The Virtualization of Clouds - The New Enterprise Data Architecture Opportunity

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Watch full webinar here: https://bit.ly/3x7xVuR Organizations worldwide are adopting a variety of the public cloud service providers (i.e. AWS, Google, Microsoft) and each have a portfolio of storage, compute, network, and security options. All of which create significant challenges in managing a hybrid and multi-cloud enterprise architecture. Even worse is the impact to the governance and integration of data from the clouds and physical infrastructure to support the broad array of analytics and operational requirements. Can one public cloud provider meet all your needs today and in the future? How do you manage across multiple public and private clouds you have today and where your data exists? And, how would you manage and operate your multi-cloud and on-premises systems to gain value from your data in any of them? The Chief Research Officer at Ventana Research, Mark Smith, will expound the challenges and path ahead for virtualization and integration of your data and the clouds, setting an architectural path for best success.

Datos y análisis

The Virtualization of Clouds – The New
Enterprise Data Architecture Opportunity
Mark Smith
CEO & Chief Research Officer, Ventana Research

The Virtualization of Clouds
The New Enterprise Data
Architecture Opportunity
Fast Data Strategy Virtual Summit
@ventanaresearch In/ventanaresearch
blog.ventanaresearch.com
Mark Smith
CEO & Chief Research Officer
© 2021 Ventana Research

Virtualization
of Business and
Underlying
Systems has
Created New
Cloud
Computing
Challenges
© 2021 Ventana Research

Hybrid and Multi-Cloud Reality Today
© 2021 Ventana Research

Hybrid Cloud Computing and Virtualization Reality
© 2021 Ventana Research

Complexity in Today’s Cloud Computing Environment
© 2021 Ventana Research
Multitude of Clouds and Data come from:
• Legacy decisions
• Business applications
• Analytics and BI tools
• Custom applications (PaaS)

Data in Cloud Computing Today
© 2021 Ventana Research
86% expect
majority of
their data will
be in the cloud
33% have their
primary data
lake platform
in the cloud
99% expect to
use and
perform
analytics in
the cloud

Data Architecture for Hybrid Cloud Computing
Integration
• Provide access to silos of hybrid data
• Link multi-cloud data sources
Virtualization
• Simplify data architecture
• Enable analytics efficiencies
Governance
• Establish distributed operations
• Find methods for standardization
© 2021 Ventana Research

Five Steps for Enterprise Data Architecture Harmony
1. Unify Hybrid Clouds
2. Rationalize Architecture
3. Simplify Data Strategy
4. Govern Data Operations
5. Establish Data Virtualization
© 2021 Ventana Research

Mark Smith – CEO & Chief Research Officer
@marksmithVR
Passion: A digital technology enthusiast who loves the art and science of
research for educating and inspiring technology buyers and suppliers.
Expertise: Founder and head of research, Mark is responsible for the overall
business and research direction of the firm and specializes in all aspects of
Customer Experience across entire customer journey.
Experience: With over 30 years of experience and two decades as a technology
analyst, worked in technology industry as CMO, product marketing and
alliances at companies like Oracle, SAP and IRI Software.
Research: His research covers the full range of enterprise software and business
technology innovations including: AI & ML, analytics, big data, cloud
computing, collaboration, conversational computing, eXtended Reality, IoT,
and mobile technology.
Background: Mark was rated the 2011 software industry analyst of the year by
The Institute of Industry Analyst Relations (IIAR). Ranked as one of the top
ten technology influencers in 2012 by Human Resources Executive magazine.
© 2021 Ventana Research

© Copyright Denodo Technologies. All rights reserved
Unless otherwise specified, no part of this PDF file may be reproduced or utilized in any for or by any means, electronic or mechanical, including photocopying and microfilm,
without prior the written authorization from Denodo Technologies.

