Smart Retro, a smart city project by Demos Helsinki and it’s distinguished partners, was kicked off in a spirit of enthusiastic co-operation. Smart Retro aims for creating effective business models and tools, which can be used for refurbishing residential areas in smart and sustainable ways. This is one of the presentations held in Smart Retro Meetup.

1. Creating a sustainable world by making quality
household appliances accessible to everyone

2. 22
500.000 Tvättmaskiner/year
Want high quality,
Don’t buy it,
Regret it

3. Wasbundles
• No investment / Pay per use
• No fixed contract
• Cost control & support via app
Value proposition

4. Projections
Launch in Sweden
end 2014?
Sold today in NL To be sold in NL
next year
2,40015 SE?

5. 5
Test @ Bagarmossen
- Stockholm
Are Swedish starting
families willing to pay
a monthly fee?
YES
Same
aspiration with
high quality
Calculating if
they don’t pay
too much
Paying more
things per
month (phone)
YES