1. Does 1+1=3? Combine SEO, PPC and See
Today’s Host:
Evan Specter
Content Marketing Specialist
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2. Founded in 2004 Custom KPI-based Scorecards
120+ Clients Proprietary Attribution Tool
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3. Some Practical Matters
 Are the slides available? Yes! Just email
seo@webmarketing123.com
 Connect with us #webmarketing123
on Social Media
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Request a Customized SEO Assessment Today.
 Want to learn more?
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visit bit.ly/wm123seo
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4. Webinar Agenda
1 Own the SERP (Search Engine Results Page)
Location, Location, Location
2 Online Reputation Management
Proactive or Reputation Repair
3 Validate Keywords & Manage Expectations
Deliver Results in Both the Near-term & Long-term
4 Increase Authority & Click-Through Rate
A New Study Reveals a Surprising ResultDeliver
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5. 1 Own the SERP
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6. 1 Own the SERP: Average Click-Through Rate
Google eyetracking study
Google Search Blog, 2011
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7. 1 Own the SERP: Average Click-Through Rate
65%
Optify, 2011
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8. 1 Own the SERP
Optify Study, 2011
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9. 1 Own the SERP: Autocomplete
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10. 1 Own the SERP: Website Preview
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11. 1 Own the SERP
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12. 1 Own the SERP: News
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13. 1 Own the SERP: News
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14. 1 Own the SERP: Personal Results
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15. 1 Own the SERP: Image & Video Search
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16. 1 Own the SERP: Image & Video Search
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17. Webinar Agenda
1 Own the SERP (Search Engine Results Page)
Location, Location, Location
2 Online Reputation Management
Proactive or Reputation Repair
3 Validate Keywords & Manage Expectations
Deliver Results in Both the Near-term & Long-term
4 Increase Authority & Click-Through Rate
A New Study Reveals a Surprising ResultDeliver
#webmarketing123

18. 2 Online Reputation Management
Pro-actively protect your brand from reputation damage
OR
Supplant negative stories about your brand.
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19. 2 Online Reputation Management
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20. 2 Online Reputation Management
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21. 2 Online Reputation Management
“Company” “Company Reviews”
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22. 2 Online Reputation Management
“Company” “Company Reviews”
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23. Webinar Agenda
1 Own the SERP (Search Engine Results Page)
Location, Location, Location
2 Online Reputation Management
Proactive or Reputation Repair
3 Validate Keywords & Manage Expectations
Deliver Results in Both the Near-term & Long-term
4 Increase Authority & Click-Through Rate
A New Study Reveals a Surprising ResultDeliver
#webmarketing123

24. 3 Manage Expectations
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25. 3 Validate Keywords
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26. 3 Manage Expectations
SEO & PPC Together can
Be COMPLEMENTARY
provide early VALIDATION
Provide IMMEDIATE REVENUE
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27. Webinar Agenda
1 Own the SERP (Search Engine Results Page)
Location, Location, Location
2 Online Reputation Management
Proactive or Reputation Repair
3 Validate Keywords & Manage Expectations
Deliver Results in Both the Near-term & Long-term
4 Increase Authority & Click-Through Rate
A New Study Reveals a Surprising ResultDeliver
#webmarketing123

28. 4 Increase Authority & Click-Through Rate
A New Study Reveals a Surprising ResultDeliver
Do PPC Ads just cannabalize clicks on
organic listings?
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29. 4 Increase Authority & Click-Through Rate
A New Study Reveals a Surprising ResultDeliver
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30. 4 Increase Authority & Click-Through Rate
A New Study Reveals a Surprising ResultDeliver
100 Organic Clicks 50 Organic Clicks, 100 PPC Clicks
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31. 4 Increase Authority & Click-Through Rate
A New Study Reveals a Surprising ResultDeliver
100 Organic Clicks 100 Organic Clicks, 96 PPC Clicks
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32. Something to consider…
The set of top performing keywords you validate
via PPC and/or SEO are intellectual property that
you can deploy across your web properties, social
media, and press releases to boost your ranking.
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33. Key Takeaways
1 If you’re not above the fold on the keywords you share with your
competitors, 2 out of 3 potential customers aren’t seeing you at all.
Think holistically: Don’t treat SEO, paid search, reputation mgmt,
2 youtube and social media as completely distinct and separate!
Big plans are made of small steps. What is the best next step you
3 can take to capitalize on the opportunities available through digital
marketing?
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34. • Request a Customized SEO Assessment Today.
You May Qualify for a $50 Amazon.com Gift Card!
• Email seo@webmarketing123.com
• Or visit bit.ly/wm123seo
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35. What can you expect from speaking with one of our analysts?
- “Cost of the Problem” Analysis: Discover the cost of not ranking
in the top positions on search engines. How much revenue is being
lost to competitors with the best rankings?
- Take a hard look at your competitors: Find out where you rank
against your top competitors and what tactics they’re employing.
- Comparison of different digital strategies: Paid Search, Organic
Search, Display Advertising, Social Media Marketing.
Request a Consultation: bit.ly/wm123seo
Next Week: 3 Secrets of Retargeting Success
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