Más contenido relacionado The Secret to Author Blog Success1. The Secret to
Author Blog Success
How to Dominate Your Niche with a Book
Blog Denise Wakeman
Your Guide To Better Visibility on the Web
2. 2
Over 2 billion people have access to the Web.
©2013 Denise Wakeman, The Blog
Squad LLC • Do NOT distribute
3. Author Blog Success
Why Blog?
You Must Be a
Content Machine
6 Ways to Produce
Quality Content
Amplify Your
Message
10 Bonus Tips
3 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute©2013 Denise Wakeman, The Blog
Squad LLC • Do NOT distribute
4. Why Blog for Your Book?
You will:
Have greater visibility
Get found by your ideal
reader
Enhance your reputation
Establish your brand
Build credibility
Get more traffic
Build your list
Sell more books!
4 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
6. The Digital Handshake
6 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute©2013 Denise Wakeman, The Blog
Squad LLC • Do NOT distribute
7. Blogging More Often Drives Results
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
7
8. Your blog is home base for your book
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9. Personality Not Included
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Squad LLC • Do NOT distribute
10. Align, Expand and Succeed
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11. 3 Steps for Creating Great Content
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Squad LLC • Do NOT distribute
11
12. “You will never keep people from
talking. But you can take actions to
influence the content of what they
say.”
~ Seth Godin, Marketing Guru
12 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
13. 3 Step Content Formula
Use
Keywords
Create
compelling
headlines
Tap into what
your readers
want
13 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
14. It’s all about content
“…your blog is for communicating the essence of
your brand.”
~ Gary Vaynerchuk, author of “Crush It!”
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15. Blog = Better SEO
Search Engine Optimization
Better Listings On Google
More Visibility Means More Opportunity
Get found on the Web
Keywords
Headlines
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16. Use Keywords
Do your research Use tools to build your list
of keywords
Freekeywords.wordtracker.com
Google Analytics
Google Keyword Suggestion
tool
(requires Google Adwords
account)
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17. Blog Post Titles
Your Title is Your Headline
First impression
Shows up in search results & syndication sites
8 out of 10 read headline copy
Numbers in headlines bring in more traffic
Write your headline last
Keep a “swipe file” of sample headlines
Questions
Statistics
Stories
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18. Create a Variety of Posts
Mix it up with different styles of posts
Top 10
How-to
Case studies
Reader Q&A
Opinion
Link round-up
Poll/survey results and analysis
18 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
19. Types of Post Titles
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20. 6 Ways to Produce Quality Content
©2013 Denise Wakeman, The Blog
Squad LLC • Do NOT distribute
20
21. 1. Plan Your Posts
Make a list of categories for your blog
List 5 sub-topics for each category
Create a style bank
Leave room for spontaneity
Time yourself
Plug posts into your Editorial Calendar
Assign each sub-topic to a date
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22. 2. Keep a Running List of Ideas
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Everything is fodder
Conversations
Books
Articles
Other blog posts
Photos
Write/Record your ideas
Paper
Word doc
Evernote.com ***
23. 3. Schedule Time
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Schedule time for your
blogging
Mark blogging time on
your calendar
Post 2-3 times per week
Read and comment 2
times per week on other
blogs
24. 4. Write a Series of Posts
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Short on time? Take a couple
hours to pump out a series of
posts
Queue posts to publish on
future dates
Use Editorial Calendar plug-in
for Wordpress
25. 5. Invite Guest Bloggers
Add the voice of others in your industry
Invite people in your community
Your team
Your vendors
Your colleagues
Your customers
Thought leaders in your industry
Post a request on Blogger Linkup –
www.BloggerLinkup.com
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26. Guest Post Quick Tip
Create submission
guidelines
Set up a form on your
site to collect guest
posts
Add a navigation link
on your blog
Form from Twitip.com
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27. 6. Interview Experts
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27
Monthly or weekly
feature
Identify 12-20 experts in
your industry
What’s in it for them?
5-7 questions
Text and Audio
Interview on the phone
Transcribe
Post both audio and
written versions
30. Enlist Your Audience
Make it easy to share your content
Share buttons
Call to Action
Retweet
Subscribe
Comments
Make them social too!
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32. Call to Action
Retweet
Subscribe to
list
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34. Socialize Comments
Avatars help build
community
Share comments on
social sites
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36. 10 Bonus Book Marketing Tips
1. Use your book title as domain name
for blog
www.yourbooktitle.com
2. Use a custom header/banner
36 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
37. 10 Bonus Book Marketing Tips
3. Collect email
addresses with
subscription form
4. Create a Google+
community or
Facebook group for
your readers
37 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
38. 10 Bonus Book Marketing Tips
5. Participate in
the
blogosphere
6. Podcast your
book – publish
in multiple
formats
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39. 10 Bonus Book Marketing Tips
7. Set up a Facebook
Page for your
book for more fan
engagement
8. Have a virtual blog
tour – Google
“virtual book tour”
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40. 10 Bonus Book Marketing Tips
9. Run a contest
10. Use video to
promote your
book
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41. Denise Wakeman
Let’s Connect!
DeniseWakeman.com
Facebook.com/AdventuresInVisibility
Twitter.com/DeniseWakeman
Need more visibility for your book
project?
Let’s talk…
http://denisewakeman.com/book-
visibility/
More Free Tips! –
www.BoostYourVisibility.com41 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute