3. Demos HElsinki
...is a sustainable innovations think tank.
We believe that sustainable lifestyles are
the next business frontier.
* Offices: Helsinki & Gothenburg
* Established: 2005
* Strategy: international growth 2014–2020
* Focus: Co-creation + Foresight
We bring out the important in the
complexity. At the core of our work is
In the press:
interdisciplinary and independent research.
Clients include:
9. urbanisation=
lifts!
KONE:
”Global megatrends drive our
business. The direction and shape
of the global lift and escalator
industry are driven by four
megatrends: urbanisation,
changing demographics, the
increasing importance of safety,
and concern for the environment.”
10. In 1984 a megatrend moment happened.
ICT was connected to a megatrend of the 1980’s and 90’s! Individualisation.
10
11. What are megatrends:
1.Things that affect everything
2.Things that are very unlikely to go away
3.Things that interact with each other
4.Things that create trends, technologies and
industries
5. Things changing in definition, but remaining
the same in essence
12. What megatrends are not:
1. Trends or fashions
2. Technologies or industries
3. Local phenomena
4. Something you can abolish with a
magic bullet
19. INFLUENCERS: Coming Down To You, Your Passion & Your Charismatic
Postindividualism
...consumer trust in brands
has declined by 50%
in a decade,
down from 52% to 25%.
Instead, people trust
their peers.
46. Peloton Club
Peloton Club is the peer-incubator for
energy smart startup companies. Our
teams create solutions to wicked problems.
Where is the economy heading? Are we
doomed to crises after crises, without any
idea where we are going? It takes courage
to say out loud that there is another way.
It takes courage to make an impact in
the new economy.
47. Conclusions:
resource smart business...
...creates customer value and frees
people from natural resource
dependency.
...does not lead to more resource
use somewhere else – pure
efficiency does not cut it.
...scales like there is no end, i.e. is
affordable.
...not minimizing impact but
maximizing it!