If you idolize the prodigy behind Apple’s innovation and astute design sense, here are some lessons that all designers can learn from Jonathan Ive - The lead designer at Apple Inc.

1. The Prodigy behind Apple’s astute design
Jony Ive

2. Jonathan Ive is a British industrial
designer who is currently the Senior
Vice President of Design at Apple Inc.
He oversees the Apple Industrial Design
Group and also provides leadership and
direction for Human Interface software
teams across the company. He is
genius behind the build and finish of
various Apple products including the
MacBook Pro, iMac, MacBook Air, Mac
mini, iPod, iPod Touch, iPhone, iPad,
iPad Mini, Apple Watch, and iOS.

3. All I’ve ever wanted to do is design and make; i
t’s what I love doing. It’s great if you can find w
hat you love to do.

4. spiritual partner

5. Ive’s design is best known for its restraint.

6. Elegance in objects is everybody’s ri
ght, and it shouldn’t cost more tha
n ugliness.

7. Lessons Graphic Designers can learn from
Ive.

8. Simplicity is the absence of clutter.

9. The thing is it is very easy to be different.

10. When design is nothing ….

11. Simplicity, clarity and efficiency…

12. There's beauty when something works intuitively…

13. Good is the enemy of great.

14. What is the most
inspiring Apple design
for you?