Revamping the design of your logo is a sensitive task as you are bound to maintain the core theme of your business while making or introducing any newness to it. We did a brief evaluation of some of the brands that had redesigned their logos in 2015. Take a look and gain insights about how these brands have opted for major and minor changes in the design of their logos.

1. Logo Redesigns From 2015: For Better or for Worse

2. Hillary for America

3. The H was rip off of a road-side hospital sign or
to stretch it more it seems to be scammed
Wikileaks logo. We rate 2 stars out of 5.

4. Dailymotion

5. The video store goes for wordmark only. Simplicity speaks louder than
icon.We rate 4 stars out of 5.

6. Google

7. Google always followed a simple and approachable logo style.
While keeping the playfulness, they used done-to-death
geometric sans serif typeface with a changed g and rotated e. We
rate 3 stars out of 5.

8. Alitalia

9. Alitalia has modernized its logo type with a dominant A while retaining Italy’s flag
colors. It was described as a bold statement of the heights the airline is striving to reach
and its enviable experience in the field of aviation. We rate 4 stars out 5.

10. Ihop

11. In the first glance it may appear as a frowning
clown but the over all image gives a happy feel. It
reminds us of a smiley face pancake. We rate 3
stars out of 5.

12. Verizon

13. Although it looks generic, but Verizon has improved on it’s
previous design. If their aim was to keep it easily adaptable, then
they have sailed through it. We rate 4 stars out of 5.

14. Los Angeles Clippers

15. The Clippers text appears to be super dense and slightly distorted. The big lines under the
ball gives it a sense of motion, like it’s bouncing. But it’s not just a bouncing basketball, it’s
also cleverly styled to look like a basketball court. We rate 3 stars out of 5.

16. Opera

17. Opera rolled out with a dynamic 3D ring shape with a very subtle nod to
the original O in the negative space. We rate 4 stars out of 5.

18. Freeview

19. Uk’s most watched digital TV service, Freeview underwent major rebranding. The completely
modified version with angular dimension shows fexibilty, choice and a sense of fun.We rate 5
stars out of 5.

20. Spotify

21. Spotify changed its green tone.The change is apparently linked
to temporary blindness and nausea. We rate 3 stars out of 5.

22. Lenovo

23. Lenovo played it with normal wordmark and added a
stanted e. Placing it in a colored box is one of the
oldet tricks in the book. We rate 2 stars out of 5.

24. Lexmark

25. The new icon of Lexmark is meant to represent a
lens aperture, creating a diamond shape in its
opening. By adapting a shutter, the new design
is is intended to suggest opening and expanding
possibilities. We rate 4 stars out 5.

26. Thank you for your time.
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