Lean Startup Circle Ramallah 2012 10-18
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![About LUXr
LUXr’s mission is to educate early-stage entrepreneurs on
effective practices to deliver products that customers want,
need and love to buy.
Residency Core Workshops Advising
Curriculum
8 weeks to Learning products Core concepts and Coaching &
awesome for for accelerators & hands-on activities guidance for teams
early-stage teams. startup teams. for everyone. going at lightspeed.
LUXr • 3435 Cesar Chavez
San Francisco, CA • 94110
info@luxr.co • http://luxr.co • twitter: @luxrco
Janice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]
Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]
Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]
LUXR.CO AUGUST 2012](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Lean Startup Circle Ramallah 2012 10-18
- 1. Tristan Kromer LUXr.co @TriKro
- 2. About LUXr LUXr’s mission is to educate early-stage entrepreneurs on effective practices to deliver products that customers want, need and love to buy. Residency Core Workshops Advising Curriculum 8 weeks to Learning products Core concepts and Coaching & awesome for for accelerators & hands-on activities guidance for teams early-stage teams. startup teams. for everyone. going at lightspeed. LUXr • 3435 Cesar Chavez San Francisco, CA • 94110 info@luxr.co • http://luxr.co • twitter: @luxrco Janice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ] Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ] Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ] LUXR.CO AUGUST 2012
- 3. Disclaimer I am not an expert in your business. Only you can be the expert in your business. My job is: • to ask the unasked questions; • to challenge assumptions; • and give you tools to succeed.
- 4. Steve Blank
- 5. Don’t go to market,! maximize learning" Learn" Execute" P/MF"
- 6. Don’t go to market,! maximize learning" Learn" Execute" P/MF"
- 7. Don’t go to market,! maximize learning" Learn" Execute" P/MF"
- 8. Don’t go to market,! maximize learning" Learn" Execute" P/MF"
- 10. Eric Ries
- 12. Cash on Hand = Runway Burn Rate
- 13. Time ≠ Learning
- 14. = Learning
- 15. Two Year Runway One Year Iterations
- 16. One Month Runway Two Year Runway > One Day One Year Iterations Iterations
- 17. Cash on Hand = Runway Burn Rate
- 18. # of iterations = Runway
- 26. Janice Fraser LUXr.co
- 29. product
- 30. product UI
- 31. product UI
- 33. Tools for Good or Evil
- 37. Ash Maurya
- 39. BEHAVIORS Gets SMS from kids “Pick me up!” Has a housekeeper once a week Complains “I feel overwhelmed” Orders take-out 3 nights/wk Calls to remind husband for errands DEMOGRAPHICS NEEDS & GOALS Married, 2 kids Help coordinating errands, manage kids, keep things running Working mom Have time for herself Household income is $15k / year Feel like she has life under control 34 years old “to clone herself” Lives in Walnut Creek, works in San Jose
- 43. MVP Examples
- 47. I will shop with you!
- 49. Pocket God, 2009
- 50. Pocket God
- 51. Pocket God Sales
- 53. Tristan Kromer LUXr.co @TriKro
- 54. About LUXr LUXr’s mission is to educate early-stage entrepreneurs on effective practices to deliver products that customers want, need and love to buy. Residency Core Workshops Advising Curriculum 8 weeks to Learning products Core concepts and Coaching & awesome for for accelerators & hands-on activities guidance for teams early-stage teams. startup teams. for everyone. going at lightspeed. LUXr • 3435 Cesar Chavez San Francisco, CA • 94110 info@luxr.co • http://luxr.co • twitter: @luxrco Janice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ] Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ] Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ] LUXR.CO AUGUST 2012
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- How do we learn? Build measure learn!\n
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- This is not learning.\nOur job is learn about the human being, in a certain context, with a problem.\n\n
- This is not learning.\n
- This is learning.\n
- Our job is learn about the human being, in a certain context, with a problem.\n...before we run out of money.\n
- How do we learn? Build measure learn!\n
- How do we learn?\nGo backwards!\n
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- Your job as a startup is to find out what’s in the box.\n
- How do we learn? \nUser Experience\nThis is my understanding of user experience.\n
- How do we learn? \nUser Experience\nThis is my understanding of user experience.\n
- How do we learn? \nUser Experience\nThis is my understanding of user experience.\n
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- We have many tools. The tools are not important.\n
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- Bolt Creative’s Dave Castelnuevo and freelance artist Allan Dye.\n\nThey finished the game, submitted it to Apple on Jan. 3, and then saw it appear on the App Store on Jan. 9. A half-dozen fans reviewed it and offered valuable feedback. Some said it was fun for five minutes and then got boring.\n\nAt the peak, Pocket God was selling about 18,000 copies a day. At 99 cents, that meant $18,000 a day was coming in.\n
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