6. social media policy
• Identifies the organization’s culture and voice
• Anticipates audience engagement
• Sets guidelines for online engagement on
social communications technology
• Prevents and responds to communications
crisis
• Adapts over time
Demetrio P Maguigad
@npcommunicator
12. Control Somewhat Control No Control
Our own website Employees or staff Other people’s websites
And blog and blogs
Social Media profiles
Our own brochures and accounts Comments and reviews
on other people’s
Our mission Other people’s websites and blogs
comments on our blog
Our messages or social pages Reactions or responses
to services, products or
Our Policies Search brand
… Things we have … Things we can … Things we can not
the power to create influence but may not influence or make
and make absolute have the final say on… decisions on…
decisions on…
13. People + Rules +
Guidelines
Demetrio P Maguigad
@npcommunicator
14. social media policy
• Identifies the organization’s culture and voice
• Anticipates audience engagement
• Sets guidelines for online engagement on
social communications technology
• Prevents and responds to communications
crisis
• Adapts over time
Demetrio P Maguigad
@npcommunicator
35. • Assignments Due Next Week:
• Read Chapter 3 in Groundswell and write a
short response to what you read on your blog.
• Complete your Client Proposal Form
Notas del editor
What are the intentions of millions of people participating in social technologies around the world? What do we all hope to achieve by participating online?
Is it to escape reality?845 million people actively logging on to facebook as of december 201110.2 million subscriber to the online game World of Warcraft
Is it to explain and define our world?People have used the web to share knowledge – the website TED has gained over 500 million views
To explore ourselves and the world around us?Many of us use the web to learn something new. The number of online college courses continue to rise every year
To explore ourselves and the world around us?As of May 2012, Symantic blocked 5.5 billion malicious cyber attacks
To heal the world around us?
Creating original content to share with others online
Connecting on Social Networks to create relationships