2. My identity and make up is that of a fighter.
Who will make it at all odds. I come from a
mother who is an immigrant who has
overcome so much and instilled that
relentless ferocity in me. With a background
in sports, I am very even keeled, discipline,
and cool under pressure.
With this fearless attitude and willingness to
listen and lear I’ve been setup with all the
tools to succeed. I’ve been put on this earth
to do great things and I plan on doing at all
cost. I will change music in way it hasn’t
been done before. Making more money
independently than ever and going back to
developing superstars. Moving more into
the streaming age but including jails and
prisons worldwide. I have a lot of plans.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Public Relations Spec.
• Talent Directors
BRAND ARCHETYPE-
I am a creator, so I’m very creative and witty.
Being innovative and different is my strong
suite. Although a little scatter brained and not
focused to finish my tasks and stay focused I’m
usually partnered with a very organized and by
book person who keep me on tasks and on the
mark with dates.
[Record Label Exec.] for [Music Industry/Urban Market]
Picture Relevant
to Your Industry
Goes Here
4. [Upper Management/Middle Class of PEOPLE]
TARGET AUDIENCE
Nicole Chiaramonte
Outreach Plan:
• I will complete my resume and proceed to connect via
linked in.
• I will also, send my email to the email provided on her
linked in page.
• I will follow up within a week of initial contact.
PROFILE
PICTURE
[Tech Recruiting] at [Spotify]
Sara Kantathavorn
Outreach Plan:
• Apply to link and job posting.
• Look to connect via linked in.
• Send resume via email and twitter .
PROFILE
PICTURE [Global Head Of Talent
Development] at [Apple
Music]
Kelli Johnson Outreach Plan:
• Connect via LinkedIn and send over resume.
• Send resume over to Kelli and email her.
• Apply to job listing.
PROFILE
PICTURE [Recruiter] at [Amazon
Entertainment]
5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Specific goal you want to achieve in short term.
‣ Get hired to a DSP and work on a marketing
and or public relations team with artist I’ve
always listened to.
Mid Term: (YEAR)
• Specific goal you want to achieve in mid term.
‣ Become a manager and or director of a
management team and oversee campaign for
a label and flagship artist.
Long Term: (YEAR)
• Specific goal you want to achieve in long term.
‣ Become the director of management and or
streaming at a company. Also, have my own
label and create a superstar star artist.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
SEO
SOFT
HARD
Novice / Adept / Expert
Google Ads Novice / Adept / Expert
Communication Novice / Adept / Expert
Manage Novice / Adept / Expert
Data Assessment
SOFT
HARD
Novice / Adept / Expert
Digital Marketing Novice / Adept / Expert
Talent Scouting Novice / Adept / Expert
Relatability Novice / Adept / Expert
7. I help __artist____ do ___the
unthinkable____ by ___letting numbers lead
us to the promise land____.
[WHO?] [WHAT?] [HOW?]
PROMISE
8. CREDENTIALS
Work Experience:
• Wraith Studios, Cash Clay Beats Mix
Engineer, Lead Engineer at studio.
• Writer, Philthy Rich, Lead writer, producer
and author on songs. In charge of song
direction
Education:
• African American Student Union
• Music Business, B.S., Full Sail University (2024. YEAR)
Leadership Roles:
• Captain of JUCO football team. Learned
great leadership from this.
• Supervisor at Ricoh (Fortune 500
company)
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Marcus Fremont
Industry Experience:
• Channel 9 News Editor
• ESPN Editor Producer
Education:
• Fullsail BA Film
• Fullsail Masters Journalism
Leadership Experience:
• Preditor leads projects and chooses what pieces to
work on.
• Lead editor in his department
Skills and Proficiencies:
• Adobe Premiere Certified- 0 endorsements
• Final Cut Pro – 0 endorsements
• Photoshop- 0 endorsements
Derek Koudou-Boyd
Overall Online Presence:
• How many connections? 500, banner image
customized? no, professionalism of headshot? no, how
detailed is the profile? Not at all, published articles?
Yes, about him winning 2 emmy awards, active on
other social media? Not very much., is their LinkedIn
URL customized? No, its not
• Grade: Poor, Average, or Superior?, 75 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Wraith Studios 6 years
Education:
• Music Business Fullsail BA
• FIRST Recording Arts Cert
Leadership Experience:
• Supervisor @ Ricoh Tech.