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Watch full webinar here: https://buff.ly/3P3l4oK Proper monitoring of an enterprise system is critical to understanding its capacity and growth, anticipating potential issues, and even understanding key ROI metrics. This also facilitates the implementation of policies and user access audits which are key to optimizing the resource utilization in an organization. Do you want to learn more about the new Denodo features for monitoring, auditing, and visualizing enterprise monitoring data? Join us for the session with Vijayalakshmi Mani, Data Engineer at Denodo, to understand how the new features and components help in monitoring your Denodo Servers and the resource utilizations and how to extract the most out of the logs that the Denodo Platform generates including FinOps information. Watch on-demand and Learn: - What is a Denodo Monitor and what’s new in it? - How to visualize the Denodo Monitor Information and use of Diagnostics & Monitoring Tool - Introduction to the new Denodo Dashboard - Demonstration on the Denodo Dashboard

Enterprise Monitoring and Auditing in Denodo

Denodo

Watch full webinar here: https://buff.ly/4bYOOgb With the rise of cloud-first initiatives and pay-per-use systems, forecasting IT costs has become a challenge. It's easy to start small, but it's equally easy to get skyrocketing bills with little warning. FinOps is a discipline that tries to tackle these issues, by providing the framework to understand and optimize cloud costs in a more controlled manner. The Denodo Platform, being a middleware layer in charge of global data delivery, sits in a privileged position not only to help us understand where costs are coming from, but also to take action, manage, and reduce them. Attend this session to learn: - The importance of FinOps in a cloud architecture. - How the Denodo Platform can help you collect and visualize key FinOps metrics to understand where your costs are coming from? - What actions and controls the Denodo Platform offers to keep costs at bay.

Lunch and Learn ANZ: Mastering Cloud Data Cost Control: A FinOps Approach

Denodo

Watch full webinar here: https://buff.ly/3wBhxYb In an increasingly distributed and complex data landscape, it is becoming increasingly difficult to govern and secure data effectively throughout the enterprise. Whether it be securing data across different repositories or monitoring access across different business units, the proliferation of data technologies and repositories across both on-premises and in the cloud is making the task unattainable. The challenge is only made greater by the ongoing pressure to offer self-service data access to business users. Watch on-demand and learn: - How to use a logical data fabric to build an enterprise-wide data access role model. - Centralise security when data is spread across multiple systems residing both on-premises and in the cloud. - Control and audit data access across different regions.

Achieving Self-Service Analytics with a Governed Data Services Layer

Denodo

Watch full webinar here: https://buff.ly/3UXy0A2 It should be no surprise that Generative AI will have a profound impact to data management in years to come. Much like other areas of the technology sector, the opportunities presented by GenAI will accelerate our efforts around all aspects of data management, including self-service, automation, data governance and security. On the other hand, it is also becoming clearer that to unleash the true potential of AI assistants powered by GenAI, we need novel implementation strategies and a reimagined data architecture. This presents an exhilarating yet challenging future, demanding innovative thinking and methodologies in data management. Join us on this webinar to learn about: - The opportunities and challenges presented by GenAI today. - Exploiting GenAI to democratize data management. - How to augment GenAI applications with corporate data and knowledge. - How to get started.

What you need to know about Generative AI and Data Management?

Denodo

Watch full webinar here: https://buff.ly/48rpLQ3 Join us for an enlightening webinar, "Mastering Data Compliance in a Dynamic Business Landscape," presented by Denodo Technologies and W5 Consulting. This session is tailored for business leaders and decision-makers who are navigating the complexities of data compliance in an ever-evolving business environment. This webinar will focus on why data compliance is crucial for your business. Discover how to turn compliance into a competitive advantage, enhancing operational efficiency and market trust. We'll also address the risks of non-compliance, including financial penalties and the loss of customer trust, and provide strategies to proactively overcome these challenges. Key Takeaways: - How can your business leverage data management practices to stay agile and compliant in a rapidly changing regulatory landscape? - Keys to balancing data accessibility with security and privacy in today's data-driven environment. - What are the common pitfalls in achieving compliance with regulations like GDPR, CCPA, and HIPAA, and how can your business avoid them? We will go beyond the technical aspects and delve into how you can strategically position your organization in the realm of data management and compliance. Learn how to craft a data compliance strategy that aligns with your business goals, enhances operational efficiency, and builds stakeholder trust.

Mastering Data Compliance in a Dynamic Business Landscape

Denodo

Watch full webinar here: https://buff.ly/3OCQvGk In this session, Denodo Sales Engineer, Yik Chuan Tan, will guide you through the art of delivering a compelling demo of the Denodo Platform with Denodo Demo Lite. Watch to uncover the significant functionalities that set Denodo apart and learn how to effectively win over potential customers. In this session, we will cover: Understanding the Denodo Platform & Tailoring Your Demo to Prospect Needs: By gaining a comprehensive understanding of the Denodo Platform, its architecture, and how it addresses data management challenges, you can customize your demo to align with the specific needs and pain points of your prospects, including: - seamless data integration with real-time access - data security and governance - self-service data discovery - advanced analytics and reporting - performance optimization scalability and deployment Watch this Denodo demo session and acquire the skills and knowledge necessary to captivate your prospects. Whether you're a seasoned technical professional or new to the field, this session will equip you with the skills to deliver compelling demos that lead to successful conversions.

Denodo Partner Connect: Business Value Demo with Denodo Demo Lite

Denodo

Watch full webinar here: https://buff.ly/3wdI1il As organizations compete in new markets and new channels, business data requirements include new data platforms and applications. Migration to the cloud typically adds more distributed data when operations set up their own data platforms. This spreads important data across on-premises and cloud-based data platforms. As a result, data silos proliferate and become difficult to access, integrate, manage, and govern. Many organizations are using cloud data platforms to consolidate data, but distributed environments are unlikely to go away. Organizations need holistic data strategies for unifying distributed data environments to improve data access and data governance, optimize costs and performance, and take advantage of modern technologies as they arrive. This TDWI Expert Panel will focus on overcoming challenges with distributed data to maximize business value. Key topics this panel will address include: - Developing the right strategy for your use cases and workloads in distributed data environments, such as data fabrics, data virtualization, and data mesh - Deciding whether to consolidate data silos or bridge them with distributed data technologies - Enabling easier self-service access and analytics across a distributed data environment - Maximizing the value of data catalogs and other data intelligence technologies for distributed data environments - Monitoring and data observability for spotting problems and ensuring business satisfaction

Expert Panel: Overcoming Challenges with Distributed Data to Maximize Busines...

Denodo

Watch full webinar here: https://buff.ly/3UE5K5l The ability to recognize and flag sensitive information within corporate datasets is essential for compliance with emerging privacy laws, for completing a privacy impact assessment (PIA) or data subject access request (DSAR), and also for cyber-insurance compliance. During this session, we will discuss data privacy laws, the challenges they present, and how they can be applied with modern tools. Join us for the session driven by Mark Rowan, CEO at Data Sentinel, and Bhavita Jaiswal, SE at Denodo, who will show how a data classification engine augments Data Catalog to support data governance and compliance objectives. Watch on-demand & Learn: - Changing landscape of data privacy laws and compliance requirements - How to create a data classification framework - How Data Sentinel classifies data and this can be integrated into Denodo - Using the enhanced data classifications via consuming tools such as Data Catalog and Power BI

Drive Data Privacy Regulatory Compliance

Denodo

Watch full webinar here: https://buff.ly/3OETC08 По данным аналитической компании Gartner, "к 2022 году 60% предприятий включат виртуализацию данных в качестве основного метода доставки данных в свою интеграционную архитектуру". Компания Gartner назвала Denodo лидером в Магическом квадранте 2020 года по инструментам интеграции данных. В ходе этого 1,5-часового занятия вы узнаете, как виртуализация данных революционизирует бизнес и ИТ-подход к доступу, доставке, потреблению, управлению и защите данных, независимо от возраста вашей технологии, формата данных или их местонахождения. Эта зрелая технология устраняет разрыв между ИТ и бизнес-пользователями и обеспечивает значительную экономию средств и времени. **ФОРМАТ Онлайн-семинар продолжительностью 1 час 30 минут. Благодаря записи вы можете выполнять упражнения в своем собственном темпе. **ДЛЯ КОГО ЭТОТ СЕМИНАР? ИТ-менеджеры / архитекторы Специалисты по анализу данных / аналитики CDO **СОДЕРЖАНИЕ В программе: введение в суть виртуализации данных, примеры использования, реальные примеры из практики клиентов и демонстрация возможностей платформы Denodo Platform: Интеграция и предоставление данных быстро и легко с помощью платформы Denodo Platform 8.0 Оптимизатор запросов Denodo предоставляет данные в режиме реального времени, по запросу, даже для очень больших наборов данных Выставлять данные в качестве "сервисов данных" для потребления различными пользователями и инструментами Каталог данных: Открывайте и документируйте данные с помощью нашего Каталога данных пространства для самостоятельного доступа к данным. Виртуализация данных играет ключевую роль в управлении и обеспечении безопасности данных в вашей организации **ПОВЕСТКА Введение в виртуализацию данных Примеры использования и примеры из практики клиентов Архитектура - Управление и безопасность Производительность Демо Следующие шаги: как самостоятельно протестировать и внедрить платформу Интерактивная сессия вопросов и ответов

Знакомство с виртуализацией данных для профессионалов в области данных

Denodo

Watch full webinar here: https://buff.ly/41Zf31D Despite recent and evolving technological advances, the vast amounts of data that exist in a typical enterprise is not always available to all stakeholders when they need it. In modern enterprises, there are broad sets of users, with varying levels of skill sets, who strive to make data-driven decisions daily but struggle to gain access to the data needed in a timely manner. Join our webinar to learn how to: - Unlock the Power of Your Data: Discover how data democratization can transform your organization by giving every user access to the data they need, when they need it. - Say 'Goodbye' to Data Fragmentation: Learn practical strategies to break down data silos and foster a more collaborative and efficient data environment. - Realize the Full Potential of Your Data: Hear success stories about industry leaders who have embraced data democratization and witnessed tangible results.

Data Democratization: A Secret Sauce to Say Goodbye to Data Fragmentation

Denodo

Denodo Partner Connect - Technical Webinar - Ask Me Anything

Denodo

Watch full webinar here: https://buff.ly/3SnH5QY 2023 is coming to an end where organisations dependency on trusted, accurate, secure and contextual data only grows more challenging. The perpetual aspect in seeking new architectures, processes, organisational team structures to "get the business their data" and reduce the operating costs continues unabated. While confidence from the business in what "value" is being derived or "to be" delivered from these investments in data, is being heavily scrutinised. 2023 saw significant new releases from vendors, focusing on the Data Fabric. At this session we will look at these topics and key takeaways for 2023, including; - Data management and data integration market highlights for 2023 - Key achievements for Denodo in their journey as a leader in this market - A few case studies from Australian organisations in how they are delivering strategic business value through Denodo's Data Fabric platform and what they have been doing differently

Lunch and Learn ANZ: Key Takeaways for 2023!

Denodo

Watch full webinar here: https://buff.ly/3S4Y49o A little over a year ago, we would not have expected the disruptions caused by the rise of Generative AI. If 2023 was a groundbreaking year for AI, what will 2024 bring? More importantly, what can you do now to take advantage of these trends and ensure you are future-proof? For example: - Generative AI will become more powerful and user-friendly, enabling novel and realistic content creation and automation. - Data Architectures will need to adapt to feed these powerful new models. - Data ecosystems are moving to the cloud, but there is a growing need to maintain control of costs and optimize workloads better. Join us for a discussion on the most significant trends in the Data & AI space, and how you can prepare to ride this wave!

It’s a Wrap! 2023 – A Groundbreaking Year for AI and The Way Forward

Denodo

Watch full webinar here: https://buff.ly/3O7rd2R Afin d’être conformes au RGPD, les entreprises ont besoin d'avoir une vue d'ensemble sur toutes leurs données et d'établir des contrôles de sécurité sur toute l'infrastructure. La virtualisation des données de Denodo permet de rassembler les multiples sources de données, de les rendre accessibles à partir d'une seule couche, et offre des capacités de monitoring pour surveiller les changements. Pour cela, Square IT Services a développé pour l’un de ses grands clients français prestigieux dans le secteur du luxe une interface utilisateur ergonomique qui lui permet de consulter les informations personnelles de ses clients, vérifier leur éligibilité à pratiquer leur droit à l'oubli, et de désactiver leurs différents canaux de notification. Elle dispose aussi d'une fonctionnalité d'audit qui permet de tracer l'historique des opérations effectuées, et lui permet donc de retrouver notamment la date à laquelle la personne a été anonymisée. L'ensemble des informations remontées au niveau de l'application sont récupérées à partir des APIs REST exposées par Denodo. Dans ce webinar, nous allons détailler l’ensemble des fonctionnalités de l’application DPO-Cockpit autour d’une démo, et expliquer à chaque étape le rôle central de Denodo pour réussir à simplifier la gestion du RGPD tout en étant compliant. Les points clés abordés: - Contexte client face aux enjeux du RGPD - Défis et challenges rencontrés - Options et choix retenu (Denodo) - Démarche: architecture de la solution proposée - Démo de l'outil: fonctionnalités principales

Quels sont les facteurs-clés de succès pour appliquer au mieux le RGPD à votr...

