This document summarizes Björn Taubert's presentation on the Intel AppUp developer program. It introduces AppUp as Intel's program for bringing applications to consumers on Intel-powered devices like netbooks and laptops. It outlines the key aspects of the program, including how Intel helps developers bring apps to market, manages the app lifecycle, and provides a centralized store for easy consumer access and purchases. The presentation also shares stats on the program's reach and numbers of users, developers, apps and stores. It describes Intel's business model and goals of supporting innovative app development.

1. Björn Taubert / Intel GmbH
Marketing Manager Intel AppUp(SM) developer program
Intel AppUp Application Lab
SM
Desktop Summit Aug 10th 2011

2. Develop4AtomEU
Monika_AppUp
sulagarcia
7grad

3. Legal Disclaimer
• INFORMATION IN THIS DOCUMENT IS PROVIDED IN CONNECTION WITH INTEL® PRODUCTS. EXCEPT AS PROVIDED IN INTEL’S TERMS
AND CONDITIONS OF SALE FOR SUCH PRODUCTS, INTEL ASSUMES NO LIABILITY WHATSOEVER, AND INTEL DISCLAIMS ANY EXPRESS
OR IMPLIED WARRANTY RELATING TO SALE AND/OR USE OF INTEL PRODUCTS, INCLUDING LIABILITY OR WARRANTIES RELATING TO
FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY PATENT, COPYRIGHT, OR OTHER INTELLECTUAL
PROPERTY RIGHT.
• Intel products are not intended for use in medical, life-saving, life sustaining, critical control or safety systems, or in nuclear facility
applications.
• Intel products may contain design defects or errors known as errata which may cause the product to deviate from published
specifications. Current characterized errata are available on request.
• Intel may make changes to dates, specifications, product descriptions, and plans referenced in this document at any time, without notice.
• This document may contain information on products in the design phase of development. The information here is subject to change
without notice. Do not finalize a design with this information.
• Designers must not rely on the absence or characteristics of any features or instructions marked "reserved" or "undefined." Intel reserves
these for future definition and shall have no responsibility whatsoever for conflicts or incompatibilities arising from future changes to
them.
• Intel Corporation may have patents or pending patent applications, trademarks, copyrights, or other intellectual property rights that relate
to the presented subject matter. The furnishing of documents and other materials and information does not provide any license, express
or implied, by estoppel or otherwise, to any such patents, trademarks, copyrights, or other intellectual property rights.
• Wireless connectivity and some features may require you to purchase additional software, services or external hardware.
• Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate
performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may
affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components
they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit Intel
Performance Benchmark Limitations
• Intel, the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other
countries.
Copyright © 2011 Intel Corporation. All rights reserved. Intel Confidential - Customer NDA Use Only. * Other Names and Brands maybe
claimed as the property of others. All dates, plans and features are preliminary and subject to change without notice.

4. Agenda
• Introduction
• What is Intel AppUpSM?
• What does Intel do to bring my App to consumers?
• What is the development program
4

5. What is AppUp?
5

7. AppUp first focused on 70,000,000 netbooks
powered by the Intel® Atom™ processor.
Majority of netbooks sold
primarily to consumers, and
gaming is a top use of the
devices. -Intel Market Research
“To date 70 million netbooks
powered by the Intel Atom
processor have been sold.”
--GamesIndustry.biz, December 20, 2010
* Other names and brands may be claimed as the property of others.
7

8. AppUp now supports laptops too
Year 2005 2011 2012 2013 2014
Worldwide Mobile PC Sales (#Millions) 66.3 199.9 234.7 271.5 264.0
Source: In-Stat
* Other names and brands may be claimed as the property of others.
8

9. What does Intel do to bring my App
to consumers?
9

10. Intel AppUp SM center homepage
appup.com & appup.fr
10

11. Intel AppUp(SM) newsletters & blog
11

12. Intel AppUp(SM) center
12

13. Intel AppUpSM center
13

14. Intel AppUp program – makes it easy for consumers
SM
The client – the AppUp Center – the one place the user needs to know
- Find the games, choose from featured apps, staff picks, best rated …
- Once signed up continuous purchase is easy (password protected)
- All apps install and uninstall silently
- no questions asked & no traces left behind
- Start apps from the MyApps section
- Uninstall apps from the MyApps section
The customer has the complete
management cycle in one place - easy
14

15. What is the developer program?
15

16. Intel AppUpSM developer program
appdeveloper.intel.com .fr/.de/. es
16

17. Intel AppUpSM by numbers
1.250,000+ Number of Unique Visitors
65,000+ Registered Members
4,300+ Applications available
18 Intel AppUp powered stores
2 OS’s – Windows*, MeeGo*
1 Source developers program
17

18. Intel AppUpSM center model
Service Partner
OEM Provider
Retailer Market
place
Smart TVs
Desktops Embedded
Netbooks Handhelds
Laptops Personal Tablets IVI
Devices
18

19. Intel AppUpSM center & developer program
For Consumers
– Intel AppUpSM center + OEM/service provider
Users co-branded app stores
App Store – Rich catalog of applications
For OEMs/Retailers/Service Providers
Developers &
– Intel AppUpSM center for TTM
Applications Developer – Intel drives ISV recruitment & dev
Framework – Co-branded store with revenue share
Operating – App store scalable to future devices: smart
phones, handheld, embedded
Systems
For Developers and ISVs
– Tools, SDKs for MeeGo*, Windows*, and
Compatible various runtimes
HW – New sales channels
– Support for multiple devices
19

20. Intel AppUpSM business model
Intel manages: validation, licensing, billing and distribution
Consumer
App Store
Developer
App Components*

21. Intel AppUpSM business model
…and many more on the way
21

22. Intel AppUpSM has world-wide reach
Consumer Developer
• Free apps can be downloaded from • Free apps can be submitted from
anywhere* in the world anywhere* in the world
• Consumers can purchase apps in: • Developers can submit paid apps from:
− 5 Americas Countries incl. US and Canada (USD) − 10 Americas Countries
− 30 EMEA Countries (GBP in UK, EUR rest) − 14 APAC Countries
− 14 APAC Countries (USD) − 38 EMEA Countries
* Except for US embargoed countries.
22

23. Supporting innovative application development
Legends Funding for developers and ISV’s
Best App for Multiple Devices Rewards for superior MeeGo apps
23

24. Supporting innovative application development