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Ha! learn how to create “made you look” social media ads

Explore four basic components to create “made you look” social media ads:
-Create a branding baseline
-Create captivating images
-Write attention grabbing text and content
-Meet the reader’s need to create your desired results

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Ha! learn how to create “made you look” social media ads

  1. 1. #IdeaFactoryCHA Ha! Learn how to create “made you look” social media ads Presented by Denise Reed
  2. 2. Check this summary out! We’re going to share how to create “made you look” social media ads. There are four components to make it happen: ● Create a branding baseline ● Create captivating images ● Write attention grabbing text and content ● Meet the reader’s need to create your desired results #IdeaFactoryCHA
  3. 3. Create a branding baseline What’s a brand? A brand is what identifies a product, service, individual, business entity either not-for-profit or for-profit using specific colors, fonts, images, or particular ways things are done which meet a need or desire. #IdeaFactoryCHA
  4. 4. Create a branding baseline What’s a branding baseline? Determine the following: ● Benefits that people will pay for or donate funds to and get involved, i.e. create action. ● Develop a buyer persona that describes the individual that would pay for or donate funds to and get involved. ● What colors represent this concept? ● What fonts represent this concept? ● What images represent this concept? #IdeaFactoryCHA
  5. 5. Create captivating images How do images captivate? ● The image is clear and easy to read. ● The image is moving, i.e. video. ● The image is about the product, service, person, business entity. ● The image may be a photograph with easily read text over it, i.e. a meme. #IdeaFactoryCHA
  6. 6. Create captivating images Social Media Examiner recommends these photo image tips: ● Make Logo Size and Placement Uniform ● Keep Fonts Consistent ● Integrate Brand Colors ● Choose Images to Fit Your Style ● Use Clever Product Placement ● Find Signature Filters ● Use Consistent Composition #IdeaFactoryCHA
  7. 7. Create captivating images Here are some online photo resources: ● Stocksnap.io and Pexels are great, free sites with quality stock images. ● Adobe Stock, Shutterstock, and Istock are also great, but they do charge for their images. ● “Right size” your image for the social media post, create your own images or overlay text on an image, Canva is a fantastic tool. #IdeaFactoryCHA
  8. 8. Create captivating images Stats worth remembering: ● If a relevant image is paired with that same information, people retained 65% of the information three days later. Source: BrainRules ● Facebook Hits 8 Billion Daily Video Views, Doubling From 4 Billion In April.Source: TechCrunch #IdeaFactoryCHA
  9. 9. Write attention grabbing text and content Write content that addresses your buyer persona’s needs. ● Share examples of how you’ve helped. ● Who’s used what you offer? ● Address a pain point and the difference you’ve made. ● Create a “how to.” ● Tell a behind the scene story. ● Share a client referral. #IdeaFactoryCHA
  10. 10. Write attention grabbing text and content Use this formula to write your content text from the Complete Digital Marketing Course’s copy writing training course: ● Attention - Get the reader’s attention with a magnetic headline. ● Interest - Connect with their problem. ● Desire - Make them “feel” the transformation. ● Action - Lead the reader to action. #IdeaFactoryCHA
  11. 11. Write attention grabbing text and content Define your brand personality or brand voice: ● What do you say? ● How should you say it? ● Create a recognizable tone, it’s who you are. Think about how you would describe a friend’s voice so someone understands their personality. #IdeaFactoryCHA
  12. 12. Write attention grabbing text and content Here’s an example of voice branding from Distilled.net. A simple request can be articulated in different ways: ● “You wouldn’t happen to have a pen I could borrow, would you?” ● “Do you have a pen I can borrow?” ● “Pass me that pen.” #IdeaFactoryCHA
  13. 13. Meet the reader’s need to create desired results Now, meeting your reader’s need will bring your desired results! ● You’ve created images that attract your reader. ● You’ve written compelling content that moves your reader to action. ● The next step is get all this great information out there! #IdeaFactoryCHA
  14. 14. Meet the reader’s need to create desired results If you’re wondering where to turn in social media, here are the top three platforms: ● Facebook ● Twitter ● Linkedin There are many more platforms with different experiences. One platform may work better for you than another depending on your buyer persona. #IdeaFactoryCHA
  15. 15. Meet the reader’s need to create desired results Paid advertising is available on all three social media platforms. If you meet the needs of your buyer persona using relevant images and content, your digital advertising budget could be significantly reduced. #IdeaFactoryCHA
  16. 16. Summary #IdeaFactoryCHA We hope we haven’t blown your mind. The Concierge Office Suites is here to support the growth of emerging businesses. We know it’s tough out there! This is why we offer our Idea Factory, Jelly Chattanooga events to empower you with free or low cost tools. We know it’s tough to bootstrap your business. We want to squeeze every dollar until you can create change!
  17. 17. Where to get more of this! The Concierge Office Suites offers Idea Factory, Jelly! Chattanooga events once a month. Click the link for the topic and schedule. The purpose of these events is to educate, inspire and help you be more effective - just like our full-service office space is for our clients. Presenter: Denise Reed The Concierge Office Suites 633 Chestnut Street, Suite 600 Chattanooga, TN 37450 423-266-6388 www.TheConciergeOfficeSuites.com #IdeaFactoryCHA

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Explore four basic components to create “made you look” social media ads: -Create a branding baseline -Create captivating images -Write attention grabbing text and content -Meet the reader’s need to create your desired results

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