Explore four basic components to create “made you look” social media ads: -Create a branding baseline -Create captivating images -Write attention grabbing text and content -Meet the reader’s need to create your desired results

1. #IdeaFactoryCHA
Ha! Learn how to create “made you look”
social media ads
Presented by Denise Reed

2. Check this summary out!
We’re going to share how to create “made you look”
social media ads. There are four components to make it
happen:
● Create a branding baseline
● Create captivating images
● Write attention grabbing text and content
● Meet the reader’s need to create your desired results
#IdeaFactoryCHA

3. Create a branding baseline
What’s a brand?
A brand is what identifies a product, service, individual,
business entity either not-for-profit or for-profit using specific
colors, fonts, images, or particular ways things are done which
meet a need or desire.
#IdeaFactoryCHA

4. Create a branding baseline
What’s a branding baseline? Determine the following:
● Benefits that people will pay for or donate funds to and get
involved, i.e. create action.
● Develop a buyer persona that describes the individual that
would pay for or donate funds to and get involved.
● What colors represent this concept?
● What fonts represent this concept?
● What images represent this concept?
#IdeaFactoryCHA

5. Create captivating images
How do images captivate?
● The image is clear and easy to read.
● The image is moving, i.e. video.
● The image is about the product,
service, person, business entity.
● The image may be a photograph
with easily read text over it,
i.e. a meme.
#IdeaFactoryCHA

6. Create captivating images
Social Media Examiner recommends these photo image tips:
● Make Logo Size and Placement Uniform
● Keep Fonts Consistent
● Integrate Brand Colors
● Choose Images to Fit Your Style
● Use Clever Product Placement
● Find Signature Filters
● Use Consistent Composition
#IdeaFactoryCHA

7. Create captivating images
Here are some online photo resources:
● Stocksnap.io and Pexels are great, free sites with quality
stock images.
● Adobe Stock, Shutterstock, and Istock are also great, but
they do charge for their images.
● “Right size” your image for the social media post, create
your own images or overlay text on an image, Canva is a
fantastic tool.
#IdeaFactoryCHA

8. Create captivating images
Stats worth remembering:
● If a relevant image is paired with that same information,
people retained 65% of the information three days later.
Source: BrainRules
● Facebook Hits 8 Billion Daily Video Views, Doubling From 4
Billion In April.Source: TechCrunch
#IdeaFactoryCHA

9. Write attention grabbing text and content
Write content that addresses your buyer persona’s needs.
● Share examples of how you’ve helped.
● Who’s used what you offer?
● Address a pain point and the difference you’ve made.
● Create a “how to.”
● Tell a behind the scene story.
● Share a client referral.
#IdeaFactoryCHA

10. Write attention grabbing text and content
Use this formula to write your content text from the Complete
Digital Marketing Course’s copy writing training course:
● Attention - Get the reader’s attention with a magnetic
headline.
● Interest - Connect with their problem.
● Desire - Make them “feel” the transformation.
● Action - Lead the reader to action.
#IdeaFactoryCHA

11. Write attention grabbing text and content
Define your brand personality or brand voice:
● What do you say?
● How should you say it?
● Create a recognizable tone, it’s who you are.
Think about how you would describe a friend’s voice so
someone understands their personality.
#IdeaFactoryCHA

12. Write attention grabbing text and content
Here’s an example of voice branding from Distilled.net.
A simple request can be articulated in different ways:
● “You wouldn’t happen to have a pen I could borrow, would
you?”
● “Do you have a pen I can borrow?”
● “Pass me that pen.”
#IdeaFactoryCHA

13. Meet the reader’s need to create desired results
Now, meeting your reader’s need will bring your desired results!
● You’ve created images that attract your reader.
● You’ve written compelling content that moves your reader
to action.
● The next step is get all this great information out there!
#IdeaFactoryCHA

14. Meet the reader’s need to create desired results
If you’re wondering where to turn in social media, here are the
top three platforms:
● Facebook
● Twitter
● Linkedin
There are many more platforms with different experiences. One
platform may work better for you than another depending on
your buyer persona.
#IdeaFactoryCHA

15. Meet the reader’s need to create desired results
Paid advertising is available on all three social media platforms.
If you meet the needs of your buyer persona using relevant
images and content, your digital advertising budget could be
significantly reduced.
#IdeaFactoryCHA

16. Summary
#IdeaFactoryCHA
We hope we haven’t blown your mind.
The Concierge Office Suites is here to support
the growth of emerging businesses. We know
it’s tough out there! This is why we offer our
Idea Factory, Jelly Chattanooga events to
empower you with free or low cost tools. We
know it’s tough to bootstrap your business. We
want to squeeze every dollar until you can
create change!

17. Where to get more of this!
The Concierge Office Suites offers Idea Factory, Jelly! Chattanooga events once a
month. Click the link for the topic and schedule. The purpose of these events is to
educate, inspire and help you be more effective - just like our full-service office
space is for our clients.
Presenter: Denise Reed
The Concierge Office Suites
633 Chestnut Street, Suite 600
Chattanooga, TN 37450
423-266-6388
www.TheConciergeOfficeSuites.com
#IdeaFactoryCHA