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3 Simple Steps                 1
U.S. eBook Sales   +117%                   2
70 million avidreaders buy 10 ormore books each      year.                    3
“I am blown away…I had no idea how exciting this new      wave of publishing could be.”                                  4
 What is Digital Publishing? New statistics on Digital Publishing for  Online Entrepreneurs 3 ways to profit from digit...
   Award winning    marketing strategist   Amazon best-selling    author   Founder of Marketing Qi   Authentic Authori...
 Marketing on the Web  since 1996 Blogging since 2004 Built 3 successful  businesses Amazon best-selling  author Ment...
8
Digital Publishing is a “hot” topic.People who read ebooks are buyersand more likely than printed contentconsumers to have...
…it’s never been easier to createand publish digital content in all itsforms... ebooks, blog posts, onlinearticles, print ...
“The electronic publishing process follows atraditional publishing process but differs fromtraditional publishing in two w...
 Online publishing Includes rich media:  Video  Images  Audio  Ebooks  Online magazines  Pdf, podcast, blogs, mobi...
13
 86% of online  entrepreneurs plan  to publish a digital  book in the next 6  months 63% of  entrepreneurs have  little ...
1. Generating   business exposure   (39%)2. Increase in traffic,   subscribers and   opt-ins (23%)3. Generating   qualifie...
1. Amazon2. BN.com3. Smashwords                16
   According to Forrester    Research, 112.5 million US    adults are expected to own a    tablet in 2016. That’s over on...
   Tablet users spend an average    of 14 hours per week with their    tablets (Online Publishers    Association, June 20...
   People love to read on their    tablet, preferring it to their    mobile phone, computer and    even the newspaper (On...
1. How do I get   started with Digital   Publishing?2. How do I market   my ebooks?3. How do I properly   format my ebooks...
4. Which publishing   platforms should I   use?5. How do I get my   expertise out of my   head and into a   book?         ...
6. How do I get more   visibility for my digital   books?7. Where can I find trusted   places to outsource the   work?8. H...
9. Can I really make   money with   Digital   Publishing?10. How can I market   my services to   people interested in   Di...
24
 Mine   your existing content  Blog posts  Interviews  Videos  Audio  Articles Repurpose     and repackage         ...
 Foundation   of digital publishing  Your virtual real estate on the   Web  SEO  Builds your online platform  Credibi...
 Give   it away on your site   Builds your list   Guides people through your sales funnelA   new income stream   Peop...
28
 Kindle eBook De facto standard for digital publishing Access to Amazon’s giant reach, traffic and  customers KDP Sele...
 Record   your eBook Sell mp3 Sell on iTunes Offer CD  Higher price  Bonus  Lead generator                        30
31
 Give   away one or two chapters  Sparks interest  Create curiosity  Increases sales                                  ...
 Add    reviews at the beginning of your free sample chapters  Adds validation  Increases conversions to paid ebook    ...
 Promote   free ebook for up to 5 days  Gets to word out to bigger audience  Couple with other giveaways  Bonus for bu...
 Set up your Kindle ebook on KDP Select  so Prime Members can read for free Make your ebook loanable  Make money  Your...
 Give advance copy to influencers in your network  Exchange for a review on   Amazon  Give target date  Follow up with...
 Tap   your networks for testimonials  Add to the sales page for your ebook (on your own   site)  More social proof  A...
 Marry      your ebook with dynamic resources that support your book  Worksheets  Tutorial videos  Create a unique exp...
39
To become THE authoritysite for online entrepreneurswho are looking forinformation about digitalpublishing…               ...
The primary focus is on digitalebooks, AND any and allforms if digital contentpublishing, including (but notlimited to) vi...
Featured ExpertsNina AmirLou BortoneEllen BrittNicole DeanKristen EcksteinKathleen GageDaniel Hall                 ...
Featured ExpertsBob JenkinsLynne KlippelD’vorah LanskySue PainterMarnie PehrsonDenise WakemanLaura West            ...
Get the latest articles  delivered to your email           inbox!TheFutureofInk.com       @FutureofInk                    ...
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How You Can Profit From Digital Publishing

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How You Can Profit from Digital Publishing: 3 Simple Steps
You will learn:

New Statistics on Digital Publishing for Online Entrepreneurs
How Digital Publishing is defined
3 Ways to Profit with Digital Publishing
7 BONUS Tips for promoting your eBooks
And much more!

