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PERSONAL BRAND EXPLORATION
 

5Teen Nelam
s

Project & Portfolio I: Week
1

May 09, 2021
Born in Phenix City, Alabama, the youngest of 4,
5Teen moved all around the South East USA and
was heavily in
fl
uenced by 90’s HipHop/RnB and
Y2K fashion. She’s been an entertainer since 4
years old starting in her church’s choir she quickly
realized her love for music. After graduating high
school in Madison, Florida she joined the US Army
and retired after four years active duty. After trying
multiple career paths 5Teen
fi
nally accepted that
music was her calling and began recording music.
To better allocate her career as an artist and
further her education she enrolled into Full Sail for
a Bachelors in Music Business. With full intent
distribute her knowledge to other independent
artist and under privileged kids she hopes to give
the same opportunities she’s been afforded.
IDENTITY
PROFESSION
Potential Job Titles
:

• Musicians and Singer
s

• Artist
 

• Artist Manager
s

LOVER ARCHETYPE - Through
sultry, passionate sounds I attract
listeners with a ful
fi
lling, embracing,
captivating message. I deliver it
through vocals, visual arts, and
love.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here
DEMOGRAPHICS: 87.9% Unknown
gender, 18-24 y/o, African
Descendants, College Students with
fears of not reaching the full potential of
life. Located in mainly SouthEast
United States.
 

PSYCHOGRAPHICS: Finds pleasure
in being 100% operational and use full,
Ablity to have a private night in or an
extravagant one on the town. Offer a
sense of safety and has a chamillion
personality.
IDEAL AUDIENCE MEMBERS:
Jameson Francois, Manager & Ceo Of
100K Management. Bigga Rankings
A&R Think Its A Game Records.
[CATEGORY of PEOPLE at [SPECIFIC Co.]
TARGET AUDIENCE
GOALS
Short Term: (Immediately After Graduation, 2022)
 

• Have a visual album released and legal paperwork in
order
.

‣ Purchase beats and reserve dates for
videographers by end of 2021. Studio 3-4
times weekl
y

Mid Term: (2027
)

• Have 3 triple platinum albums, started acting,
outreach center in full effect
.

‣ Have building and business plans established
and location set. Take acting classes for
preparation or continue marketing music
.

Long Term: (2032
)

• Have music school funded and Label with 3
successful artist
.

‣ Get proper state certi
fi
cates and suf
fi
cient size
building for not for pro
fi
t music school. Scout
talent for the effort they make.
SKILLS ANALYSIS
Notable Skills & Current
Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current
Pro
fi
ciencies:
Performing 85%
Webpage Editing 70%
Social Media Marketing 65%
Public Speaking 85%
SOFT
HARD
Music and Sound Editing 5%
Active Listening 40%
Coordinating 13%
Marketing 50%
SOFT
HARD
I help my audience feel good by verbally and
melodically speaking to their inner selves
through music and exhaling to the ones who
don’t realize how special they are.
PROMISE
CREDENTIALS
Work Experience
:

• 4.5 Years Active Duty Army
 

• 1.5 Performing Artist, Artist mentor.
Education:
• Music Business, B.S., Full Sail University (2022)
Volunteer:
• Sunny Soul Food Feed The Homeless
Operation.
Picture Relevant
to Your Industry
Goes Here
COMPETITION
FIRST LAST NAME
Industry Experience
:

• Industry experience goes here
Education
:

• Education experience goes here
Leadership Experience
:

• Leadership experience goes her
e

• Leadership experience goes here
Skills and Pro
fi
ciencies
:

• Skill 1 Goes Here - X endorsements
 

• Skill 2 Goes Here - X endorsements
 

• Skill 3 Goes Here - X endorsements
YOUR NAME
Overall Online Presence
:

• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized
?

• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience
:

• Industry experience goes here
Education
:

• Education experience goes here
Leadership Experience
:

• Leadership experience goes her
e

• Leadership experience goes here
Skills and Pro
fi
ciencies
:

• Skill 1 Goes Here - X endorsements
 

• Skill 2 Goes Here - X endorsements
 

• Skill 3 Goes Here - X endorsements
Overall Online Presence
:

• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized
?

