We called 99 Seattle agencies to learn how they're making and using video. Our findings include: - The top reasons agencies recommend using video - How agencies produce videos on behalf of their clients - How much do agencies spend producing videos - The kinds of videos they make and how they're being used ...and more

1. How are Seattle Agencies
making and using video?
VideoIgniter.com

2. We called 99 Seattle Agencies and learned…
The top reasons agencies recommend using video.
How agencies produce videos on behalf of their clients.
The types of videos they’re making & how they’re used.
What stops agencies from making more video content?
How much do agencies spend producing videos?
(37 of them talked to us)
VideoIgniter.com

3. VideoIgniter.com
The top 5 reasons agencies recommend using video as a medium:
Special mentions:
Improved Search Ranking Brand Awareness Concisely explains complicated things
Conveying Emotion
Short attention spans; people prefer watching videos over reading
Video has a strong engagement rate
Great for storytelling
Video is the medium shared most often

4. VideoIgniter.com
11%
19%
69%
All video production is done in house
How do agencies make videos for their clients?
Agencies who use in house talent and
partner with studios to produce videos
All video production is outsourced
to a studio partner

5. VideoIgniter.com
What are the videos used for?
Advertising
Internal Communications
Educational Sales Material
Landing Pages
Education

6. VideoIgniter.com
11%
17%
22%
50%
Agencies which produce an even
mix of animations & live action videos
Agencies which mostly
produce live action videos
What kinds of videos are agencies making on behalf of their clients?
Agencies which mostly produce
smartphone & *UGC video campaigns
Agencies which mostly produce
animations & motion graphics
*UGC = User Generated Content

7. VideoIgniter.com
Many agencies expressed interest in utilizing video more often.
Here’s what they say is holding back their ability to do more:
The production process is too slow &
a major hassle. Project deadlines are
usually very short & the feedback/
review/approval process is too long.
Clients are still shifting
their understanding of the
ROI from TV to online video.
It’s faster & cheaper
to make short videos
for Vine & Instagram
Production costs
are unpredictable
Production costs are too high/
clients can’t budget for it

8. VideoIgniter.com
What do agencies pay to produce:
Animations/Motion Graphics
Live Action Videos ————————————————————
————————————————————
$500
$0
Filmed on
smartphones
$500,000
$50,000
Most pay
$5,000 - $125,000
Most pay
$5,000 - $35,000
Companies using
Video Igniter pay
this much for
custom videos

9. VideoIgniter.com
When you want to speed up production timelines and lower your cost of producing
custom animations, create an account @ VideoIgniter.com/Welcome.php & upload
your creative spec to get started.
VideoIgniter.com offers computer animation services to agencies and businesses
through a web app designed to simplify production and lower your production costs.