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DUANE DEGLER
                 DYNAMIC IA
EXTERNAL & INTERNAL CONTEXTS FOR REFRAMING


 REFRAMING INFORMATION ARCHITECTURE
 A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
DUANE DEGLER
                                  DYNAMIC IA



                 Data and technology are dynamic




                  Dynamic IA
  Provide a coherent framework for a user’s experience,
allowing many contextual forces to interact with each other
 in a way that is transparent, and controlled, by the user.




                REFRAMING INFORMATION ARCHITECTURE
                A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
DUANE DEGLER
                      DYNAMIC IA




Context Web




    REFRAMING INFORMATION ARCHITECTURE
    A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
DUANE DEGLER
                        DYNAMIC IA



                                                          •  Relevant
                                                          •  Integrated
Context Web                                               •  Illuminating
                                                          •  Interactive
                                                          •  Personal
   Ø  Experience is . . .
                                                          •  Social
                                                          •  Mobile
                                                          •  Location-aware
                                                          •  Situated
                                                          •  Ambient
                                                          •  Temporal
                                                          •  Multi-modal

      REFRAMING INFORMATION ARCHITECTURE
      A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
DUANE DEGLER
                                                                       DYNAMIC IA: External Drivers

            Driver:
            evolving
            & blending
            user roles
                                                                CONSUMER                              CURATOR
SemTech Biz 2011, Degler/Phua, Making Lemonade out of Lemons




                                                               COLLABORATOR                            CREATOR




                                                                 REFRAMING INFORMATION ARCHITECTURE
                                                                 A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
DUANE DEGLER
                                                         DYNAMIC IA: External Drivers

Driver:
evolving data/
technology
environments




                                                                                                                      http://lod-cloud.net




From: Ubiquitous Service Design, Peter Morville, 2010-4-19
http://www.flickr.com/photos/morville/4530553981/
Based on a concept by Ted Nelson, in Computer Lib/Dream Machines, 1974

                                                 REFRAMING INFORMATION ARCHITECTURE
                                                  A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE   http://semantic-drupal.com/
DUANE DEGLER
                                DYNAMIC IA: External Drivers
Driver:
linked data &
semantic web

 Intent and context
 interpreted by
 human when
 reading                                       Link




 Intent and context
 able to be                               . . . speak to . . .
 interpreted by       I                                                              You
 human and                          . . . sit and drink with . . .
 computer
                                      . . . lend money to . . .




                          REFRAMING INFORMATION ARCHITECTURE
                          A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
DUANE DEGLER
                                     DYNAMIC IA: External Drivers




                                              . . . speak to . . .
                       I                                                                  You
                                        . . . sit and drink with . . .

                                          . . . lend money to . . .




Naming the lines to answer the question:    Why are these objects related?

                  Then use the verbs to:    Create relevant relationships

                              REFRAMING INFORMATION ARCHITECTURE
                               A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
DUANE DEGLER
                                                         DYNAMIC IA: External Drivers

          Driver:
          heterogeneous
          integration
CHI 2008, Semantic Web User Interaction Workshop




                                                   REFRAMING INFORMATION ARCHITECTURE
                                                   A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
DUANE DEGLER
                                           DYNAMIC IA: External Drivers
Driver:
important
challenges                                                            Collective
(for example . . .)                                                 understanding
                                                                        File proliferation
                                                                        Preservation
                           Social                                       Cultural awareness
                        improvement
                      Enabling access
                                                                                        Personal
                      Literacy & education
                                                                                         welfare
                      Local information services
                                                                                Emergency response
                                                                                Missing persons tracking
                                                                                Distress identification




                                    REFRAMING INFORMATION ARCHITECTURE
                                     A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
DUANE DEGLER
                      DYNAMIC IA: Internal Drivers




We are not alone
All professional disciplines are going
through a process of reframing




               REFRAMING INFORMATION ARCHITECTURE                          SETI, retrieved 3.31.2013
                A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE   http://www.seti.org/node/864
DUANE DEGLER
                                                                                      DYNAMIC IA: Internal Drivers
        Driver:
        IA relationships
http://www.iainstitute.org/minutes/annual-members-meeting-denver-april-2-2011
Dorian Taylor, IAI meeting minutes, 4/2011.




                                                                                REFRAMING INFORMATION ARCHITECTURE
                                                                                A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
DUANE DEGLER
                    DYNAMIC IA: Internal Drivers

Driver:
living in
the shadow?




