[DevDay2019] Designing design teams - Christopher Nguyen, UX Manager at Wizeline

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We'll discover what it takes to build an effective Design Team. We'll dive into some of the examples and experiments that you can try with your own design teams.

Tecnología

● Designing Teams
● 3 Pillars
● Strategies
● Examples
3

3 PILLARS OF EFFECTIVE DESIGN TEAMS
1. Foundation
5
2. Output
3. Management

#1 FOUNDATION
Drives Behaviour
The Reason For Being
More Committed Teams
7

SHARE SENSE OF PURPOSE
Engagement
More $$$
15% more productivity
30% great customer satisfaction
18% higher revenue per employee
9

OKRs,
Regular Syncs
Just Hangout
12
[EXAMPLES]

FOCUSED, EMPOWERED LEADERSHIP
Autonomy
Executive Access
15

Initiatives
Near The Table
16
[EXAMPLES]

#2 OUTPUT
Making Stuﬀ!
Produce suﬃcient, robust
and relevant work
Skills
18

DELIVER AT ALL LEVELS OF SCALE
Value at every level
Solve big problems
21

GV Design Sprint
Designing the Ultimate Onboarding
Experience - Read on Medium
22
[EXAMPLES]

#3 MANAGEMENT
Long-term health
Lack of training
Output & Retention
24

Treat team members as
people, not resources
25

TREAT TEAM MEMBERS AS PEOPLE, NOT RESOURCES
Respected as individuals
Give recognition
26

FOSTER A COLLABORATIVE ENVIRONMENT
Shared knowledge and expertise
29
Diverse backgrounds
Supportive environment

12 Qualities of
Eﬀective Design
Teams
Shared Sense of Purpose
Focused, Empowered, Leadership
Authentic User Empathy
Understand, Articulate, and Create Value
Deliver at All Levels of Scale
Establish and Uphold Standards of Quality
Value Delivery Over Perfection
Teams Are Made of People, Not Resources
Diversity of Perspective and Background
Foster a Collaborative Environment
Manage Operations Eﬀectively
1. Foundation
2. Output
3. Management
32

BY PETER MERHOLZ & KRISTIN SKINNER
Org Design for Design Orgs
33
Building and Managing In-House Teams

How can we help our peers reach their
potential?
Are we setting the right behaviours, or
examples for others?
If tomorrow you were a manager,
what would you do?
37

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