Awsum is a brand of functional chocolate bars targeted towards urban working millennials in India. The brand aims to provide chocolate bars enriched with ayurvedic herbs and botanicals that offer health benefits beyond basic nutrition, such as improving sleep, immunity, stress relief, and daily energy. As the first ayurveda-inspired functional chocolate brand in India, Awsum seeks to create exciting products that can help modern consumers address lifestyle disorders through the functional properties of dark chocolate combined with traditional ayurvedic ingredients.

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Brand Auditing: 086/2021
Excitement
Joy
Euphoria
Passion
Youthfulness
positivity
optimism
What Awsum brand is

2. Brand/Visual Language
Brand Auditing: 086/2021
Awsum brand vision: Create an exciting range of products
with functional benefits that can help the urban working
millennials deal better with modern-day lifestyle disorders.
Brand Auditing: 086/2021
Functional food means it provides health
benefits beyond its nutritional value.
Functional + chocolate = Functionalate
Functional Chocolate bars are made with Dark
Chocolate (60% cacao) that offers the best of both
worlds - less fat, less sugar, and more flavor. Crafted in
Idaho from raw Fair Trade cacao, these bars are 100%
plant-based, vegan & gluten-free.
Is chocolate a functional food?
Scientists recommended that 200 calories of chocolate
could be eaten daily while maintaining a healthy diet.
Dieticians now refer to chocolate as a “functional food,”
meaning it provides health benefits beyond its nutritional
value.
Millennial population which comprises of the people born during
the period 1981-1996, their population in India is estimated at 426
million, which is approximately 34 per cent of the total Indian
population.
The brand vision: Create an exciting range of products
with functional benefits that can help the urban working
millennials deal better with modern-day lifestyle disor-
ders.

3. Brand/Visual Language
Brand Auditing: 086/2021
Royal
Pharma
Supplement
Traditional
Antique
Gourmet food
What Awsum is NOT

4. Brand/Visual Language
Brand Auditing: 086/2021
Functional food means it
provides health benefits beyond
its nutritional value.
Awsum Chocolate is India’s first Ayurveda Inspired Functional chocolate. Premium
dark and Milk chocolate infused and enriched with ayurvedic herbs and botanicals
that will improve your life and help you achieve your goals.
Sleep Chocolate
Active Immunity Chocolate
Goodbye Stress Chocolate
Daily Energy Chocolate

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Brand Auditing: 086/2021
Awsum Identity Design

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Brand Auditing: 086/2021

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Brand Auditing: 086/2021

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Brand Auditing: 086/2021

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Brand Auditing: 086/2021
We are India’s First Ayurveda Inspired
Functional-chocolate brand
Is chocolate a functional food?
Scientists recommended that 200 calories of chocolate could be
eaten daily while maintaining a healthy diet. Dieticians now refer to
chocolate as a “functional food,” meaning it provides health benefits
beyond its nutritional value.
Theobroma cacao, the food of the gods, has been used as food,
medicine for thousands of years. In its pure form, raw cacao is an
amazing source of antioxidants, protecting us from free radicals,
helping to keep us vibrant and healthy.

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Brand Auditing: 086/2021

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Brand Auditing: 086/2021