              REFRAMING INFORMATION ARCHITECTURE
              A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
DUANE DEGLER
                                                                                       DYNAMIC IA: Internal Drivers




UX                                                                        as umbrella


                                                               Strategy    Research              Design                     Evaluation      Management
Duane Degler, 2008, used on UXPA Usability Body of Knowledge




                                                                                 REFRAMING INFORMATION ARCHITECTURE
                                                                                 A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
DUANE DEGLER
                                                                                               DYNAMIC IA: Internal Drivers




UX                                                                             as umbrella


                                                               Strategy           Research               Design                     Evaluation            Management

                                                                  Business           User                      Interaction                Usability         Project
                                                                                                               Design                     Testing           Management
                                                                  Communication      Market                    Information                Expert            Team
                                                                                                               Architecture               Evaluation        Management
                                                                  Financial          Content
Duane Degler, 2008, used on UXPA Usability Body of Knowledge




                                                                                                               Industrial                 Human Factors     Consultancy
                                                                  Market             Org & Methods             Design                                       Management
                                                                                                                                          Analytics
                                                                                                               System                     & Metrics
                                                                  Resource           Systems                   Architecture
                                                                                     Engineering
                                                                                                               Instructional
                                                                  Technology
                                                                                                               Design
                                                                                                               Technical Communication

                                                                                                               Visual/Graphic Design

                                                                                        REFRAMING INFORMATION ARCHITECTURE
                                                                                         A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
DUANE DEGLER
                                                                                               DYNAMIC IA: Internal Drivers




UX                                                                             as umbrella


                                                               Strategy           Research               Design
                                                                                                             It’s       a           Evaluation            Management

                                                                  Business
                                                                                  COLLABORATION
                                                                                     User                      Interaction
                                                                                                               Design
                                                                                                                                          Usability
                                                                                                                                          Testing
                                                                                                                                                            Project
                                                                                                                                                            Management
                                                                  Communication      Market                    Information                Expert            Team
                                                                                                               Architecture               Evaluation        Management
                                                                  Financial          Content
Duane Degler, 2008, used on UXPA Usability Body of Knowledge




                                                                                                                Not a
                                                                                                               Industrial                 Human Factors     Consultancy
                                                                                                                                                            Management
                                                                  Market             Org & Methods             Design

                                                                                       COMPETITION
                                                                                                                                          Analytics
                                                                                                               System                     & Metrics
                                                                  Resource           Systems                   Architecture
                                                                                     Engineering
                                                                                                               Instructional
                                                                  Technology
                                                                                                               Design
                                                                                                               Technical Communication

                                                                                                               Visual/Graphic Design

                                                                                        REFRAMING INFORMATION ARCHITECTURE
                                                                                         A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
DUANE DEGLER
                                              DYNAMIC IA: Internal Drivers
Driver:
domain
cross-
over




                                                                                                    !
          Lisa Battle, 2004. What Skills and Disciplines are Relevant to Usability Professionals?
          Presented at UPA Body of Knowledge Workshop, June 2004
          http://usabilitybok.org/related-disciplines


                                     REFRAMING INFORMATION ARCHITECTURE
                                      A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
DUANE DEGLER
                    DYNAMIC IA: Internal Drivers
Driver:
processes
            Agile


                                                              Waterfall




                                                                          http://www.arthursclipart.org/freshwaterfish/fish/salmon%20leap.gif
 Typical



            REFRAMING INFORMATION ARCHITECTURE
             A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
DUANE DEGLER
                                                                                                  DYNAMIC IA: Internal Drivers
                                Driver:
                                evolution




                                                               Print   Computers          Networks              Web 1.0            Web 1.5             Web 2.0   Web 2.5
http://en.wikipedia.org/wiki/File:Human_evolution_scheme.png




                                                                   IA 0.1   Info Design, Info Mgmt,               IA 1.0               UX                    IA Reframing
                                                                            Knowledge Mgmt, Library
                                                                            Science, Taxonomy Mgmt,
                                                                            Enterprise Arch, Data Arch,
                                                                            Systems Engineering,
                                                                            Instruct. Systems Design,
                                                                            etc.




                                                                                            REFRAMING INFORMATION ARCHITECTURE
                                                                                            A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
DUANE DEGLER
                              DYNAMIC IA



External Drivers
   •  Evolving & blending user roles
   •  Evolving data/technology environments
   •  Linked data & semantic web
   •  Heterogeneous integration
   •  Important challenges

Internal Drivers
    •  IA relationships
    •  Living in the shadow of UX
    •  Domain cross-over
    •  Processes
    •  Evolution

           REFRAMING INFORMATION ARCHITECTURE
            A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

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Dynamic IA: External & Internal Contexts for Reframing