• Logistics Dist. @ NuYou Tech
Skills and Proficiencies:
• Logic Pro X- 5 endorsements
• Pro Tools- 5 endorsements
• Songwriting- 2 endorsements
Overall Online Presence:
• How many connections?,91 banner image
customized? No, professionalism of headshot?No, how
detailed is the profile? Not very, published articles? No,
active on other social media? No, is their LinkedIn URL
customized? No
• Grade: Poor, Average, or Superior?, 30 out of 100
10. BRAND POSITION
The target audience for me would be whoever the
particular artist I am working with target audience
is. Working with me we will maximize the artist
reach and add to what they have going on.
“NICKNAME?”
11. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ SXSW March 1-22nd
• Name of event or professional organization
‣ A3C October 1-13th
• Name of event or professional organization
‣ ASCAP Modern Festival
Digital Marketing
• Primary Content: I will create trendsetting content. Tapping
into the teenage market from 13-19. A lot of dances and
challenges as well as videos clipped at the key parts.
• Primary Tools: I will use all of my social media platforms to
engage with my audience. Especially twitter and Instagram.
• Website: I will publish it online and work towards more
outside sources picking up my content.
Picture of You
Goes Here
12. PROFESSIONAL DEVELOPMENT
Mentor
• Sed Neily, former manager of Blood Raw, Slick Pulla, and Young
Jeezy. Even managed October London and went on to become a
major player in Songwriting placing and selling songs.
Formal Education
• Full Sail Music Business BA Degree (August 2024)
• First Inst. Recording Arts Cert. (Graduated Sept. 2016)
Technical Skills
• Data Analysis- Definitely need to learn this as this is the
primary step in marketing now days with everything
being digital.
• Writing- A strong suit of mine, so not much of a gap
here but still learning the verbiage and terminology is
something I will have to figure out from doing.
Soft Skills
• Teamwork- Being involved in sports all my life its something
I've mastered and understand is the key to success. No one
has ever been successful alone.
• Leadership- Being the captain of my college team has given
me the leadership experience needed that has transferred
with me all through life.
• Adaptability- Life in generally has always kept me on my
toes and taught me to roll with the punches.
13. Derek Koudou-Boyd
You know marketing and exposure? Well, what I do will get you in front of
the masses. In fact, look at some of the artist I’ve worked with and some of
the campaigns I’ve done that have generated 100,000’s of views with no
budget.
“
Picture of You
Goes Here
14. REFERENCES
Marcus Fremont - producer/editor - ESPN | linkedin. (n.d.). Retrieved February 6, 2023, from https://www.linkedin.com/in/marcus-fremont-010b111b3
11-2021.00 - marketing managers. O*NET OnLine. (n.d.). Retrieved February 6, 2023, from https://www.onetonline.org/link/summary/11-2021.00
About Us. Seminole Careers. (n.d.). Retrieved February 6, 2023, from https://shrss-
seminole.icims.com/jobs/47238/job?utm_source=indeed_integration&iis=Job%2BBoard&iisn=Indeed&indeed-apply-
token=73a2d2b2a8d6d5c0a62696875eaebd669103652d3f0c2cd5445d3e66b1592b0f
Music Marketing Jobs | Glassdoor. (n.d.). Retrieved February 6, 2023, from https://www.glassdoor.com/Job/music-marketing-jobs-SRCH_KO0,15.htm
Summer Internship, product marketing MBA: Music mission (US) job in New York, NY at Spotify. ZipRecruiter. (n.d.). Retrieved February 6, 2023, from
https://www.ziprecruiter.com/ojob/04MM5PrMQcC3Q0Tz-XqM8w.--Mnz--sSVk?lvk=04MM5PrMQcC3Q0Tz-XqM8w.--Mnz--sSVk
Nicole Chiaramonte - Senior recruiter - spotify | linkedin. (n.d.). Retrieved February 6, 2023, from https://www.linkedin.com/in/nicolechiaramonte
Kelli Johnson - technical recruiter - amazon music | linkedin. (n.d.). Retrieved February 6, 2023, from https://www.linkedin.com/in/kelli-johnson-
Sara Kantathavorn - head of Global Talent Development - LinkedIn. (n.d.). Retrieved February 6, 2023, from https://www.linkedin.com/in/sarakantathavorn
