Demosphere presented this Facebook Best Practices session for youth sports organizations.

1. Facebook Updates & Best Practices
Sean Rose - Vice President, Marketing

2. Session Overview
Part 1: What’s New - Updated Page Layout
Part 2: What’s Evolving - Page Posts
Part 3: Insights & Advertising
Part 4: How Demosphere Can Help!

3. Demosphere Knows
Youth Sports!
1,300+ customers.
23+ years of
experience.
8+ years of
experience
personally.

4. Your Facebook Presence…
When thinking about your Facebook presence
today…
…it’s there…but that’s it.
…things aren’t updated consistently.
…we’re not sure what to post.

5. Facebook Presence In The
Future…
When thinking about Facebook presence…
…we produce engaging posts.
…we generate new members.
…we are fostering a valuable communication
channel.

6. Page Layout

7. A Closer Look
One column feed
Left column - map,
phone, website,
hours, likes, info,
apps, photos,
videos, reviews.
Rearrange in
future.

8. Category —> Local Business —>
Sports

9. Who Has Access?
Admin & Editor most popular
!
Moderator can only comment.

10. Consider Buffer for Sharing!

11. Time Your Posts!

12. Page Posts
PICTURE
Relevant
Succinct
Link
Call to action
Question?
Register?
LIKE?

13. Get Reviews!

14. Facebook Insights

15. Post Insights

16. When Are Fans Online?

17. Other Insights
External referrers.
Page & Tab Visits
Photos, etc.

18. Pages To Watch
See how others are performing.
See popular posts in Insights!
Steal good ideas :)

19. Consider Advertising

20. Advertising
Organic Reach is Falling
More News Feed competition
More people & more friends
More sharing (via mobile)
More liked pages (Typical user liked 50% more
pages in last year)
Average user could see 1,500 updates from friends,
family & Pages each time they sign on. Facebook
picks about 300 based on an algorithm
engineered for maximum relevance to them.

21. Promoted Posts
Promote Existing Posts
Share with your audience & their friends.
Facebook controls. Can’t be specific.

22. Other Ads

23. Options …

24. The actual ads…
Size them
appropriately.
Create compelling
text.
Set realistic
budgets.

25. Additional Resources
facebook.com/help
FAQs about the new pages
facebook.com/business/
canva.com - easily create cover images.

26. Demosphere Can Help!
Professional, integrated design
Link to Facebook
Embed Facebook Widget
Easy-to-use interface
Ultimate flexibility
Peace of mind

27. Bonuses
Recommendations & Best Practices
based on 23+ years of experience
Best-in-class Support + Learning Tools
Positioned on the cutting edge.

28. Investment
$500/$1,000 Design
$500/$1,500 Annually

29. Wrap Up
Questions? srose@demosphere.com
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30. Sean Rose
srose@demosphere.com