  • 1. DUANE DEGLER DYNAMIC IA EXTERNAL & INTERNAL CONTEXTS FOR REFRAMING REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 2. DUANE DEGLER DYNAMIC IA Data and technology are dynamic Dynamic IA Provide a coherent framework for a user’s experience, allowing many contextual forces to interact with each other in a way that is transparent, and controlled, by the user. REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 3. DUANE DEGLER DYNAMIC IA Context Web REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 4. DUANE DEGLER DYNAMIC IA •  Relevant •  Integrated Context Web •  Illuminating •  Interactive •  Personal Ø  Experience is . . . •  Social •  Mobile •  Location-aware •  Situated •  Ambient •  Temporal •  Multi-modal REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 5. DUANE DEGLER DYNAMIC IA: External Drivers Driver: evolving & blending user roles CONSUMER CURATOR SemTech Biz 2011, Degler/Phua, Making Lemonade out of Lemons COLLABORATOR CREATOR REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 6. DUANE DEGLER DYNAMIC IA: External Drivers Driver: evolving data/ technology environments http://lod-cloud.net From: Ubiquitous Service Design, Peter Morville, 2010-4-19 http://www.flickr.com/photos/morville/4530553981/ Based on a concept by Ted Nelson, in Computer Lib/Dream Machines, 1974 REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE http://semantic-drupal.com/
  • 7. DUANE DEGLER DYNAMIC IA: External Drivers Driver: linked data & semantic web Intent and context interpreted by human when reading Link Intent and context able to be . . . speak to . . . interpreted by I You human and . . . sit and drink with . . . computer . . . lend money to . . . REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 8. DUANE DEGLER DYNAMIC IA: External Drivers . . . speak to . . . I You . . . sit and drink with . . . . . . lend money to . . . Naming the lines to answer the question: Why are these objects related? Then use the verbs to: Create relevant relationships REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 9. DUANE DEGLER DYNAMIC IA: External Drivers Driver: heterogeneous integration CHI 2008, Semantic Web User Interaction Workshop REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 10. DUANE DEGLER DYNAMIC IA: External Drivers Driver: important challenges Collective (for example . . .) understanding File proliferation Preservation Social Cultural awareness improvement Enabling access Personal Literacy & education welfare Local information services Emergency response Missing persons tracking Distress identification REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 11. DUANE DEGLER DYNAMIC IA: Internal Drivers We are not alone All professional disciplines are going through a process of reframing REFRAMING INFORMATION ARCHITECTURE SETI, retrieved 3.31.2013 A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE http://www.seti.org/node/864
  • 12. DUANE DEGLER DYNAMIC IA: Internal Drivers Driver: IA relationships http://www.iainstitute.org/minutes/annual-members-meeting-denver-april-2-2011 Dorian Taylor, IAI meeting minutes, 4/2011. REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 13. DUANE DEGLER DYNAMIC IA: Internal Drivers Driver: living in the shadow? REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 14. DUANE DEGLER DYNAMIC IA: Internal Drivers UX as umbrella Strategy Research Design Evaluation Management Duane Degler, 2008, used on UXPA Usability Body of Knowledge REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 15. DUANE DEGLER DYNAMIC IA: Internal Drivers UX as umbrella Strategy Research Design Evaluation Management Business User Interaction Usability Project Design Testing Management Communication Market Information Expert Team Architecture Evaluation Management Financial Content Duane Degler, 2008, used on UXPA Usability Body of Knowledge Industrial Human Factors Consultancy Market Org & Methods Design Management Analytics System & Metrics Resource Systems Architecture Engineering Instructional Technology Design Technical Communication Visual/Graphic Design REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 16. DUANE DEGLER DYNAMIC IA: Internal Drivers UX as umbrella Strategy Research Design It’s a Evaluation Management Business COLLABORATION User Interaction Design Usability Testing Project Management Communication Market Information Expert Team Architecture Evaluation Management Financial Content Duane Degler, 2008, used on UXPA Usability Body of Knowledge Not a Industrial Human Factors Consultancy Management Market Org & Methods Design COMPETITION Analytics System & Metrics Resource Systems Architecture Engineering Instructional Technology Design Technical Communication Visual/Graphic Design REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 17. DUANE DEGLER DYNAMIC IA: Internal Drivers Driver: domain cross- over ! Lisa Battle, 2004. What Skills and Disciplines are Relevant to Usability Professionals? Presented at UPA Body of Knowledge Workshop, June 2004 http://usabilitybok.org/related-disciplines REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 18. DUANE DEGLER DYNAMIC IA: Internal Drivers Driver: processes Agile Waterfall http://www.arthursclipart.org/freshwaterfish/fish/salmon%20leap.gif Typical REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 19. DUANE DEGLER DYNAMIC IA: Internal Drivers Driver: evolution Print Computers Networks Web 1.0 Web 1.5 Web 2.0 Web 2.5 http://en.wikipedia.org/wiki/File:Human_evolution_scheme.png IA 0.1 Info Design, Info Mgmt, IA 1.0 UX IA Reframing Knowledge Mgmt, Library Science, Taxonomy Mgmt, Enterprise Arch, Data Arch, Systems Engineering, Instruct. Systems Design, etc. REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 20. DUANE DEGLER DYNAMIC IA External Drivers •  Evolving & blending user roles •  Evolving data/technology environments •  Linked data & semantic web •  Heterogeneous integration •  Important challenges Internal Drivers •  IA relationships •  Living in the shadow of UX •  Domain cross-over •  Processes •  Evolution REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE