How to generate QR Code based contactless menu and Why Restaurants should care for. In times of pandemic, it's a must to have contactless dining and delivery for safety purposes.
1. QR Code for Menus - How to generate and Why
restaurants should care.
Covid-19 has increased demand for delivery and pick-up, and the crisis has
forced restaurants to expand their view of “contactless” and how it relates to
every aspect of the customer experience.
Utmost importance should be given to generate QR Code based contactless
menus for Online Food Ordering System, keeping everyone’s safety at priority.
According to a survey carried out by Dineout in India, 81% of the customers
post-pandemic would prefer digital/contactless menus rather than the printed
ones. The Centers for Disease Control and Prevention, a health institute in
the US, discourages the use of reusable menu cards as they can cause infection
in customers.
2. Alternate options for Printed Menu
There can be three options for replacing reusable menu cards- disposable menu
cards, digital menu cards, and QR-code based.
1. Disposable menu: These cards are a good alternative for replacing
reusable menu cards in terms of safety and hygiene. However, it is not the
most sustainable and cost-effective solution. The massive cost of printing
menu cards can add to the already fueled losses. It also adversely affects
the environment.
2. Digital menu: The second option is using digital menu cards. These
digital menu boards are visible to all the customers and are also a safe
alternative. Yet, installing it is a huge cost that many restaurant owners
are not willing to pay. It also lacks the interactive touch to it.
3. QR Based Menus - Considering the situation, they seem to be the best
and most effective solution to replace printed menu cards. It is safe,
secure, and provides an interactive touch that the customers want these
days. Let’s understand how they work.
How QR-based menus work?
The implementation of the QR-based menu cards is customer-friendly and
quick. It involves the below steps:
3.
1. Generate QR code using the software. There are few free generators like:-
a. QR Code Generator
b. Shopify
c. Grubly as well offers QR based services to customers for more
convenience.
2. Once you have generated your own QR-code, you can put it across your
social media and display it at various locations (instead use tabletops,
counters, tent cards) of your restaurant.
3. The customers can simply scan the QR code with their mobile phone
camera and view the menu card on their phone.
Thus, it is the best alternative right now, and also an excellent investment for
the future.
Benefits of QR-based menu
4. QR-based menus have a lot of benefits for you as well as the customers. They
are a necessity for online food ordering services. Given below are all the
benefits you can gain if you go for the QR-based menu.
● Cost-effective
QR-based menus are highly cost-effective as they do not require a considerable
budget for printing the menu cards, getting them customized, and renewing
them time and again.
On the other hand, QR-based menus only require a capable QR generator that
Grubly can provide.
● Brand awareness
We use QR code to redirect your customers to your website. This can increase
your website’s traffic.
The customers can come to know about all the additional services, discounts,
and offers you provide. This can help in extending your customer base and
increasing branding.
● Easy customization
You do not have to worry about the same kind of menu cards provided by
various third-party services.
These QR-based menu cards offer various designs and styles you can choose
from and, thus, customize your restaurant’s menu card.
We can assist you in customizing and implementing your ideal QR-based menu
card!
● Flexibility
5. What if you want to extend your services to different cuisines? Now, it will not
be feasible to print another set of menu or pamphlets cards every time you wish
to make a change.
QR-based menu cards can be edited in real-time easily. You’re free to make any
changes you want without increasing your total budget.
● Simple and easy to showcase
Your customers do not have to be tech-savvy to use this. They do not even have
to install any additional apps if their phone has a QR-scan facility. Showcase
your customers high-quality, impressive food dishes that are flexible to change
in real-time whenever the need be.
Thus, it is simple and easy to use while also giving your customers a
customer-friendly interface.
● Full freedom
Are you tired of the third-party apps taking away all your independence? Well,
do not worry because we have got your back!
Third-party food ordering services take away your freedom of highlighting your
specialties.
Using a QR-based menu card, you can highlight all your favorites and
must-have dishes with full freedom.
These benefits can help you increase your sales and profit margin without
having to invest a lot of money on it.
QR-based menus v/s Other Menus
The difference will help you understand how QR-based menus can profit your
restaurant.
6.
QR-based Menus Other Menus
● Cost-effective ● Possibility of recurrent costs
● Interactive for customers ● Non-interactive
● Flexible to make changes in
real-time
● No flexibility in making any
changes
● Easily customizable and increased
branding
● Requires help from
professionals
● Great and user-friendly for
small-scale restaurants, food
services, and cloud kitchens
● Unavailability for small food
businesses and services
Thus, QR-based menu cards will become the new normal in online food
ordering for restaurants post-COVID-19.
So what are you waiting for? Get your customizable QR-code services and
website, with Grubly, and enjoy all these benefits!