Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Twitter Final
1. Twitter: Hype vs. Reality
August 15th, 2009
Questions? nightschool@democracyforamerica.com
Twitter: #dfans
Paid for by Democracy for America,
www.democracyforamerica.com, and not
authorized by any candidate or
candidate’s committee.
…live
@
3. What is Social Media
What does Social Media Offer?
Organizational efficiencies
Reduced transaction costs
Free advertising
Owning the brand on multiple platforms
Engaging new consumers
Two-way conversation
Social Media is relevant because:
Social Media is great for getting out the message
Reaches people where they are at
Interest based vs. friend based
A new way to communicate
Questions?
nightschool@democracyforamerica.com
3
4. Social Media Stats
Check out Marta Kagan’s: What the F**K is Social Media: One Year Later
Questions?
nightschool@democracyforamerica.com
4
6. et al. – et alias “and others”
i.e. – id est “that is”
e.g. – exempli gratia “for example”
Twitter is a natural extension of the way we
speak.
Questions?
nightschool@democracyforamerica.com
6
7. Tweeting Basics
Tweet: The result of posting to Twitter
RT: The result of reposting someone else’s tweet
H/T: Hat-tip, give credit where it’s due
@ Message: A response or a message to a specific handle. When used at
the beginning, it can be found under the replies tab (a sort of public
“inbox”)
DM: Direct Message, can send only to those following you (goes into your
private Direct Message “inbox”)
Hashtag: The # sign is used to denote a major topic (like
tagging/categorizing on a blog)
Popular progressive hashtags: #p2 #topprog #rebelleft #woc #fem2
Questions?
nightschool@democracyforamerica.com
7
8. “Hi, my name is Jen. And I’m addicted
to Twitter.” What about you?
Questions?
nightschool@democracyforamerica.com
8
10. Personal vs. Professional
• Know thyself.
• Know thy brand.
• The personal is
professional.
my
passion
my job
my interest
Questions?
nightschool@democracyforamerica.com
10
11. Set Up A Profile. What’s Missing?
Twitter Checklist:
Short, interesting bio
Icon & background image
Link out to your website
Use @Replies
Use Bitly.com to track clicks
Follow people back
Use a real name
Questions?
nightschool@democracyforamerica.com
11
12. Slowly making progress…
Denial Surprise Acceptance Addiction
It takes about three months to get someone on 100% board
Got Questions?
nightschool@democracyforamerica.com
12
18. Thank you for listening!
Need to catch up on earlier Night School
presentations?
Click below to order previous Night School
episodes on DVD:
Become a monthly
Night School donor
18
34. Sharing Links – No Other
Action
Huffington Post:
Twitter is 1 of their top 5 link
referrals.
35. Communicating with reporters
who follow you
POLITICO REPORTER:
“I use Twitter to gather info -- polling
numbers, breaking news, links to smart
analysis... That info comes from all sorts
of folks, in politics full-time or just
intense observers.”
36. Communicating with reporters
who follow you
JAKE TAPPER, ABC:
“I get interesting stuff from following
some interesting thinkers on the L and
R on twitter”
37. Communicating DIRECTLY with
reporters
POLITICO REPORTER:
“My suggestion would be to @ a journo when
u see or hear something they may not know.
Be civil. Don't demand. But say: "hey
'reporter's name' did u see this new poll in the
va gov race?" Often, we haven't. So it's a
great way to highlight info and get it directly to
reporters.”
38. Communicating DIRECTLY with
reporters
JAKE TAPPER, ABC:
“People send me stuff at
@jaketapper…Sharing stories, studies, and
thoughtful critiques is in my view infinitely
more constructive for political advocates of
any stripe than using twitter/the internet as a
way to vent and insult.”
40. Communicating DIRECTLY with
reporters
AMY SCHATZ, WSJ:
“I use Twitter to provide links to my
stories but also to answer reader
questions. I only check it a few times a
day so it’s not a great way to get in
touch if its urgent, but I do try to
respond to folks who ask questions.”
41. Reporters may find you
AMY SCHATZ, WSJ:
“I use Tweetdeck so I can keyword search
stuff I cover (like FCC and "broadband
stimulus") and I've found sources that way.
I've also found its been a useful tool to let me
see what people are doing or saying about
the stuff I cover.”
46. BIG things to ask when
doing Twitter activism
• Is there a strategy?
• Are there tangible metrics for success?
• Opportunity cost?
• Is clicking enough? OR Is theory of
change evident?
• Is there mutually reinforcing activism?
