th
Payday Loan
3.0 rolls out.
June 12th
All of this happened in the last 5 months!
Panda 4.1 enters
the scene.
September 25th

7. #123webinar
/ The Problem with Status Quo SEO
SEO is worth the effort.
71%
of business
purchases start with
a search engine.
(Brafton)
57% of B2B marketers
say SEO has the
biggest impact on
lead gen.
(Mindjumpers)
15%
lead-to-close
rate for
SEO driven
Leads.
(eConsultancy)

8. 1 The Problem with Status Quo SEO
SEO Moves Fast and Takes Revenue with It
2 The New Rules of SEO
Upgrade Your Search Strategy for 2015
3 Live Q&A
Ask Your Toughest SEO Questions
#123webinar
On the Agenda

9. #123webinar
/ The New Rules of SEO
Keep a clean link 1 building strategy.
Brace yourselves. Penguin 3.0 is coming.

10. #123webinar
/ The New Rules of SEO
Keep a clean link 1 building strategy.
“At its best, good link
building is indistinguishable
from good marketing.”
Cyrus Shepard
Content Marketer, Moz

11. 1 Keep a clean link building strategy.
Conduct a link profile audit to identify bad links.
#123webinar
/ The New Rules of SEO
2
3
Get a list of your inbound links from Google Webmaster Tools.
Ask the link source to remove the link.
Use the Google disavow tool on all bad links.
1
4
Resubmit your site for Google 5 reconsideration.

12. Optimize for 2 Knowledge Graph.
#123webinar
/ The New Rules of SEO
This is how the
Knowledge Graph
explains the
“Knowledge
Graph.”

13. Optimize for 2 Knowledge Graph.
#123webinar
/ The New Rules of SEO
Google is pushing
KGO in anticipation of
increased spoken
search on mobile.

14. Optimize for 2 Knowledge Graph.
#123webinar
/ The New Rules of SEO
Schema
Google+
Wikipedia
Freebase
These 4 elements
make up the
Knowledge Graph.

15. Build a proactive 3 competitor strategy.
#123webinar
/ The New Rules of SEO
Jan Feb Mar Apr May Jun Jul Aug
Bounce Rate
You
The Other Guy
Find out what’s working & what’s not with new
Google Benchmark reports.

16. Build a proactive 3 competitor strategy.
#123webinar
/ The New Rules of SEO
Choose from 1,600 industries, 1,250 markets & 7 size buckets to
measure performance across:
Device Location Time Channel

17. Stop 4 ignoring social.
#123webinar
/ The New Rules of SEO
Social signals have the highest correlation with rising search rankings.
Source: Searchmetrics: SEO Ranking Factors and Rank Correlations 2014 – Google U.S.

18. Stop 4 ignoring social.
Signals strong brand awareness.
Produces frequent direct traffic.
Indicates new quality, content is added to the site.
#123webinar
/ The New Rules of SEO
Strong social media activity influences overall domain performance:
1
2
3
Source: Searchmetrics: SEO Ranking Factors and Rank Correlations 2014 – Google U.S.

19. Tech 5 performance matters.
#123webinar
/ The New Rules of SEO
Onpage tech is still a basic requirement for good search rankings:
Exceptional UX: Solid navigation and sitespeed across browsers
and devices.
Employs meta data, schema, and rich snippets.
Site content is accessible to Google crawlers.

20. Tech 5 performance matters.
#123webinar
/ The New Rules of SEO
Use responsinator.com to test cross-device performance.
Source: Moz, “The SEO of Responsive Web Design”

21. Tech 5 performance matters.
#123webinar
/ The New Rules of SEO
Source: SmashingMagazine, “SEO for Responsive Websites”
Check load time
for desktop and
mobile with
Google’s
PageSpeed
Insights.
The average load time of a
domain in the top 30 is
1.27 seconds.
Source: Searchmetrics

22. Tech 5 performance matters.
#123webinar
/ The New Rules of SEO
Consider migrating your site to HTTPS/SSL.

23. Keywords 6 are not everything.
Content is still king, but proving quality has changed.
Snowboarding Resort
“best snowboarding
resort”
“Shaun White”
“snowboarding trail conditions”
#123webinar
/ The New Rules of SEO
Holistic, relevant
content trumps
exact keyword
presence.
Source: Searchmetrics: SEO Ranking Factors and Rank Correlations 2014 – Google U.S.
Be sure to include
rich media.
Word count
matters!

24. The New Rules of SEO Recap
Use Google Benchmark analytics to pull ahead of the competition.
#123webinar
/ The New Rules of SEO
1
2
3
4
5
Keep a squeaky clean link strategy.
Optimize your site for the Knowledge Graph.
Take social media strategy seriously.
Keep up with the growing list of onpage tech requirements.
6 Demonstrate quality with holistic, relevant content over exact keywords.

25. 1 The Problem with Status Quo SEO
SEO Moves Fast and Takes Revenue with It
2 The New Rules of SEO
Upgrade Your Search Strategy for 2015
3 Live Q&A
Ask Your Toughest SEO Questions
#123webinar
On the Agenda

26. Lauren Blecher, Webmarketing123
Marketing Manager
e: results@webmarketing123.com t: 800. 619. 1570
#123webinar
Let’s
Talk!
Thanks!
Get a second opinion on your SEO.
In a 30 minute consultation, learn:
ü Where you rank in relation to competitors
ü Measure revenue opportunity from Search
ü What you can do to accelerate results from SEO now