1.
R Y T H M
a student project by Damesheon Boykin

2.
R Y T H M
RYTHM has the seasons by the palatte and we offer colors
that are only unique to the 4 seasons. The pace of RYTHM is
trend-setting, innovative, and made with all natural products.
From PolkaDot Pink in the mist of the spring to PlumPurple
into the peak of the fall RYTHM has the tempo just for you. This
product was inspired by women all over the world who are up
beat and who aspire to be different. The women who aren’t
scared to rock a summer pallete in deep fall RYTHM is for you.
RYTHM came about on a summer afternoon with friends who
all enjoy cosmetics. We wanted to start a brand to empower
women to be who they are and be that everyday super woman.
As owner of RYTHM this cosmetic line represents my creativity, my
eagerness and my passion. Rhythm is a strong, regular, repeating
movment or sound. This cosmetic brand I have created RYTHM
represent just that; a strong, regular, repeated movement.
Our cosmetic brand speaks to all customers but especially young
women who are edgy, courageous, full of life, chic, and yet
FIERCE! RHYTHM is for the female that wants to feel exclusive, extra
edgy, different, and on TOP of the world. This collection gives our
customers the rhythm to ROCK the world… You cannot go into
your local CVS or Walgreens and buy this collection. It’s exclusively
sold at select stores around the world. This brand is inspired by YOU!

3.
R Y T H M
Rythm is a brand that carries an array of different cosmetic needs
for all of our consumers. Our customers aren’t just customers
they’re our friends. The collection is gathered from the four
seasons we love summer, spring, fall, and winter. The summer
collection is full of bright and matte colors that complement
the summer season. The spring collections dip into sensual
colors that complement the face smoothly. The fall and winter
collections are filled with beautiful browns, and deep reds
for all the women who live a little on edge. Rythm is for YOU!

4.
Casey Scott
•
Freelance MUA
The Believer
She is motivated by ideas and follows an established
routine of how she does things at home. Casey relys on
faith and spirituality to provide inspiration. She also belongs
to a religious organization which she strongly believes in.
The Innovator
As a successful woman she is most definitely sophisticated and takes
charge without being told. She carries herself with high self-esteem
and is receptive to new ideas and technology. Her purchases reflect
her cultivated taste for upscale, innovative products and services.
The Striver
Casey is very sociable and is not afraid of getting herself
out into the world to seek bigger things. She makes sure
she’s up on all the latest fashion trends and subscribes to
many fashion blogs and newsletters. She believes in having
a solid foundation of supporters and is spontaneous with
her social skills. Casey is one that has a heightened sense
of visual stimulation and enjoys different views of life.

5.
RYTHM NASTY GAL LIME CRIME M.A.C.
PRODUCTS
&
SERVICES
LIPSTICK
LIP GLOSS
LIP LINER
EYE LINER
EYE SHADOW
NAIL POLISH
BRUSHES
LIPSTICK
LIP GLSSS
LIP LINER
EYE LINER
EYE SHADOW
EYE GLITTER
NAIL POLISH
BRUSHES
LASHES
BODY PAINT
LIPSTICK
LIP GLOSS
LIP LINER
EYE LINER
EYE SHADOW
EYE PRIMER
EYE GLITTER
NAIL POLISH
$15.00-$40.00$18.00-$35.00$4.00-$25.00PRICE RANGE $15.00-$35.00
QUALITY
UNIQUE
FEATURES
DISTRIBUTION
SYSTEM
MARKETING
&
ADVERTISING
GEOGRAPIC
LOCATION
HIGH
ONLY SOLD BY THE
SEASON
ALTERATUION OF
NAMES
BRICK & MOTOR
ONLINE ACCESS
MAIL ADS
INSTAGRAM
TWITTER
FACEBOOK
180 POST ST.
SAN FRANCISCO, CA
94104
HIGH-LOW
SALES DIFFER-
ENT BRANDS OF
LIPSTICK, GLOSSES,
AND LIP TINTS.
BRICK & MOTOR
ONLINE ACCESS
PHONE APP
INSTAGRAM
TWITTER
FACEBOOK
523 W. 6TH ST. LOS
ANGELES, CA
90142
HIGH
PACKAGING
BRICK & MOTOR
ONLINE ACCESS
PHONE APP
INSTAGRAM
TWITTER
FACEBOOK
12640 RIVERSIDE DR.
VALLEY VILLAGE, CA
91607
HIGH
CELEBRITY
ENDORSEMENTS
BRICK & MOTOR
ONLINE ACCESS
PHONE APP
INSTAGRAM
TWITTER
FACEBOOK
45 POWELL STREET
SAN FRANCISCO, CA
94102
LIPSTICK
LIP GLOSS
LIP LINER
EYE LINER
EYE SHADOW
LASHES
FOUNDATIONS
BODY PAINT

6.
R Y T H M
Unique Selling Points
Rythm is Sale Oriented. We all want the money but RYTHM wants
the known name also. What’s the use of have an awesome new
product when nobody knows about it? Our pricing is based off
our competitive market and extensive research in finding the right
components to produce our products. Our cosmetic collection is
priced higher with better quality and is exclusively sold. We also
offer private one-on-one consulting with the costumers to ensure
and service this to our full capability in making them beautiful. We
are able to get almost all the perfect shades for every woman. And
with every great company comes even better promotional deals
for out V.I.P. customer offering our Loyalty Program. RYTHM by you!
HIGH PRICE
LOW PRICE
HIGHQUALITY
LOWQUALITY
R Y H T M
M.A.C. NASTYGAL
LIMECRIME