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1. 1
LOGODESIGN - WORKSHOP
LogoDesign
follow 3 things

2. 2
Why are logos important?
LOGODESIGN - WORKSHOP

3. 3
Why are logos important?

4. 4
Why are logos important?

5. 5
Why are logos important?

6. 6
Why are logos important?

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Why are logos important?

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Why are logos important?
Shoe/Product Nike shoe/Branded Product

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Why are logos important?

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Why are logos important?

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Why are logos important?

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Why are logos important?

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Why are logos important?
Reason 01: Logo’s trigger people’s memories
of the previous experiences with the company,
product or service.

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Why are logos important?
Reason 01: Logo’s trigger people’s memories
of the previous experiences with the company,
product or service.

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Why are logos important?
Reason 02: A logo describes a company or an
organisation without a lengthy explanation.

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Why are logos important?
Reason 03: A simple and direct way of
promoting a product/service/cause etc.

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next...

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What makes a good logo?
LOGODESIGN - WORKSHOP

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What makes a good logo?
Appropriate
Distinctive
Simple

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What makes a good logo?
Appropriate
Distinctive
Simple
invoking right feelings...

21. 21
What makes a good logo?
Appropriate invoking right feelings...

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What makes a good logo?
Appropriate
Distinctive
Simple
invoking right feelings
Example: in sports bold & dynamic

23. 23
What makes a good logo?
Appropriate
Distinctive
Simple
invoking right feelings
Example: in sports bold & dynamic

24. 24
What makes a good logo?
Appropriate
Distinctive
Simple
invoking right feelings
Example: in fashion - elegance.

25. 25
What makes a good logo?
Appropriate
Distinctive
Simple
invoking right feelings
Example: in fashion - elegance.

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What makes a good logo?
Appropriate
Distinctive
Simple
memorable

27. 27
What makes a good logo?
Appropriate
Distinctive
Simple

28. 28
What makes a good logo?
Appropriate
Distinctive
Simple

29. 29
What makes a good logo?
Appropriate
Distinctive
Simple

30. 30
What makes a good logo?
Appropriate
Distinctive
Simple

31. 31
What makes a good logo?
Appropriate
Distinctive
Simple

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next...

36. 36
What is a bad logo design?
LOGODESIGN - WORKSHOP

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What is a bad logo design?
Looks
Generic

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What is a bad logo design?
Looks
Generic
Looks
Complicated

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What is a bad logo design?
Looks
Generic

40. 40
What is a bad logo design?
Looks
Generic

41. 41
What is a bad logo design?
Looks
Generic

42. 42
What is a bad logo design?
Looks
Generic
Looks
Complicated

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next...

44. 44
What makes a good logo?
LOGODESIGN - WORKSHOP

45. 45
Simple
Appropriate
Distinctive
Finding the right balance between
simple and distinctive/memorable could
produce a good logo.
What makes a good logo?

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47. 47
In sum...

48. 48
In sum...
Shoe/Product Nike shoe/Branded Product

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In sum...

50. 50
In sum...
Appropriate
Distinctive
Simple
invoking right feelings
Example: in sports bold & dynamic

51. 51
In sum...
Simple
Appropriate
Distinctive
Finding the right balance between
simple and distinctive/memorable could
produce a good logo.

52. 52
In sum...
Simple
Appropriate
Distinctive
Finding the right balance between
simple and distinctive/memorable could
produce a good logo.

53. 53
In sum...
Simple
Appropriate
Distinctive
Finding the right balance between
simple and distinctive/memorable could
produce a good logo.

54. 54
Thank you