Denodo

Watch full webinar here: https://buff.ly/48zzN2h In an increasingly distributed and complex data landscape, it is becoming increasingly difficult to govern and secure data effectively throughout the enterprise. Whether it be securing data across different repositories or monitoring access across different business units, the proliferation of data technologies and repositories across both on-premises and in the cloud is making the task unattainable. The challenge is only made greater by the ongoing pressure to offer self-service data access to business users. Tune in and learn: - How to use a logical data fabric to build an enterprise-wide data access role model. - Centralise security when data is spread across multiple systems residing both on-premises and in the cloud. - Control and audit data access across different regions.

Lunch and Learn ANZ: Achieving Self-Service Analytics with a Governed Data Se...

Denodo

Watch full webinar here: https://buff.ly/4aAi0cS Organizations continue to collect mounds of data and it is spread over different locations and in different formats. The challenge is navigating the vastness and complexity of the modern data ecosystem to find the right data to suit your specific business purpose. Data is an important corporate asset and it needs to be leveraged but also protected. By adopting an alternate approach to data management and adapting a logical data architecture, data can be democratized while providing centralized control within a distributed data landscape. The web-based Data Catalog tool acts as a single access point for secure enterprise-wide data access and governance. This corporate data marketplace provides visibility into your data ecosystem and allows data to be shared without compromising data security policies. Catch this live webinar to understand how this approach can transform how you leverage data across the business: - Empower the knowledge worker with data and increase productivity - Promote data accuracy and trust to encourage re-use of important data assets - Apply consistent security and governance policies across the enterprise data landscape

How to Build Your Data Marketplace with Data Virtualization?

Denodo

Watch full webinar here: https://buff.ly/3vhzqL5 Join our exclusive webinar series designed to empower credit unions with transformative insights into the untapped potential of data. Explore how data can be a strategic asset, enabling credit unions to overcome challenges and foster substantial growth. This webinar will delve into how data can serve as a catalyst for addressing key challenges faced by credit unions, propelling them towards a future of enhanced efficiency and growth.

Webinar #2 - Transforming Challenges into Opportunities for Credit Unions

Denodo

Watch full webinar here: https://buff.ly/48A4Yu1 Data catalogs are increasingly important in any modern data-driven organization. They are essential to manage and make the most of the huge amount of data that any organization uses. As this information is continuously growing in size and complexity, data catalogs are key to providing Data Discovery, Data Governance, and Data Lineage capabilities. Join us for the session driven by David Fernandez, Senior Technical Account Manager at Denodo, to review the latest features aimed at improving the usability of the Denodo Data Catalog. Watch on-demand & Learn: - Enhanced search capabilities using multiple terms. - How to create workflows to manage internal requests. - How to leverage the AI capabilities of Data Catalog to generate SQL queries from natural language.

Enabling Data Catalog users with advanced usability

Denodo

Watch full webinar here: https://buff.ly/3vjrn0s The purpose of the Denodo Platform 8.0 Certified Architect Associate (DEN80EDUCAA) exam is to provide organizations that use Denodo Platform 8.0 with a means of identifying suitably qualified data architects who understand the role and position of the Denodo Platform within their broader information architecture. This exam covers the following technical topics and subject areas: - Denodo Platform functionality, including - Governance and metadata management - Security - Performance optimization - Caching - Defining Denodo Platform use scenarios Along with some sample questions, a Denodo Sales Engineer will help you prepare for exam topics and ace the exam. Join us now to start your journey toward becoming a Certified Denodo Architect Associate!

Denodo Partner Connect: Technical Webinar - Architect Associate Certification...

