In this week's slide we're gonna talk about "structuring your content around pain points". Every day your clients are searching online for a solution for their pain and their problems. It's your job to help them. Search blogs and websites in your niche and answer questions in the comments section. You can also do this with "Yahoo Answers" & "Quora" People like to discuss their problems on Facebook & LinkedIn, so this is another place for you to get ideas on how to structure your content around their pain points. Now, this one's a little bit cheeky, but go on Twitter, search for your competitors and see if there's any complaints and this will also give you some ideas for content Last but not least talk to your salespeople. These guys are on the frontline, so they will let you know any pain points your customers have. Make a list of all of these pain points and "wallah"!

1. AROUND PAIN
POINTS
S T R U C T U R E Y O U R C O N T E N T

2. Nothing
motivates your
client more
than trying to
find a solution
to help their
pain

3. * Search for content in your
niche

4. * Search for content in your
niche
* Look at question and
answer websites

5. * Search for content in your
niche
* Look at question and
answer websites
* Join Facebook & Linkedin
groups

6. * Search for content in your
niche
* Look at question and
answer websites
* Join Facebook & Linkedin
groups
* Look for client complaints
about competitors

7. * Search for content in your
niche
* Look at question and
answer websites
* Join Facebook & Linkedin
groups
* Look for client complaints
about competitors
* Talk to your salespeople

9. THANKS FOR
WATCHING
VIDEO BY: DES DRECKETT
MUSIC BY: NKATO
DESDRECKETT.COM