This social media content plan outlines posts for a real estate company across 4 weeks. It includes sharing motivational quotes, market trends, client testimonials, home preparation tips, open house listings, buyer resources, new development previews, loan options and more. The goal is to engage prospective buyers and sellers by providing helpful information. The content can be tailored based on the company's voice, audience and channels. An overall plan helps promote properties and build trust as an industry expert.
2. WEEK 1:
Monday: Share a motivational quote about home
ownership to kick off the week.
Tuesday: Highlight the current market trends and how
they may impact potential buyers and sellers.
Wednesday: Share a testimonial from a recent happy
client.
Thursday: Offer tips for preparing a home for sale,
such as decluttering and staging.
Friday: Share a blog post or article about the current
state of the real estate market.
3. WEEK 2
Monday: Share a virtual tour of a property that's
recently come on the market.
Tuesday: Offer advice for first-time homebuyers, such
as what to look for in a home and what to expect during
the buying process.
Wednesday: Share a list of must-see open houses
happening this weekend.
Thursday: Highlight the benefits of working with a real
estate agent, such as access to insider information and
negotiation skills.
Friday: Share a sneak peek of a new development that's
about to break ground in the area.
4. WEEK 3
Monday: Offer a helpful home-buying checklist for
those in the market for a new home.
Tuesday: Share a blog post or article about the
steps to take when selling a home, from preparing
to listing to closing.
Wednesday: Share a success story of a recent
home sale.
Thursday: Offer a Q&A session for followers to ask
any real estate-related questions they may have.
Friday: Share a list of resources for homeowners,
such as local contractors and home improvement
stores.
5. WEEK 4
Monday: Highlight the different loan options available for
homebuyers, such as FHA loans or VA loans.
Tuesday: Share a virtual tour of a luxury property that's
recently come on the market.
Wednesday: Offer tips for maximizing the value of a
home, such as making small renovations or landscaping
improvements.
Thursday: Share a testimonial from a client who recently
sold their home.
Friday: Thank followers for their support and ask them to
share their real estate-related experiences or questions.
6. Final Note
You can adjust the content to fit
your brand voice, target audience,
and social media channels you use.