• Grade: Poor, Average, or Superior?, XX out of 100
COMPETITION
FIRST LAST NAME
Noteworthy Experience
:

• Noteworthy experience goes her
e

• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience
:

• Industry experience goes here
Education
:

• Education experience goes here
Skills and Pro
fi
ciencies
:

• Skill 1 Goes Here - X endorsements
 

• Skill 2 Goes Here - X endorsements
 

• Skill 3 Goes Here - X endorsements
Overall Online Presence
:

• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized
?

• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience
:

• Industry experience goes here
Education
:

• Education experience goes here
Leadership Experience
:

• Leadership experience goes her
e

• Leadership experience goes here
Skills and Pro
fi
ciencies
:

• Skill 1 Goes Here - X endorsements
 

• Skill 2 Goes Here - X endorsements
 

• Skill 3 Goes Here - X endorsements
Overall Online Presence
:

• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized
?

• Grade: Poor, Average, or Superior?, XX out of 100
BRAND POSITION
For people who love to love, I provide the space
without boundaries or conditions to do so freely.
Sometimes all we need is somebody, and I know
because I need you guys.
“NICKNAME?”
NETWORKING &
MARKETING
Industry Events & Organization
s

• 5Teen Holiday Bash
 

‣ 12/04/2020 | Columbus, G
a

• RnB Tuesday with Sammie
 

‣ 12/08/2020 | Columbus, G
a

• Break My Record Live
 

‣ 04/27/2021 | Orlando, Fl
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament
.

• Primary Tools: Which social networks or online tools will you
use to promote your content? How often? What format
?

• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?
Picture of You
Goes Here
PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Music Business, BS, Full Sail University, 2022.
Technical Skills
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEA
R

• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEA
R

• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
YOUR NAME
You know when you feel a way but, can’t
fi
nd the
words? Well, what I do is make relatable music. In fact, my most recent
single explains a ball of emotions and I’ve added some sound waves to also
help balance chakras.
“
Picture of You
Goes Here
REFERENCES
O Net (2021). https://
www.onetonline.org/link/summary/
27-2042.00

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Personal Brand Exploration- 5Teen Nelams

