Презентация Андрея Коваля, Deputy Managing Director Isobar Moscow, на Izmeni Soznanie 2017
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Тема: "Блогеры: от заката до рассвета" 26 мая 2017 года, Izmeni Soznanie 2017, Таиланд
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Презентация Андрея Коваля, Deputy Managing Director Isobar Moscow, на Izmeni Soznanie 2017
- 2. MONEY IS A POWER. POWER IS A MONEY »» COOLIO, rap singer
- 4. SASHA SPILBERG, blogger made a speech in Russia State Duma May 2017
- 5. Russian government following brands realized necessity of building relationships with key opinion leaders in digital. NEW POWER. NEW MONEY.
- 6. Here comes the question
- 7. BLOGGERS ARE DRIVING SALES. Among consumers between the ages of 18-34, blogs ranked as the most important source of information to make buying decisions. Source:corporate-eye.com
- 8. they reach millions and make people do things
- 9. +20%Influencer advertising market is growing faster that overall digital. Source:ЭкономикаРунета+DANRussia2016 estimate
- 10. But still doing advertising with bloggers is COMPLICATED.
- 11. PEOPLE HATE ADS BLOGGERS EMBARESSED Especially when bloggers make it by brands briefs. And make excuse to fans or claim it as “advertising” CLIENT DON’T UNDERSTAND What ad will create hype or become another «зашквар»
- 12. we have to change the way we work once again
- 13. Seems to be a word of the year in advertising and brand marketing.
- 15. We are a leading global digital agency that delivers transformation through the creation of inspirational digital marketing, ecosystems and products.
- 16. Buildingengagingbrandstories andexperiences. DigitalMarketing DigitalEcosystems Constructingholisticsystemsthat definebusinessesandbrands. DigitalProducts Creatingnewofferingsthat generatevalue. Enabling Brand Commerce Solutions Weunlockthedigitalpotentialoforganisations.
- 17. that means influencer marketing is transforming too
- 18. Buildingengagingbrandstories andexperiences. DigitalMarketing DigitalEcosystems Constructingholisticsystemsthat definebusinessesandbrands. DigitalProducts Creatingnewofferingsthat generatevalue. Fromadsandintegrations tocontent co-creation Fromactivationsandplacements tocrossmedia campaigns Fromusingasmediachannel tocreatingproductsand businesstogether Enabling Brand Commerce Solutions ofinfluencermarketinganwayshowbrandsworkwithit
- 19. 3 simple advices to do cool things with bloggers and make more money now
- 20. UNDERSTAND ENVIRONMENT LISTEN TO BLOGGERS We are making content and stories, not ads. They know their audience better. Respect it. EXPERIMENT WITH CONTENT Brands are source of new opportunities. So give it.
- 21. let’s start now.