Denodo

Watch full webinar here: https://buff.ly/3NLMSNM El Generative AI y los Large Language Models (LLMs), encabezados por GPT de OpenAI, han supuesto la mayor revolución en el mundo de la computación de los últimos años. Pero ¿Cómo afectan realmente a la gestión de datos? ¿Reemplazarán los LLMs al profesional de la gestion de datos? ¿Cuánto hay de mito y cuánto de realidad? En esta sesión revisaremos: - Que es la Generative AI y por qué es importante para la gestión de datos - Presente y futuro de aplicación de genAI en el mundo de los datos - Cómo preparar tu organización para la adopción de genAI

GenAI y el futuro de la gestión de datos: mitos y realidades

Denodo

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Enterprise Monitoring and Auditing in Denodo

Lunch and Learn ANZ: Mastering Cloud Data Cost Control: A FinOps Approach

Achieving Self-Service Analytics with a Governed Data Services Layer

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Mastering Data Compliance in a Dynamic Business Landscape

Denodo Partner Connect: Business Value Demo with Denodo Demo Lite

Expert Panel: Overcoming Challenges with Distributed Data to Maximize Busines...

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Знакомство с виртуализацией данных для профессионалов в области данных

Data Democratization: A Secret Sauce to Say Goodbye to Data Fragmentation

Denodo Partner Connect - Technical Webinar - Ask Me Anything

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It’s a Wrap! 2023 – A Groundbreaking Year for AI and The Way Forward

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GenAI y el futuro de la gestión de datos: mitos y realidades

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This project aims to predict whether a loan application will be approved or denied based on various factors such as applicant's income, credit score, loan amount, etc. Using a dataset containing historical loan application data, we employed machine learning algorithms to build a predictive model. The model was trained on features such as applicant's income, credit history, loan amount, loan term, and others. After training the model, we evaluated its performance using metrics like accuracy, precision, recall, and F1 score. The insights from this project can help financial institutions streamline their loan approval process and make informed decisions. Visit for more information: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/

Predicting Loan Approval: A Data Science Project

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The Virtualization of Clouds - The New Enterprise Data Architecture Opportunity

2. The Virtualization of Clouds – The New Enterprise Data Architecture Opportunity Mark Smith CEO & Chief Research Officer, Ventana Research

3. The Virtualization of Clouds The New Enterprise Data Architecture Opportunity Fast Data Strategy Virtual Summit @ventanaresearch In/ventanaresearch blog.ventanaresearch.com Mark Smith CEO & Chief Research Officer © 2021 Ventana Research

9. Complexity in Today’s Cloud Computing Environment © 2021 Ventana Research Multitude of Clouds and Data come from: • Legacy decisions • Business applications • Analytics and BI tools • Custom applications (PaaS)

10. Data in Cloud Computing Today © 2021 Ventana Research 86% expect majority of their data will be in the cloud 33% have their primary data lake platform in the cloud 99% expect to use and perform analytics in the cloud

11. Data Architecture for Hybrid Cloud Computing Integration • Provide access to silos of hybrid data • Link multi-cloud data sources Virtualization • Simplify data architecture • Enable analytics efficiencies Governance • Establish distributed operations • Find methods for standardization © 2021 Ventana Research

12. Five Steps for Enterprise Data Architecture Harmony 1. Unify Hybrid Clouds 2. Rationalize Architecture 3. Simplify Data Strategy 4. Govern Data Operations 5. Establish Data Virtualization © 2021 Ventana Research

13. Mark Smith – CEO & Chief Research Officer @marksmithVR Passion: A digital technology enthusiast who loves the art and science of research for educating and inspiring technology buyers and suppliers. Expertise: Founder and head of research, Mark is responsible for the overall business and research direction of the firm and specializes in all aspects of Customer Experience across entire customer journey. Experience: With over 30 years of experience and two decades as a technology analyst, worked in technology industry as CMO, product marketing and alliances at companies like Oracle, SAP and IRI Software. Research: His research covers the full range of enterprise software and business technology innovations including: AI & ML, analytics, big data, cloud computing, collaboration, conversational computing, eXtended Reality, IoT, and mobile technology. Background: Mark was rated the 2011 software industry analyst of the year by The Institute of Industry Analyst Relations (IIAR). Ranked as one of the top ten technology influencers in 2012 by Human Resources Executive magazine. © 2021 Ventana Research

14. © Copyright Denodo Technologies. All rights reserved Unless otherwise specified, no part of this PDF file may be reproduced or utilized in any for or by any means, electronic or mechanical, including photocopying and microfilm, without prior the written authorization from Denodo Technologies.

The Virtualization of Clouds - The New Enterprise Data Architecture Opportunity

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The Virtualization of Clouds - The New Enterprise Data Architecture Opportunity