  • 1. PERSONAL BRAND EXPLORATION 5Teen Nelam s Project & Portfolio I: Week 1 May 09, 2021
  • 2. Born in Phenix City, Alabama, the youngest of 4, 5Teen moved all around the South East USA and was heavily in fl uenced by 90’s HipHop/RnB and Y2K fashion. She’s been an entertainer since 4 years old starting in her church’s choir she quickly realized her love for music. After graduating high school in Madison, Florida she joined the US Army and retired after four years active duty. After trying multiple career paths 5Teen fi nally accepted that music was her calling and began recording music. To better allocate her career as an artist and further her education she enrolled into Full Sail for a Bachelors in Music Business. With full intent distribute her knowledge to other independent artist and under privileged kids she hopes to give the same opportunities she’s been afforded. IDENTITY
  • 3. PROFESSION Potential Job Titles : • Musicians and Singer s • Artist • Artist Manager s LOVER ARCHETYPE - Through sultry, passionate sounds I attract listeners with a ful fi lling, embracing, captivating message. I deliver it through vocals, visual arts, and love. [BROAD OCCUPATION] for [INDUSTRY/ MARKET] Picture Relevant to Your Industry Goes Here
  • 4. DEMOGRAPHICS: 87.9% Unknown gender, 18-24 y/o, African Descendants, College Students with fears of not reaching the full potential of life. Located in mainly SouthEast United States. PSYCHOGRAPHICS: Finds pleasure in being 100% operational and use full, Ablity to have a private night in or an extravagant one on the town. Offer a sense of safety and has a chamillion personality. IDEAL AUDIENCE MEMBERS: Jameson Francois, Manager & Ceo Of 100K Management. Bigga Rankings A&R Think Its A Game Records. [CATEGORY of PEOPLE at [SPECIFIC Co.] TARGET AUDIENCE
  • 5. GOALS Short Term: (Immediately After Graduation, 2022) • Have a visual album released and legal paperwork in order . ‣ Purchase beats and reserve dates for videographers by end of 2021. Studio 3-4 times weekl y Mid Term: (2027 ) • Have 3 triple platinum albums, started acting, outreach center in full effect . ‣ Have building and business plans established and location set. Take acting classes for preparation or continue marketing music . Long Term: (2032 ) • Have music school funded and Label with 3 successful artist . ‣ Get proper state certi fi cates and suf fi cient size building for not for pro fi t music school. Scout talent for the effort they make.
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Performing 85% Webpage Editing 70% Social Media Marketing 65% Public Speaking 85% SOFT HARD Music and Sound Editing 5% Active Listening 40% Coordinating 13% Marketing 50% SOFT HARD
  • 7. I help my audience feel good by verbally and melodically speaking to their inner selves through music and exhaling to the ones who don’t realize how special they are. PROMISE
  • 8. CREDENTIALS Work Experience : • 4.5 Years Active Duty Army • 1.5 Performing Artist, Artist mentor. Education: • Music Business, B.S., Full Sail University (2022) Volunteer: • Sunny Soul Food Feed The Homeless Operation. Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION FIRST LAST NAME Industry Experience : • Industry experience goes here Education : • Education experience goes here Leadership Experience : • Leadership experience goes her e • Leadership experience goes here Skills and Pro fi ciencies : • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements YOUR NAME Overall Online Presence : • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the pro fi le?, published articles?, active on other social media?, is their LinkedIn URL customized ? • Grade: Poor, Average, or Superior?, XX out of 100 HEADSHOT HEADSHOT Industry Experience : • Industry experience goes here Education : • Education experience goes here Leadership Experience : • Leadership experience goes her e • Leadership experience goes here Skills and Pro fi ciencies : • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence : • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the pro fi le?, published articles?, active on other social media?, is their LinkedIn URL customized ? • Grade: Poor, Average, or Superior?, XX out of 100
  • 10. COMPETITION FIRST LAST NAME Noteworthy Experience : • Noteworthy experience goes her e • Noteworthy experience goes here YOUR NAME HEADSHOT HEADSHOT Industry Experience : • Industry experience goes here Education : • Education experience goes here Skills and Pro fi ciencies : • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence : • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the pro fi le?, published articles?, active on other social media?, is their LinkedIn URL customized ? • Grade: Poor, Average, or Superior?, XX out of 100 Industry Experience : • Industry experience goes here Education : • Education experience goes here Leadership Experience : • Leadership experience goes her e • Leadership experience goes here Skills and Pro fi ciencies : • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence : • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the pro fi le?, published articles?, active on other social media?, is their LinkedIn URL customized ? • Grade: Poor, Average, or Superior?, XX out of 100
  • 11. BRAND POSITION For people who love to love, I provide the space without boundaries or conditions to do so freely. Sometimes all we need is somebody, and I know because I need you guys. “NICKNAME?”
  • 12. NETWORKING & MARKETING Industry Events & Organization s • 5Teen Holiday Bash ‣ 12/04/2020 | Columbus, G a • RnB Tuesday with Sammie ‣ 12/08/2020 | Columbus, G a • Break My Record Live ‣ 04/27/2021 | Orlando, Fl Digital Marketing • Primary Content: what type of content will you create and publish online? Think about the different types of content that would coincide with your brand archetype and temperament . • Primary Tools: Which social networks or online tools will you use to promote your content? How often? What format ? • Website: How will you use your digital portfolio site moving forward to help you build your brand awareness online? Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • What type of mentor will you seek as you embark on your career path? What experience and/or lifestyle should they have? DATE TO EST. PARTNERSHIP Formal Education • Music Business, BS, Full Sail University, 2022. Technical Skills • Speci fi c task to address a technical skill gap - organization name, MONTH YEAR • Speci fi c task to address a technical skill gap - organization name, MONTH YEAR • Speci fi c task to address a technical skill gap - organization name, MONTH YEAR Soft Skills • Speci fi c task to address a technical skill gap - organization name, MONTH YEA R • Speci fi c task to address a technical skill gap - organization name, MONTH YEA R • Speci fi c task to address a technical skill gap - organization name, MONTH YEAR
  • 14. YOUR NAME You know when you feel a way but, can’t fi nd the words? Well, what I do is make relatable music. In fact, my most recent single explains a ball of emotions and I’ve added some sound waves to also help balance chakras. “ Picture of You Goes Here
  • 15. REFERENCES O Net (2021). https:// www.onetonline.org/link/summary/ 27-2042.00