Presented by Denise Wakeman and Ellen Britt, co-founders of The Future of Ink. http://thefutureofink.com

Publicado en: Empresariales, Tecnología
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How You Can Profit From Digital Publishing

  1. 1. 3 Simple Steps 1
  2. 2. U.S. eBook Sales +117% 2
  3. 3. 70 million avidreaders buy 10 ormore books each year. 3
  4. 4. “I am blown away…I had no idea how exciting this new wave of publishing could be.” 4
  5. 5.  What is Digital Publishing? New statistics on Digital Publishing for Online Entrepreneurs 3 ways to profit from digital publishing 7 bonus tips for promoting your ebooks Special announcement #TFOI (feel free to tweet!) 5
  6. 6.  Award winning marketing strategist Amazon best-selling author Founder of Marketing Qi Authentic Authority Mentor Produced & hosted more than 12 successful telesummits MarketingQi.com 6
  7. 7.  Marketing on the Web since 1996 Blogging since 2004 Built 3 successful businesses Amazon best-selling author Mentor/Speaker/ Trainer DeniseWakeman.com 7
  8. 8. 8
  9. 9. Digital Publishing is a “hot” topic.People who read ebooks are buyersand more likely than printed contentconsumers to have purchased theirmost recent book, rather thanborrowed it… 9
  10. 10. …it’s never been easier to createand publish digital content in all itsforms... ebooks, blog posts, onlinearticles, print on demand content,audio, video, interactive media andmore. 10
  11. 11. “The electronic publishing process follows atraditional publishing process but differs fromtraditional publishing in two ways:1) it does not include using an offset printing pressto print the final product and2) it avoids the distribution of a physical product.Because the content is electronic, it may bedistributed over the Internet.Wikipedia 11
  12. 12.  Online publishing Includes rich media:  Video  Images  Audio  Ebooks  Online magazines  Pdf, podcast, blogs, mobile apps 12
  13. 13. 13
  14. 14.  86% of online entrepreneurs plan to publish a digital book in the next 6 months 63% of entrepreneurs have little or no experience with digital publishing 14
  15. 15. 1. Generating business exposure (39%)2. Increase in traffic, subscribers and opt-ins (23%)3. Generating qualified leads (15%) 15
  16. 16. 1. Amazon2. BN.com3. Smashwords 16
  17. 17.  According to Forrester Research, 112.5 million US adults are expected to own a tablet in 2016. That’s over one- third of US adults (Forrester, March 2012). 17
  18. 18.  Tablet users spend an average of 14 hours per week with their tablets (Online Publishers Association, June 2012). 18
  19. 19.  People love to read on their tablet, preferring it to their mobile phone, computer and even the newspaper (Online Publishers Association, June 2012). 19
  20. 20. 1. How do I get started with Digital Publishing?2. How do I market my ebooks?3. How do I properly format my ebooks? 20
  21. 21. 4. Which publishing platforms should I use?5. How do I get my expertise out of my head and into a book? 21
  22. 22. 6. How do I get more visibility for my digital books?7. Where can I find trusted places to outsource the work?8. How do I research a niche? 22
  23. 23. 9. Can I really make money with Digital Publishing?10. How can I market my services to people interested in Digital Publishing? 23
  24. 24. 24
  25. 25.  Mine your existing content  Blog posts  Interviews  Videos  Audio  Articles Repurpose and repackage 25
  26. 26.  Foundation of digital publishing  Your virtual real estate on the Web  SEO  Builds your online platform  Credibility and authority Repurpose posts into ebooks Promote your products and services 26
  27. 27.  Give it away on your site  Builds your list  Guides people through your sales funnelA new income stream  People pay higher prices for ebooks that solve their problems Sell on 3rd party sites 27
  28. 28. 28
  29. 29.  Kindle eBook De facto standard for digital publishing Access to Amazon’s giant reach, traffic and customers KDP Select promotion tool to get known and build your list Sell for $.99 on Amazon Kindle  Call to Action for more info – optin 29
  30. 30.  Record your eBook Sell mp3 Sell on iTunes Offer CD  Higher price  Bonus  Lead generator 30
  31. 31. 31
  32. 32.  Give away one or two chapters  Sparks interest  Create curiosity  Increases sales 32
  33. 33.  Add reviews at the beginning of your free sample chapters  Adds validation  Increases conversions to paid ebook 33
  34. 34.  Promote free ebook for up to 5 days  Gets to word out to bigger audience  Couple with other giveaways  Bonus for buying physical product  Ask influencers in your niche to share free download with their networks 34
  35. 35.  Set up your Kindle ebook on KDP Select so Prime Members can read for free Make your ebook loanable  Make money  Your book is read by more people 35
  36. 36.  Give advance copy to influencers in your network  Exchange for a review on Amazon  Give target date  Follow up with a reminder  Jumpstarts reviews before release date 36
  37. 37.  Tap your networks for testimonials  Add to the sales page for your ebook (on your own site)  More social proof  Ask for video testimonials 37
  38. 38.  Marry your ebook with dynamic resources that support your book  Worksheets  Tutorial videos  Create a unique experience for your content  Creates better engagement  Get more word of mouth referrals 38
  39. 39. 39
  40. 40. To become THE authoritysite for online entrepreneurswho are looking forinformation about digitalpublishing… 40
  41. 41. The primary focus is on digitalebooks, AND any and allforms if digital contentpublishing, including (but notlimited to) videos, audio andinteractive media. 41
  42. 42. Featured ExpertsNina AmirLou BortoneEllen BrittNicole DeanKristen EcksteinKathleen GageDaniel Hall 42
  43. 43. Featured ExpertsBob JenkinsLynne KlippelD’vorah LanskySue PainterMarnie PehrsonDenise WakemanLaura West 43
  44. 44. Get the latest articles delivered to your email inbox!TheFutureofInk.com @FutureofInk 44

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