DESIGN HOTELS™ >> PRESS RELEASES 2008 Design Hotels webpage: http://www.designhotels.com Design Hotels press section: http://press.designhotels.com/

1. NOW OPEN!
DESIGN HOTELS™ NEW OFFICE DOWN UNDER
Berlin, 22 May 2008 – Design Hotels™ opens its eighth global office in
Perth, Australia and also welcomes its first Australian member: Limes
Hotel in Brisbane.
With this new office in Perth, Design Hotels™ will further strengthen its
presence on the Australian continent and in the entire Oceania region.
Australia is a popular destination for independent globetrotters but it is also
an interesting source market for outbound business and leisure travellers.
“We feel that it is time to approach this continent,” says Iain Ainsworth,
Executive Vice President of Design Hotels AG. “The opening of this
additional office within the region demonstrates our clear development
strategy and marks our commitment to building stronger relations within
the marketplace, with new hotels, press and the travel trade.”
Malene Bertelsen has recently joined Design Hotels AG and will head the
Perth office as Director of Business Development Oceania. Bertelsen has
more than 20 years of experience in the hospitality industry ranging from
design-led properties like The Metropolitan in London to traditional grand
hotels. “Malene Bertelsen is a hands-on hotel professional with
entrepreneurial skills”, says Ainsworth. “She is exactly the person we need
to build up our operations in Australia.”
Complementing the new regional office, Design Hotels™ also announces
the upcoming opening of Limes Hotel, the group’s first Australian member
hotel. Limes Hotel in Brisbane is set to open its doors on 13 June 2008.
With its modern aesthetic, hip interiors, fashionable bar and in-house
designer cinema, the 21-room Limes Hotel fits right into the happening
neighbourhood of Fortitude Valley.
-ENDS-
NOTE TO THE EDITORS Should you require additional information, please contact:
press@designhotels.com
Tel: +49 (0)30-42094029
Images and details on the Limes Hotel are available online:
www.designhotels.com/press

2. For reservations, please reference the website:
www.designhotels.com/limeshotel
or the appropriate Design Hotels™ toll-free number:
Europe, China: 00 - 800 - 37 46 83 57
USA, Canada: 1 - 800 - 337 46 85
Brazil: 000 - 800 - 37 46 83 57
Australia: 0011 - 800 - 37 46 83 57
Hong Kong, Singapore: 001 - 800 - 37 46 83 57
Japan: 010 - 800 - 37 46 83 57
South Africa: 09 - 800 - 37 46 83 57
COMPANY Design Hotels™ represents and markets a hand-picked collection of more
INFORMATION than 170 hotels in over 40 countries across the globe. Established in 1993,
as the first of its kind, the company offers unparalleled specialist knowledge
from conceptual branding through to market trend consultancy and
international representation.
The member hotels are independently owned but united by a commitment
to individuality, progressive design and cultural authenticity. Design
Hotels™ embody the most advanced ideas in the hospitality industry and
offer cosmopolitan travellers new options for both travel and inspiration.
Design Hotels™ provides services ranging from public relations and
marketing to global sales and revenue & distribution management. As of
2007 the company has an expanded service portfolio to include
consultation in hotel development.
The company has its headquarters in Berlin and branches in London,
Barcelona, New York, Singapore, Bali, Tokyo and Perth.
Design Hotels™ is a registered trademark of Design Hotels AG (a German
Joint Stock Company).