Allan Kelly - Do it right, then do the right thing
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This document provides an overview of Allan Kelly, an author and consultant on software development and strategy. It discusses several of his publications on topics like agile development. The main theme is that doing things and learning from experience is more important than extensive planning and analysis to determine the "right" approach. Companies should focus on iterating quickly, testing ideas with customers, and using results to improve faster than competitors.
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Allan Kelly - Do it right, then do the right thing
- 2. allan kelly Twi+er: @allankellynet h+p://www.allankelly.net Do it Right Then Do the Right thing May 2014
- 3. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Allan Kelly… Chapters in… • Business Analysis and Leadership, Pullan & Archer 2013 • 97 Things Every Programmer Should Know, Henney, 2010 • Context EncapsulaAon in PaBern Languages of Program Design, vol#5, 2006 Ø ConsulJng on soLware development & strategy Ø Training for Agile Author – Changing SoLware Development: Learning to be Agile (2008, Wiley) – Business Pa/erns for So2ware Developers (2012, Wiley -‐ ISBN: 978-‐1119999249) – Xanpan: ReflecJons on agile (work in progress) h+ps://leanpub.com/xanpan
- 4. Management commandment Do the Right Thing Then Do it Right I am here to challenge
- 5. I am not saying Knowingly do the Wrong Thing I am saying You only know the Right Thing by doing
- 6. Exhibit A -‐ The Alignment Trap Less EffecJve More EffecJve Highly aligned Less aligned ‘Alignment trap’ 11% companies +13% IT spending -‐14% 3 year sales growth ‘Maintenance zone’ 74% companies Avg IT spending -‐2% 3 year sales growth ‘IT Enabled growth’ 7% companies -‐6% IT spending +35% 3 year sales growth ‘Well-‐oiled IT’ 8% companies -‐15% IT spending +11% 3 year sales growth Source: Shpilberg, Berez, Puryear, Shah: MIT Sloan Review, Fall 2007 1 2 Doing the right things Doing things right
- 7. Doing the right thing… • Costs – Money: £consultants, $analysts, €managers – Time: Analysis, research, meeJngs, discussions • AssumpJons – There is a right answer – And it is knowable – No value in wrong answer – That wrong & right are definable
- 8. Exhibit B – Lean Start-‐Up • Knowing is difficult • Get into the market to find out • See what people will $pay for – Not just what that €say • Doing need not be expensive
- 9. Exhibit C – Changing course Seqng the “right” course makes it harder to change course "Faced with the choice between changing one's mind and proving that there is no need to do so, almost everyone gets busy on the proof.” John Kenneth Galbraith
- 10. Exhibit D – Changing (Me!) • Its about Learning • To Learn we must do • How can you increase the pace of learning? Learning Change
- 11. Exhibit E – He who learns fasters “We understand that the only compeJJve advantage the company of the future will have is its managers’ ability to learn faster than then their compeHtors.” Arie de Geus, The Living Company 1988
- 12. How do you learn fast? • Do • How do you do? • Iterate – Iterate faster – Iterate more • Learn • Learn to iterate faster, improve your aim
- 13. Ready, Fire, Fire, Fire, Aim, Fire, …
- 14. Choose your weapon M16 from Dragunova via WikiCommons, CreaJve Commons License L115A3 from Defence on WikiCommon Open Government License
- 15. Or is your choice more like…. M16 from Dragunova via WikiCommons, CreaJve Commons License Berdan Sharps rifle via WikiCommons, Public Domain image
- 16. Which are you? Your delivery (supply) side? Your business (demand) side?
- 17. Choose your weapon Snipers Rifle • Known target • Clear shot • Time to prepare • Limited variables Machine Gun • Many targets • Confused environment • Time short – AcJon required • Many variables • Frequently miss
- 18. Choose your approach Sniper development • Market is slow moving • Market it known • CompeJtors are slow • Capital is scarce • Development is expensive • Risk of collateral damage, e.g. brand, individuals Machine development • Market is fast • Market is changing • CompeJtors are fast • Capital is cheap • Development is cheap (and fast) • MulJple failures, try again
- 19. Do tools dictate approach? “It takes a long Jme to reload and aim” Therefore “take Jme to make sure every shot counts”
- 21. Asymmetric warfare You Your compeHtor Result Stalemate Toast! Toast! (Slow) ? ?
- 22. IteraJon • Get good at iteraJng • Get good at iteraJng fast • Get good at learning from results – Test results with customer – Test output in the market – And Evaluate Close the loop – evaluate what you do & feedback
- 23. EvaluaJon Too oLen missing
- 24. Let a thousand flowers bloom… Get good at selecJng those to keep -‐ Cull the rest
- 25. How? A liBle advice….
- 26. Iterate! • Try something – See what happens – Learn, adjust, change – Go around again • If you can’t iterate – You can’t learn Doing IteraHon Right is a pre-‐requisite for Doing the Right Thing
- 27. Brakes are good • Get good at…. – Knowing when to stop – Stopping • Technical has TDD, ATDD, BDD to stop • Corporate brakes – Por{olio management – Venture Capital funding model – Use a Dragon’s Den
- 28. Plans can help • Plans are a useful learning tool – Value is in the planning • Don’t spend too long on plans • Don’t try to execute the plan plans are useless, but planning is indispensable Dwight D. Eisenhower About 2 hours per week(?)
- 29. You can’t see the future… • You can’t know what will work • Stop wasJng Jme and money guessing • Get good at probing – experimenJng – Conduct a lot of experiments – Learn from experiments – Stop those which “don’t work” – Promote those which do
- 30. Iterate at all levels Regularly Evaluate -‐> Set/change direcJon Frequently Collect next -‐> Decide next Most frequently Developer -‐> Release • Build capability to iterate – and USE IT • Use data gained from iteraJon • Iterate your way to to The Right Thing
- 31. Allan’s commandments #1 Do it Right, Do it Fast; Learn & Iterate #2 Fail fast, Fail Cheap; Evaluate, Learn #3 Invest in brakes; Stop & Turn
- 32. Take-‐away 1. Fast iteraJons allow for learning – Learn to iterate fast – Then iterate in the market – Learn to evaluate & feedback 2. Fail fast, fail cheap, learn 3. Invest in brakes allan kelly -‐ SoLware Strategy Ltd. www.allankelly.net -‐ allan@allankelly.net -‐ @allankellynet h+p://leanpub.com/ xanpan/c/DevConFu14