Mobile growth with Xamarin
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Xamarin,Mobile,iOS,Android,Growth,AB Testing
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Mobile growth with Xamarin
- 1. Mobile Growth with Xamarin Flavius-Radu DEMIAN
- 2. A bit about me • General Manager@Deventure -> www.deventure.co • Timisoara .Net Meetup organizer • Mobile and Web developer • Xamarin and Software Architecture enthusiast • In love with technology flavius.demian@deventure.co @flaviusdemian
- 3. Agenda • A bit about Xamarin • Product lifecycle relative to growth • Growth tips and tricks • Deep Linking • A/B Testing • Demo
- 4. Expectations I wish to have an interactive presentation. Please feel free to ask questions any time. My ultimate goal is to make you curious. Go home and try it yourself!
- 7. The start I just launched a mobile product… How do I grow the user base? How do I keep my users engaged? How do I monetize the app? How, how, how ?
- 10. Acquisition How do users find us? Make sure you have proper store pics which present the key features of the app – see here Make sure you have proper keywords and category for your product on the store Promote on blog, media, forums, social networks Promote the app on the stores – see here
- 11. Activation Do users have a great first experience? Focus on customer onboarding – try to make it personal Present “How to use” tutorials or coaching screens Make the app be super fast –1 second response time is a good standard
- 12. Activation Do users have a great first experience? Try to pre-fill registration data if you can Do not ask all the info at once, just get a handle to the user Send welcome email only after a few hours so that the they come back again
- 13. Retention - the hardest part Do users come back? Users need to feel that you care about them – don’t be too pushy send emails send push notifications send SMS – the most efficient among the above 3 It’s very helpful if you: organize seasonal campaigns organize affiliate campaigns
- 14. Retention - the hardest part Do users come back?
- 15. Retention - the hardest part Do users come back? Rivalry is one of the greatest motivating factors Use gamification: badges leaderboards medals
- 16. Retention - the hardest part Do users come back? Use app badging - try to always engage with the user
- 17. Referral Do users tell others? Referrals can be done digitally or by word of mouth Content sharing is a driver of Virality Share: that you are using the app so that you get a prize – shirt, points, food, etc the main features of the app
- 18. Referral Do users tell others? People share content when it makes them look good! Send invitations to get bonus Tickle their Ego and use Emotion
- 19. Revenue How do you make money? Provide in app purchases: items, credits, gold Provide features which are accessible if paid – see Revolut Have campaigns - provide discounts Use ads * - not always recommended.
- 20. Revenue How do you make money? Follow the subscription model: monthly yearly – less then 12 * monthly lifetime
- 21. Tips: How to treat user reviews Try to avoid bad reviews
- 22. Tips: Localization Target the following languages: English, Japanese, Korean, Chinese, German, French, Brazilian Portuguese, Spanish, Italian, Malay Mainly look at the : store super powers BRIC countries countries with big population Western Europe countries Read more here
- 23. Deep linking In the mobile apps context, a deep link is a hyperlink that gets handled by the app it was intended to open Just like a URL is an address for a website, a deep link is an address for a mobile device
- 24. Deep linking - fb://profile/33138223345 – launches the FB app to the profile page of the user with id 33138223345 - eBay://item/view?id=360703170135 – launches the EBAY app to the product item with id 360703170135
- 26. A/B Testing A/B testing is a term for controlled experiment with two or more variants Version A could be the already existing setting or setup and version B could be the slightly changed version of the feature The whole idea is to run the experiment for a relevant time so that you can make some correlations and learn which version has more impact on users Significant improvements can sometimes be seen through testing elements like text, layouts, images and colors.
- 27. A/B Testing
- 28. Xamarin Architecture guide Demo Time
- 29. Thank you very much.