The acquisition marketing puzzle most fail to complete is about 3 key aspects of growth marketing often missed by very good channel acquisition managers: Mission, Insights and Agility. Grab tangible takeaways and actionable ideas to help add rocket-fuel to your acquisition marketing campaigns.
Deck from Turing Festival, Edinburgh, August 2016.
68. I believe by creating a landing page for each
FB audience type,
Conversion rate can increase
Because we can target mums, dads and
grandparents with relevant copy and
visuals and break down their key concerns
and barriers
75. Outcomes & learnings:
landing page for mums increased conversion rate on the
mum’s fb campaign by 20%. Do more lps for mums!
Next steps:
1. Try more variations of the mum’s lp
2. Test dad’s and grandparent’s lp