A brief presentation from the head of social media at the insolvency group Begbies Traynor, showcasing how accountants can utilise social media platforms to generate and win work.

1. Building Your Practice
Growth Strategy and Target Identification
Dennis Taylor
Social Media Manager
Begbies Traynor

2. Agenda
• Stats
• Advantages of Social Media
• LinkedIn Advanced Search
• Twitter Search
• Pay to Play
• Social Media Tips

3. Still growing...

4. Age of social media users

5. Advantages of Social Media

6. Increases website traffic

7. Increases brand exposure - SEO

8. Increases brand exposure

9. Improves customer service

10. Communicate personality/humanise

11. Your future clients are on there...& competition

12. Demonstrates expertise

13. LinkedIn

14. LinkedIn - Advanced People Search
• Sourcing directors of local business (sector specific?).

15. LinkedIn - Advanced People Search

16. LinkedIn - Advanced People Search

17. Twitter – Search

18. Twitter – Search

19. Still with me?

20. Pay to Play?

21. Pay to Play? Facebook

22. Pay to Play? Facebook

23. Pay to Play? Facebook

24. Pay to Play? Facebook

25. Pay to Play? Facebook

26. Pay to Play? LinkedIn

27. How your adverts can look

28. Social Media Tips

29. Social Media Tips

30. Keep accounts updated

31. Social for a reason

32. Social for a reason

33. Search your business and misspellings

34. Share your accounts

35. Engage in #TwitterHours
• Twitter Hours

36. Don’t spread yourself too thin

37. Build online relationships

38. Best times to post

39. ‘Piggyback’ on trending topics
• ‘Piggyback’ on trending topics

40. Imagery is important

41. Reach out to ‘influencers’

42. Think before you tweet

43. Social Media Tools
• Hootsuite https://hootsuite.com/ - Scheduling
• Buffer https://buffer.com/ - Scheduling
• Bitly https://bitly.com/ - Measurement
• Sprout Social https://sproutsocial.com/ - Measurement
• Buzzsumo http://buzzsumo.com/ - Post/Content Ideas
• GIPHY https://giphy.com/ - GIFs
• Canva https://www.canva.com/ - Graphics
• Twitter Advanced Search: https://twitter.com/search-advanced

44. Email: Dennis.Taylor@Begbies-Traynor.com