How to Build Your Pet Brand with Live Video Events

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How to Build Your Pet Brand with Live Video Events Presented by Mia Voss and Denise Wakeman Nothing beats live video for creating buzz, engagement and amplifying your brand and message. In this session, Mia Voss and Denise Wakeman, both experienced live video hosts, will cover why small and large businesses should consider adding live video to their marketing mix. You’ll learn how to choose what type of video show to host, tools you can use, tips for pre and post show promotion … Once you see the power of live video, you’ll be hooked!

Marketing

The Fastest Way To Get
Seen, Be Heard, Build Trust
And Connect With Your
Audience
Live Video

Denise Wakeman (and Pele)
• Online Biz Strategist
• Marketing on the Web
since 1996!
• Host of Adventures in
Visibility
• Adventure Traveler
• Cat Lover
• @DeniseWakeman

Live video helps you create
intimacy and accelerates
engagement and growth of
your business.

Video Strategy
• Why you want to use live
video
• What goals you want to
achieve using video
• How can video best help
your business grow
• When you’re going to use
live video (how often)
11

Better Than TV
As humans we have an inherent drive to connect.
The moment we connect, you have my attention.
15

10 Ways to Use Live Video
1. Speak to a large, global
audience
2. Collaborate on projects
3. Fundraisers
4. Interviews
5. Training
6. Demo a product or service
7. Pet adoptions
8. Panel discussion
9. Customer service
10. Q&A with customers
17

Tools – Streaming Video
• Google Hangout
• YouTube Live Video
• Livestream
• Meerkat / Periscope
• Upload to Instagram
& Twitter

Tools – Create Video
• Webcam
• Microphone
• Good lighting
• Nice background

Steps to Create a Video Show
PLAN First
• Purpose of Event
• Title of Event
• Date & Time
• Guests or not
• Public or Targeted
Audience
• Description of Event
• Call to Action
• Branding
21

Steps to Setup a Video Show on G+
Set up Event
• Description
• Trailer Video or Image
• Images
• Banner
• Photos of Guests
22

What’s Next?
FREE GIFT FOR YOU!
Complimentary
Access to
Standout & Shine!
The Art of Hosting
an Irresistible
Hangout Show
DeniseWakeman.com/standout

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How to Set the Goals that will Accelerate Your Video Marketing Success Kristen Craft, Director of Partnerships at Wistia @thecrafty  Ezra Fishman, Director of Marketing at Wistia @ezrafishman  Lenny, Office Dog What’s Wistia? ! We are: • Video hosting built for business - 80k customers • A resource for learning how to make great business video We are not: • A video production company • A video consulting company • A marketing agency 1 Thinking outside the box 2 Examples of great integration 3 Video’s super powers Table of Contents 4 A spectrum of goals 5 Ge ing started with video 6 Questions, and hopefully answers Thinking outside the box 1 The video box ! ! Too narrow of a lens ! A video is only a piece of the puzzle ! My Company A product page from Hubspot ! We can’t talk about the goal of this image independent of the page Same is true of this video And this video What are my goals for this video? ! ! How can video help me accomplish my goals for this page? ! ! ! ! ! … for this email? ! ! ! … for this campaign? ! Examples of great integration 2 Goal = get more registrants for conference ! How can video help achieve this goal? • Show what happened last year • Hear from past attendees • Improve click through rates on promo emails ! In some cases, the answer will be => video cannot help achieve this goal. That’s fine! Goal = increase signups by explaining your product and features ! How can video help achieve this goal? • Show your product in action • Highlight particular features or use cases • Drive deeper exploration Goal = reduce support tickets related to a specific feature ! How can video help achieve this goal? • Give step by step instructions for using a feature • Evaluate where viewers pause and rewatch Video’s super powers 3 Leverage the strengths ! Video is very good at: • Explaining complex topics • Showing how to … • Building trust • Making us more human Increased conversion by 10% Explain complex topics Show how to … Goals • Improve on-boarding • Reduce support • Scale sales personnel • Increase inbound traffic Build trust Goals • Increase sales qualified leads • Improve lead conversion rates • Supercharge recruiting efforts 1,000 survey responses! Make your business more human Goals • Build rapport with your audience • Get visitors to pay attention and take action • Increase word of mouth referrals A spectrum of goals 4 The spectrum Start Short term, measurable ROI Growing more comfortable with video ROI = time saved + inbound traffic Team is fully on board with video Leveraging the emotional power of video Acknowledge direct ROI will be tough to measure Getting started with video 4 “Now what?” The Fears ! • Will I make the right video? • Can I do it without pro help? • Will the video look crappy? • Will I look and sound stupid? The Concept The Script The Setup Use the camera you already have.

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How to Build Your Pet Brand with Live Video Events

1. Mia Voss & Denise Wakeman How to Build Your Pet Brand with Live Video Events

2. AUTHORITY

3. CREDIBILITY

4. EXPERT

5. The Fastest Way To Get Seen, Be Heard, Build Trust And Connect With Your Audience Live Video

6. Denise Wakeman (and Pele) • Online Biz Strategist • Marketing on the Web since 1996! • Host of Adventures in Visibility • Adventure Traveler • Cat Lover • @DeniseWakeman

7. Mia Voss • YouTube Host • Interviewer Extraordinaire • Host of The Mia Connect Power Chat • Brand Ambassador • Animal Lover • @TheMiaConnect

8. Why Video?

9. Why Video for Your Pet Brand? • Traffic • Search engine ranking • Authority • Visibility • Connection

10. Live video helps you create intimacy and accelerates engagement and growth of your business.

11. Video Strategy • Why you want to use live video • What goals you want to achieve using video • How can video best help your business grow • When you’re going to use live video (how often) 11

12. Finding Your Voice & Message

13. Building Brands You can build your brand with videos and photos 13

14. Building Brands You can build your brand with videos and photos 14

15. Better Than TV As humans we have an inherent drive to connect. The moment we connect, you have my attention. 15

16. Video on the Go

17. 10 Ways to Use Live Video 1. Speak to a large, global audience 2. Collaborate on projects 3. Fundraisers 4. Interviews 5. Training 6. Demo a product or service 7. Pet adoptions 8. Panel discussion 9. Customer service 10. Q&A with customers 17

18. 18

19. Tools – Streaming Video • Google Hangout • YouTube Live Video • Livestream • Meerkat / Periscope • Upload to Instagram & Twitter

20. Tools – Create Video • Webcam • Microphone • Good lighting • Nice background

21. Steps to Create a Video Show PLAN First • Purpose of Event • Title of Event • Date & Time • Guests or not • Public or Targeted Audience • Description of Event • Call to Action • Branding 21

22. Steps to Setup a Video Show on G+ Set up Event • Description • Trailer Video or Image • Images • Banner • Photos of Guests 22

23. Pre-Show All roads lead to your event…

24. Use Social Media

25.

26. Post-Show

27. Get the Most Out of Your Show

28.

29.

30.

31.

32. What’s Next? FREE GIFT FOR YOU! Complimentary Access to Standout & Shine! The Art of Hosting an Irresistible Hangout Show DeniseWakeman.com/standout

How to Build Your Pet Brand with Live Video Events

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